Dental Marketing Director

@bhamRDH *******************@*****.*** 205-***-**** Birmingham, AL

PROFESSIONAL EXPERIENCE

****-**** ****** ****** ****** Strategist

Firegang Dental Marketing - Remote

Review client accounts with emphasis on strategizing growth potential across all digital marketing platforms (ads, SEO, etc.) 2016–2023 Independent Professional Educator & Sales Consultant Water Pik, Inc. a subsidy of Church and Dwight – AL territory Prospect dental offices to schedule Lunch and Learn presentations, then execute these presentations as a product expert.

• Maintain knowledge of product portfolio and clinical research

• Represent Waterpik, Inc. at industry related continuing education table/booth conferences as needed

2022-2023 Regional Marketing Manager

Guardian Dentistry Partners – Alabama and Florida territory Curated personalized marketing plans for SE region of ten general dentistry practices upon Guardian acquisition; tasks included web development, updating online listings, reputation management, SEO, implementing systems to track ROI, community events, hosting professional and promotional events, curating social media content, Google ads, ordering branded merchandise, and oversight of the conversation of any tech stack items (preferred marketing vendors).

• Analyzed new patient and gross production KPIs to give suggestions on reaching practice goals

• Improved metrics across the region with 23% growth in 202*-****-**** Field Sales & Marketing Manager – Chattanooga, TN 2020-2022 Field Sales & Marketing Coordinator– Birmingham, AL US Oral Surgery Management

Approximately half of my time was utilized cold-calling and nurturing relationships through field marketing/sales (calling on 250-300 dentists/m to sell oral surgical services); the other half was utilized hosting professional CE dinners/events, branding, updating online listings, facilitating web edits, remodeling building signage with logos, Jennifer Rousseau 205-***-**** *******************@*****.*** 1 reputation management, SEO, creating content publications, social media management, ads, reporting metrics, team trainings, and more.

• Increased practice revenue 40%+ in 2020 and 2021 ($5 mil+/- gains) which aided in reversing the upcoming closure of two locations

• Reduced marketing expenses by 25%+

• Developed and oversaw department budget of over $200,000

• Promoted to regional management and reassigned to Chattanooga, TN 2014-2016 Dental Assisting Instructor

Fortis Institute – Birmingham, AL

Developed curriculum, labs, competencies, and clinical evaluations for all dental assisting courses and subjects.

• Decreased program expenditures by $15,000 annually by identifying and co-orchestrating a conversion to the NELDA exam

• Pioneered the first annual "Fortis Dental Assistant Recognition Week” 2013-2014 MediaDent Product Manager

Greenway Technologies – Birmingham, AL

Managed Mediadent Dental Software as the final point of contact, choosing all enhancement upgrades to release into new versions.

• Supervised team of development engineers through all stages of product launch, forecasting hours and monitoring progression

• Authorized and launched the release of a new version with many user-friendly enhancements and bug fixes to the product 2011-2013 Registered Dental Hygienist

Mt Laurel Dentistry – Birmingham, AL

Performed all functions as a Registered Dental Hygienist

• SRP and periodontal maintenance procedures.

2005-2012 Registered Dental Hygienist

2003-2005 Certified Dental Assistant, Office Manager M. James Dobbs, DMD

Achieved promotions through all company ranks and positions as a dental assistant, hygienist, and office manager.

• Led team infection control compliance as the OSHA Control Officer

• Reduced overhead inventory by 10% by negotiating sales contracts

• Spearheaded marketing campaigns for trade shows and events

• Trained and mentored new employees

2001 - 2002 Certified Dental Assistant

UAB School of Dentistry

Assisted in multiple departments

• 1917 Street Dental Clinic: HIV+/AIDS community clinic

• Orthodontics: student resident orthodontists

• Faculty Practice: Chairman of the Board

Jennifer Rousseau 205-***-**** *******************@*****.*** 2

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