Director of global strategic marketing, neuroimmunology

Samer Saeed Fahmy (B.Sc. Pharm.)

Mob: +1-781-***-**** /+1-774-***-**** (leave message)

email: ***************@*****.***

PROFESSIONAL PROFILE

An international pharma marketing and commercial expert with a good track record of managing products among various therapeutic classes, leaving a fingerprint on each product. Experienced in new launches and lifecycle management of mature products. Experienced in sales, marketing, supply chain & people management. Excellent cosmopolitan background and proven inside current and previous employers to have distinguished analytical capabilities, creativity & endurance. CORE COMPETENCIES

• Strategic Marketing • People Management • Profitability Optimization • Market Access & Health Economics

• Budgeting & Forecasting • Sales Management • P&L Management • Brand Management

• Analytical & Creative thinking • Commercial Operations • Global Marketing • Digital Marketing

• Neurology, Flu Vaccines,

Gynecology, Andrology

• Interviewing & Selection • PSP & Patients programs • LCM and BD PROFESSIONAL EXPERIENCE

EMD Serono, Global Business Franchise Neurology &Immunology. Massachusetts, USA. Director of Global Strategic Marketing, Multiple Sclerosis Franchise. (Nov 2020 - Present) Role:

Multiple Sclerosis franchise; Blockbuster products: Mavenclad, Rebif & Evobrutinib launch

Global Peer to Peer lead, led global commercial teams in global P2P planning.

Develop global P2P engagement programs and content co-creation across multiple channels

Global congress lead, directly managing US and EU congresses driving cross-functional congress team

Focus on US and EU5 global KTL engagement and speakers development.

Global MS Franchise digital channel/media lead. Manages global websites, paid and earned digital media.

Supports key marketing initiatives across N&I franchise and annual brand planning. Impact

Amplified KOL engagement in US and Ex-US by 20% in 2023 via F2F and Virtual programs

Developed US and EU congresses new content, strategic messaging and HCP engagement

Spot award winner (Recognition award), for exceptional Global congresses planning and execution 2022

Relaunched global HCP and patients websites, enhanced engagement with digital content +25%

Contributed to the global success and double digit CAGR growth of newly launched Mavenclad to attain global blockbuster status in 2023

Director of Global Marketing & Device Strategy, Rebif. (Jan 2020- Oct 2020) Role:

Assumed ultimate commercial accountability of existing Rebif devices portfolio and related services worldwide

Act as the primary franchise contact with key internal functions (tech ops, IT, regulatory) on all device related issues.

Drive patients’ global initiatives aimed at educating patients & offering additional services

Supports marketing strategy, annual brand planning, congress management, global events. Impact

Designed & launched first global patient engagement and virtual training ChatBot.

Led new strategic direction during pandemic with successful virtual dissemination

Contributed to successful global growth of mature product +5% above plan during pandemic

Spot award winner – Patient communication initiative 2020 Merck Serono, Middle East Africa Tukey Russia ‘MEAR Region’. Dubai, UAE. MEAR Project Lead (Dec.2018 - Nov. 2019)

Role:

Co-worked with MEAR senior management platform on business development and strategy projects. Impact:

Led SKU Optimization project in Africa and Gross Margin/Profitability enhancement in region across full portfolio

SKU pruning and plan changes for in-licensed and in-house brands across countries Merck Serono, Middle East Africa MEA Region. Dubai, UAE. Regional Marketing Manager – MEA Region. (Feb. 2017- Oct. 2018) Role

Regional Launch lead for Neurology & Immunology Franchise (Multiple Sclerosis) Middle East, Turkey & Africa. Impact

Led the team to a launch readiness Global Award

Coordinated launch strategic directions & rolled out many global programs and activities.

Conducted reviews and internal workshops with countries’ cross functional and management teams.

Led the forecasting process, Brand Planning Cycle and P&L for the new launch in region.

Conducting a new PharmacoEconomic model for Multiple Sclerosis products in MEA region Merck Serono, GCC Area. Dubai, UAE.

Regional Therapeutic Area Manager (Sales & Marketing) – Gulf Region. (July 2014–Feb 2017) Role

Managed Sales and Marketing for (Multiple Sclerosis) & Endocrinology.

Managed sales team and developed some members to managerial positions.

Managed relations with 8 local distributors across Gulf region, including supply chain, tenders and commercial details. Impact

Endocrinology sales growth 600% over 3 years; 2017 Vs 2015.

Achieved remarkable growth in Neurology franchise 2015 & 2014 of 38% & 37% Ex-factory respectively.

Established GH business in Government, Private and tender business in Gulf Region.

Awarded 2nd place Global Marketing Award for Neurology marketing programs. Merck Serono, Middle and Near East. Dubai, UAE.

Regional Therapeutic Area Manager (Marketing) – Middle &Near East. (Nov.2011– June.2014) Role

Marketing Immuno-Neurology Franchise (Multiple Sclerosis) & Pediatric rare diseases and Endocrinology.

Responsible for the geographical region of Gulf, Lebanon, Jordan, Syria, Palestine, Iraq, Yemen, Iran. (12 countries).

Managing 2 product managers & Full budget holder. Impact

Led double digit brand CAGR and developed mature product against new competitors launches

Innovation Award Winner 2012 for new regional campaign implemented regionally and globally.

Structured new nursing support program for MS patients and related team, protocol and first CRM system in region.

Started payers approach involving MOH officials and insurers across region gaining reimbursement in some countries Abbott Laboratories, Gulf Levant. Dubai, UAE.

Regional Product Manager– Gulf Levant Iran. (May.2010 – Oct.2011) Role

Marketing Women Health/Men Health (Hormones line) & Flu Vaccines.

Responsible for the geographical region of UAE, Kuwait, Qatar, Oman. Bahrain / Lebanon, Jordan, Iraq, Iran. Impact

Marketing award winner; Abbott All Stars Award 2010 for Gynecology product & highest MS% worldwide.

Achieved rank #1 across AAAME region for Influvac sales in Iran. Solvay Pharmaceuticals, Gulf area & Iran. Dubai, UAE. (Solvay Pharmaceuticals is now Abbott) Product Manager – Gulf area & Iran. (Jan 2005 – Apr. 2010) Role

Marketing Gynecology/Men Health/Gastro/Influenza vaccine/Parkinson (8 Products) Impact

Led launch of the Male hormone product; AndroGel 2008/2009 & acquired market leader rank in 11 months

Launched Flu vaccine; Influvac successfully in Iran reaching 65% Market share.

Pioneered in conducting above the line marketing activities through flu vaccine Radio commercials & interviews Solvay Pharmaceuticals, Dubai, UAE.

Medical Rep / Product Specialist. (May 2001 – Dec 2004) MSD, Cairo, Egypt

Medical Representative (Jan.2000 - Aug 2000)

Faculty of Pharmacy, Misr International University (MIU), Cairo, Egypt Teaching staff assistant (Feb 2000 - May 2001)

GlaxoWelcome, Cairo, Egypt. (GlaxoWelcome is now GlaxoSmithkline) Production and Quality control Trainee (Sept. 1997) EDUCATION

Bachelor of Science in Pharmacy

Cairo University, Egypt. May 1999.

TRAINING COURSES

Global Leadership Program. EMD Serono. March 2021

Persuasion and Influence, EMD Serono. Oct 2020

Coaching Skills. Merck Serono. Feb, 2015

Marketing Academia III. Merck Serono, July 2012

Finance for Professionals. Merck Serono, May 2012

Strategic Insights. Marketing Academy. Merck Serono. Dec 2011.

Affiliate Purchasing Training Program. Abbott Laboratories, April 2011.

Advanced Strategic Marketing. Actanda/IMS, Dec. 2010

Pharmaceutical forecasting. Kantar Health, Feb 2010.

New Product Launch Training. MCE, May 2009.

Advanced Tactical marketing. IMS, April 2008.

Advanced Marketing and competitor intelligence. Chartered Institute of Marketing. March 2007.

Reading clinical trials. Solvay Pharmaceuticals & American Univ. in Beirut. March 2007

Styles in selling. (Rep II). Solvay Pharmaceuticals. Jan 2006.

Product Management and Product Plans. Solvay Pharmaceuticals, Nov 2005

The Six Hats thinking. Edward de Bono Institute – Malta. Sep 2005.

Neurolinguistic Programming NLP. Solvay Pharmaceuticals, March 2004. SKILLS

Computer Skills

Professional Microsoft Office user: MS Word, MS Excel, MS PowerPoint.

Excellent in graphics software; Adobe Photoshop, Adobe Illustrator

Familiar with Power BI, SAP systems.

Language Skills

Excellent command of English language.

Fair French language knowledge

Arabic mother tongue.

PERSONAL DATA

Nationality : Egyptian / US Permanent Resident Date of Birth : October 6th, 1976 Marital status : Married with children

REFERENCES

Available upon request

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