Brand Strategist Product Marketing

Conceptual brand strategist and CD Copywriter, working with agencies including McCann, Elephant and Ready Set Rocket and clients such as Apple, Google, Bloomberg and fast-moving startups. Launch brands and products, create compelling ad campaigns and develop effective digital and video copy. The Economist

Apple

MRM-McCann

Ready Set Rocket

Elephant

Brand Strategist and Copywriter, Contract, Remote

Senior Copywriter, Contract, Remote

Lead Copywriter, Contract, New York City

Lead Copywriter, Contract, Remote

Lead Copywriter, Contract, New York City

Helping The Economist Group brand its B2B content platform, including positioning, naming, and voice and tone guidelines. Writing materials aimed at corporate, government and academic audiences, and mentoring junior copywriters.

Wrote product marketing copy for leading Apple consumer offerings including iPad, Apple Watch and Mac, as well as Apple services. Created digital and print marketing materials for key channel distribution partners.

Lead digital copywriter on key MRM McCann accounts including Honeywell and Verizon B2B. Wrote executive summary for DBIR, Verizon’s industry-leading cybersecurity report. Wrote video for key pitch to win more Verizon business.

Was lead copywriter for agency client Blackstone, developing product- and industry-explaining video scripts, thought leadership pieces, digital copy and executive presentations. Headed copywriting for new financial services platform Flourish, launched by leading hedge fund Stone Ridge Asset Management and purchased by Mass Mutual for $600 million. Wrote all UX copy for the platform as well as developing brand-level tone and voice for the promotional website. Dec 2023 – Present

Feb 2021 – Oct 2022

RocketAir

Creative Director, Remote

Lead client engagements for digital strategy agency. Worked with client executive teams to develop positioning, tone and voice guides and visual strategies for new brands. Then lead team executing on strategic directions. Acted as lead copywriter on account creative, developing web copy, videos and advertising for clients including Commvault, Cambrian Biopharma and Seclock.com. Jan 2020 – Feb 2021

Dec 2018 – Oct 2019

Oct 2017 - Jun 2018

July 2018 – Feb 2019

New York, NY erichirschfeld.com ********@*****.*** Eric Matthew Hirschfeld

EXPERIENCE

University of Chicago Booth School of Business

Cornell University

MBA Strategy and Marketing

BA Government

EDUCATION

Smakk Studios

Sullivan

Bloomberg LP

Lead Copywriter, Contract, New York City

Brand Strategist, Contract, New York City

Senior Copywriter, New York City

Helped lead brand strategy engagements for agency clients including Satva Living, Vanderbilt Wines and Suminter, a leading Indian textile firm. Executed brand strategy, positioning and copywriting for clients in retail, tech, real estate and more.

Worked on brand and creative strategy, ad campaigns and digital copy for agency clients including AMEX, Cornell Tech, leading hedge fund Two Sigma. Created pitch that won crucial Brown University account. Conceived global brand and advertising campaigns for Bloomberg. Lead copywriter for digital, video and experiential work for Bloomberg Businessweek, the Bloomberg Terminal and other properties. Quantcast

Lead Copywriter, Contract, New York City

Created brand advertising campaigns for Quantcast, a leading AI- based digital advertising firm. Developed thought-leadership pieces for Quantcast website.

May 2017 - Oct 2017

Nov 2015 - Nov 2016

Mar 2014 - May 2015

Feb 2011 - Aug 2013

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