Social Media Digital Content Creator

NAIMALUCIA HUERECA

*****.*******@*****.*** • LinkedIn.com/in/naimalucia-huereca • naimahuereca.wixsite.com/naimahuereca EDUCATION

University of Texas at Austin Bachelor of Communication, Advertising May 2024 EXPERIENCE

The University of Texas at Austin – Student Services Communications Intern August 2022 – May 2024

• Created digital content in the form of videos, still photos, and graphics for use across our social media channels and website

• Utilized photography and videography skills to create and capture attention-grabbing content from events that resonated with our audience to be used as social content

• Analyzed the performance of social media posts through set key performance indicators (KPIs) such as engagement rates, impressions, reach, and follower count Texas Creative, Moody College of Communications – Copywriter August 2022 – May 2024

• Worked with client brands to develop copy and content for a variety of social media platforms, including Instagram, Twitter, Facebook, and LinkedIn

• Created engaging on-brand messaging aimed to resonate with target audiences and drive user engagement

• Designed integrated advertising campaigns, including billboard and out-of-home (OOH) advertising. Collaborated with client brands to develop impactful visuals and messaging Black Sheep Advertising – Social Media Intern August 2021 – May 2024

• Designed various advertising campaigns in collaboration with over 75 brands including GoPuff, Bumble, Ricos, etc.

• Executed campaigns aimed at maximizing reach to include a college student demographic and increase engagement across social media platforms

• Participated in and supported influencer marketing campaigns around the University of Texas campus by identifying and collaborating with key influencers

• Helped coordinate content creation across campaigns and manage relationships with brands and influencers Campus Trendsetter – Ambassador August 2020 – May 2024

• Collaborated with over 50 partner brands to enhance their brand visibility among the college student demographic specifically in or around the Austin area

• Developed engaging social media campaign posts for our partner brands Amazon, Hallmark, E.L.F Cosmetics, Jergens, and CeraVe, taking into account their unique brand voice, marketing objectives, and target audience

• Helped to organize and execute on-campus promotional events and activations for our partner brands to engage directly with their desired target audience and increase increase brand visibility Dallas Love Field Airport – Social Media and Customer Engagement Intern May 2022 – August 2023

• Created engaging posts, stories, reels, and captions that aligned with the brands voice and messaging to help drive engagement and increase brand visibility

• Managed the content calendar for all social media posts to ensure a strategic presence across our social platforms, and collaborated with the team to align content with current campaigns

• Presented data-driven solutions to the team based on direct feedback from customers and KPIs to help identify areas of improvement and suggest actionable strategies

• Pitched the concept of an interactive mobile app designed to enhance the consumer experience and created a detailed proposal outlining the app's features, potential benefits, and implementation strategy, showcasing its ability to engage users more effectively

ADDITIONAL

• Language Fluency: Fluent in Spanish

• Technical Skills: Google Suite, Microsoft Office, Canva, Social Media Proficiency, HootSuite

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