Social Media Digital Marketing

Manny Kapur

Watford, UK, WD** *JQ • linkedin.com/in/ mannykapur **********@*******.*** • 079********

Dear Recruiter

If your senior leadership team could benefit from a vision-driven, goal-focused executive with a proven history of innovation and achievement, look no further than the enclosed CV. After reading your requirements for the Marketing opening, I am certain of my ability to excel in this capacity.

Throughout my extensive career, I have established a reputation as a Sales & Marketing professional who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. My expertise encompasses all ABM, ATL, BTL & Digital Content Market Planning, Mobile, Social Media, & Email Marketing, from controlling costs and maximising revenues to harnessing team strengths to improve companywide performance. Further, my ability to build consensus among executive teams and stakeholders to promote transparency and influence positive change has been repeatedly proven. I look forward to bringing these strengths and more to the team.

Please consider the following highlights of my qualifications (or achievements):

Raised existing propositions by over 300% and presented new propositions that resulted in increasing revenue of +5M.

Increased overall business incomes by 50% through execution of inbound strategy and implementation of marketing policies.

Achieved digital marketing business growth with over 500,000 GBP and optimised engagement and conversion rate optimisation by 23%.

I look forward to meeting with you and learning more about your goals for this position, until then, thank you for consideration.

Sincerely,

Manny Kapur

Enclosure, CV

Education and Credentials

Master of Business Administration (MBA) in Marketing International Management Institute

Digital Content Planning / Marketing Operations / ABM / ATL / BTL / Search Engine Improvement/Social Media/

Product Management & Web Design / E-mail & Affiliate Marketing / Mobile Marketing & Applications

Visionary and innovative Marketing Head with extensive experience in advertising, media relations, and online media strategies aligned with market needs to achieve organisational growth through innovation and success. Intuitive leader with expertise in business development, digital marketing, and technology change management.

Possess hands-on leadership, analytical, and critical decision-making aptitude with a commitment to work with integrity, positivity, and quality with both internal and external partners. Valued capability to lead multidisciplinary marketing teams, manage P&L, and collaborate with all levels staff.

Areas of Expertise:

ATL & BTL Marketing

Strategic Online & Portal Methods

Direct Marketing Programs Development

Mobile, Social Media, & Email Marketing

Tactical Budgeting & P&L Accountability

Technical Audit and Competitor Analysis

Content Marketing including Video

Organic Search-SEO

Adopting Technology

CRO

Adwords - PPC

Brandwatch

Google shopping

ABM Strategy & Implementation

IT skills & platforms

Adobe Campaign Manager

Adobe Analytics

Pure360/ Constant Contact

Adwords-PPC

Kenshoo

eClincher

Facebook Ad Manager

Linkedin Ad Manager

Twitter Ad Manager

Youtube

Jira/Confluence

Wrike

Google UAC

Online Marketing & Web Analytics

Strategic Brand Reputation Management

Customer Relationship Administration

Digital Campaign & Display Advertising

Team Building & Leadership

Online & Offline PR

Website Management & Conversion Optimisation

SME Marketing & Consumer Marketing

Change Management

Stakeholder relationship Management

Agency Management

Attribution

App Marketing

Snap

Wordpress, Umbraco & CRM systems

Screaming Frog, Buzzsumo, Ahref’s,SEM Rush

Microsoft Office

Double Click/GDN

Google Analytics

Tag Manager

Data Studio

Marketo

Sales Force

Pardot

6 sense

Facebook Mobile & Twitter App Mktg

Major Accomplishments

Formulated best practices and introduced new propositions to meet and exceed overall corporate revenues 3M at Orange PLC U.K.

Boosted 13% conversion rates for search marketing and enhanced brand visit and acquisition process by 18.5% at Orange PLC U.K.

Increased client’s rapport by 27% through content automation and brand awareness by 26%

Maximised 24% overall corporate sales by conceptualising internal growth marketing plans.

Professional Experience

Innovative Internet Marketing- (Marketing Agency)

Marketing and Sales Director (Dec 2010 to Dec 2023)

To assist client organisations with complete marketing plans and marketing budgets.

To assist Client organisations with integrated marketing plans including Above The Line, Below, the

line, Digital Marketing and the go to market strategy.

Assistance with marketing programs and campaigns.

Online & portal strategy including application integration, database integration. Infuse technology

to automate and deliver compelling content and streamline process

Online marketing- Web Design and Development, E-commerce projects, Web Presence

Optimisation, Persuasion Architecture, SEO, display media, Paid search, Social Media Marketing

Content Marketing Plan, lead generation, marketing campaigns, eCRM, Mobile marketing, Mobile

Applications, Mobile Websites, E-mail marketing.

Web Analytics- using Google Analytics to understand consumer behaviour, conversion and

retention rates. Helps understand demographics and segmentation

All POP/POS/Collateral for retail and B2B & working on display advertising.

Establish a competitive reseller program (authorization, margins, levels, etc.), in store tactical and

integrated marketing, special promotion kiosks

My key focus was on integrated marketing approach to deliver strategic brand reputation

management, greater customer conversion and retention and ongoing return on investment.

Seamlessly connected and collaborated effort that delivered results through a value based

consultative approach.

Responsible for the marketing & sales team

HCL Technologies Ltd (IT Hardware, Applications & Outsourcing Services U.K)

Marketing and Sales Director - Telecom & Media, Publishing & Entertainment Practice (2008 to 2010)

Devised best practices and implemented pro-active marketing strategies for verticals, which included ATL/BTL campaigns for the vertical within Telecom, Media, Publishing, and Entertainment Practices.

Spearheaded wide spectrum of digital marketing and sales operations, developed DM and online campaigns, which included content, social media, events, and outbound. Directed high-preforming sales team of business development executive, account director’s, and account managers to initiate pro-active approaches for further process improvement.

Selected Contributions:

Running integrated & ABM Campaigns including Paid Search, Paid Social, Email Marketing, Automation, Organic Search and Organic Social.

Earned highest-level of business profitability and output by 300M for IT outsourcing.

Achieved optimal outcomes by improving 32.3% conversions on search and 39.4 % on email marketing and automation.

Enhanced content and website visit by 36% through utilisation of technical tools, such as CRO & UX.

Improved open rates from 2% to 8% and click through rates from 3% to 23%

Orange PLC U.K.

New Services Head of Marketing (2007 to 2008)

Headed all aspects of marketing operations to evaluate and track internal data and appreciate the customer usage patterns and segmentation.

Developed and constructed roadmap of new services, while working on the propositions. Managed the midlife propositions for new services and executed online marketing, SEO, PPC, display media, affiliates, lead generation, marketing campaigns, mobile, and social media.

Selected Contributions:

Running integrated & ABM Campaigns

Increased new service revenue and promoted cross-functional engagement programme by managing the ‘go to market teams’ to present new services.

Held full accountability to maximise the revenue from new services related to data and convergence.

Pathmakers Ltd., UK (Marketing & Consulting Company & Telecom & IT Space)

Director–Operations, Marketing & Sales (May 2003 –April 2007)

The company provided product and marketing consulting. The consulting assignments were with content solution providers. The company provide technology platforms for Content Management and portal management solutions for supporting mobile content services.

I was working on consultancy projects to assist the vendors in developing solutions and application for the U.K. market.

·To assist Client organisations with marketing plans and the go to market strategy.

·It included assistance with marketing programs and campaigns.

·It largely entailed Product Development and product marketing management to tailor the applications for the market

·Evangelising products and technology

·Taking non-revenue products to profitable propositions

·Worked with some MVNO’s to assist them with the launch of voice & applications

·P&L responsibility

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