Digital Marketing Manager
Resume:
Swathi Vattam
Strategic thinker with a passion for driving business growth through innovative
marketing initiatives.
Experience
Marketing Manager & Operations - Corporate
Marketing
BECTON DICKINSON Franklin Lakes, NJ
Jan 2021 - Present
Portfolio Manager
ESKO Group of Danaher
Feb 2019 - Apr 2021
Marketing Communications Manager
ZIMMER BIOMET
Sep 2018 - Dec 2018
Senior Marketing Executive
ACG Associated Capsules Pvt Ltd Mumbai, India
Jul 2011 - Feb 2018
Education
MBA in Marketing SIES Management
Mumbai University Mumbai, India
BS in Packaging Technology
SIES Graduate School of Technology
Certification in Digital Marketing
NIIT
Women In Leadership
Indian Institute of Management Mumbai, India
Certifications & Courses
Digital Marketing
Women Leadership Program
******.****@*****.***
Address
100 Hepburn Road, Clifton, New Jer
sey, 07012
Phone
Skills
Content creation
Data analysis
Brand development
Campaign management
Email marketing
Project Management
CRM
Strategic Planning
Digital Marketing
Languages
English
Advanced
Built an extensive training program BDWoM (BD Way of Marketing) for over 2000 Global Marketing leaders & associates to learn best practices in marketing and product development by using centralized concepts & tools.
•
Managed corporate website and created content to promote brand corporate marketing initiatives.
•
Implemented data-driven marketing initiatives using marketo tool to drive brand loyalty and customer retention.
•
Served as a Global Process owner for product life-cycle management across 8 business units. Acting as a central point of guidance to Business Leaders for discontinuing over 10, 000 SKUs, which led to optimized operations, sharpened sales focus and lead to revenue growth of $2.3M.
•
Established and maintained relationships with US based thought leaders, key opinion leaders, prioritized associations and medical societies as required to stay updated on current and emerging trends in clinical practices, market, and competitive trends.
•
Managed budget allocation and ROI analysis for marketing initiatives to ensure cost-effectiveness and performance optimization.
•
Provided strategic direction to the Kongsberg machine by managing 160 key accounts generating over $2M in annual revenue for the business for APAC region.
•
Conducted competitive benchmarking using visual mapping for evaluation of significant trends & developments in APAC market. Devised & executed a strategic plan using tools like visual mapping using Salesforce tools and reporting.
•
Analyzed yearly sales data using CRM & Salesforce and evaluated trends to project market size and growth.
•
Designed and implemented a strategic business plan for the product range that expanded company's customer base by 18% leading to strong position in the packaging industry.
•
Developed and executed marketing strategies for Danaher's packaging software
(CAPE, ArtiosCAD, Studio) and its services.
•
•
Developed and implemented marketing strategies for Hip, Knee arthroplasty and Sports business.
•
Developed content and design creativity in adherence to FDA regulation and the formatting style, to introduce product in the market which includes sales tools, kits and samples. to increase brand awareness and drive sales.
•
Collaborated with cross-functional teams to launch new products and coordinate marketing campaigns.
•
Organized and executed events, trade shows, and promotional activities to enhance brand visibility and collaborated with multiple internal & external vendors.
•
Lead marketing for 3 group companies (Global market) - ACG Pharma pack
(Packaging films), ACG Pampac (Cartooning and Blistering machine) and ACG Value links (Pharma Capital Equipment) .
•
Created and presented Annual marketing budgets for Brand promotion for the group companies.
•
Created content and managed the company website, keyword optimization to target the desired audience effectively.
•
Developed and executed email campaigns, webinars, and provided assistance for trade shows and conferences. Conducted post event analysis to identify audience trends and sales leads, sharing insights with the sales team to enhance strategy and performance.
•
• Created and Implemented training course for new recruits - speeding profitability. Led the development and implementation of marketing strategies to increase brand awareness and drive sales.
•
Developed and executed go-to-market strategies that resulted in increased market share and revenue growth.
•
Contact this candidate