Marketing Specialist Communications

KENAZ MATHEW

Marketing Communication Manager (Creative)

Experienced and accomplished creative marketing communications manager and brand marketing specialist with over 15

years of expertise in advertising, IT/ corporate, Retail (B2B) and NGO sectors. Skilled filmmaker, photographer, designer,

director, team leader, and mentor.

Years of experience make me an innovative professional with a keen eye for detail and qualitative production. A natural

leader and mentor, I excel at guiding teams to success and fostering an environment of creativity and collaboration.

Dedicated to delivering impactful and engaging marketing campaigns, I am committed to driving brand success and

exceeding client expectations.

CONTACT SKILLS EDUCATION

Project Management Bachelor degree in Visual Arts & Design

778-***-**** (Photography and Videography)

Team Management & Mentoring

Degree

************@*****.*** Creative Thinking

Crisis Management

Richmond, BC Graphic Designing

kenazmathewgeorge

Filmmaking & Video Editing

LANGUAGE/

Creative Content Creation

Copywriting

INTERESTS

Attention to Detail English, Malayalam,

Hand Illustration & Sketching Kannada, Tamizh, Telugu

Painting & Sculpting Oil Painting, Sculpting, Clay

Powerpoint presentations Modelling, Trecking & Cycling,

Attention to detail and Bikes.

Design and Branding management

WORK EXPERIENCE

Head of Art Flatworld Solutions Inc. May 2023 - Feb 2024

MarCom Reported to the CM O Full time Onsite

Operations Leadership: Directed a team consisting of designers, scriptwriters, cinematographers, assistant

directors, copywriters, and video editors.

Creative Direction: Created and directed brand films and interviews, occasionally handling cinematography for

brand identity and service promotions.

Production Management: Oversaw all creative productions for Marketing Communications making sure they

adhered to the brand standards and guidlines.

Marketing Coordination: Spearheaded marketing initiatives and strategies across diverse mediums, including the

production of motion ad films and creative marketing campaigns.

Pre-Production: Includes location scouting (recce), script edits, casting, planning, storyboarding, etc.

Post-Production: Facilitated and contributed to edits, identifying the appropriate marketing platforms.

Innovative Strategies: Introduced creative interactive marketing strategies.

Designer: Designed brouchers, palmphlets, PPT presentations and other communication materials. Also supervised

and assisted the creative team for quality production of online and offline marketing collaterals.

Software Proficiency: Developed proficiency in AI-based designs, 2D design, and video editing.

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Creative Director All Market Hypermarket Sep 2018 - Apr 2023

MarCom Reported to the Executive Directro Full time Onsite

Operations Leadership: Conducted interviews and assembled independent creative teams for each nuclear office.

Visual Communications Supervision: Directed and supervised visual communications productions for the

MarCom department

Creative Campaigns: Pioneered creative campaigns and delineated the scope of creative marketing initiatives.

Strategic Campaign Orchestration: Orchestrated strategic creative marketing campaigns.

Supplier Relationship Management: Cultivated supplier relationships, managed budgets through negotiation and

administration.

Direct Design Engagement: Occasionally engaged directly in key design projects, serving as master campaign

designer.

Operations Leadership: Directed a team consisting of designers, scriptwriters, cinematographers, assistant

directors, copywriters, and video editors.

Art Director McCann Worldgroup Oct 2017 - Oct 2018

Client Servicing (MRMENDTOEND, Event Management wing) Full time Onsite.

Reported to the Creative Director

Client Meeting Coordination: Scheduled and attended client meetings to translate vision into visual concepts.

Creative Collaboration: Collaborated with the Creative Director to derive effective creatives and select advertising

platforms.

Visual Oversight: Assumed overall responsibility for visual aspects of creatives, including messages and images.

Design Direction: Directed 2D and 3D designers in creating master designs and overseeing set execution.

Design Approval: Reviewed and approved designs, artworks, photographs, graphics from in-house and contractors.

Budget and Timeline Formulation: Formulated detailed budgets and delivery timelines.

Event Management Assistance: Assisted offline event management, including trade shows, corporate events, promos

etc.

Graphic Designer, Photographer & Videographer Greenpeace Apr 2010 - Sep 2017

Supporter Services Reported to the Service Manager Full time Onsite.

Visual Communication Design: Collaborated with experts to design visual communication materials and interview

videos.

Campaign Direction: Directed Bollywood actors and directors for campaign-specific promotional ads.

Design Software: Utilized design software to manage creative challenges and create final designs.

Online Campaign Design: Pioneered online communication campaign designs that achieved international

record-breaking responses.

Videogrpaher & Photographer: Visually document in form of Photographs or videographs; speacial events,

actions/protest campaign launches, monthly magazine covers, Documentries etc.

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