Marketing Specialist Social Media

David Salsbury

Pittsburgh, PA 724-***-**** **********@*****.*** dsalsbury.myportfolio.com

Creative Professional

Seasoned and creative marketer with 20+ years of forward-thinking marketing and design experience, delivering successful solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Special talent for enhancing corporate marketability through digital marketing tools; clear, effective corporate messaging. Notable organizational and planning skills, as demonstrated in successful event planning experience. Rolled out two large-scale corporate rebranding campaigns. Multiple website redesigns, data migrations and platform migrations.

• Spearheaded company migration to Office 365 SharePoint Site, for cloud-based file sharing, document versioning/review/approval, and implemented automated workflows and approvals for content.

• Developed and produced a product 3-D animated video, which improved product and sales demonstrations.

• Functioned as the team’s copywriter and editor and established brand guidelines, processes, and procedures for communications and marketing collateral, email, web, digital & video.

• Produced successful webinar series that enhanced awareness and generated leads.

• Created manuals, product brochures, training materials and videos that supported sales, and customer service teams.

Professional Experience

Senior Creative Consultant

Self-employed

Contractual design and marketing work for various clients. Upskilling via professional bootcamps, LinkedIn Learning & Udemy, to acquire more advanced skills in UI/UX visual design & prototyping. 2020-Present

IngMar Medical

Marketing Manager

2017– 2020

AIM Online EMS Software and Services, Slippery Rock, PA 2015 – 2016 Senior Marketing Specialist

• Directed email marketing campaigns, resulting in a significant number of new clients coming in through email marketing channel.

• Oversaw production of marketing copy and graphics to ensure total alignment with branding strategy and maximize effectiveness of media efforts.

• Led management of blog posts resulting in increased referrals and website traffic. Matrix Solutions, Pittsburgh, PA 2014 – 2015

Marketing Specialist

• Created and coordinated the creation and distribution of client communications through marketing channels including email, social media and website.

• Designed marketing materials including new website, social media campaign, and a series of promo videos.

• Generated creative ideas and executed marketing strategies, impacting brand profile. VAG-Group, Cranberry Township, PA 2012 – 2013

Marketing Specialist & Graphic Designer

• Conceived and launched web-based marketing-sales collateral portal that provided optimized distribution of materials to distributors, sales team and customers, improving efficiency and cutting costs dramatically.

• Oversaw redesign, content migration and launch for 3 rebranded, recently acquired company websites, aligning with established parent company’s brand and style. SSPC, Pittsburgh, PA 2005 – 2012

Marketing Manager

• Rebranded company and executed new brand identity across all channels, print, digital, web, video, events.

• Managed rollout, data migration and training for new NetSuite CRM system and integrated e-commerce and marketing website.

• Managed advertising, newsletters, social media, and promotional content.

• Managed marketing of annual user conference and trade show, to retain and increase participation.

• Initiated creation of new revenue stream, by repurposing existing print catalogue as ebooks sold on Amazon.

• Built and maintained relationships with outside agencies and vendors to ensure exceptional creative and business partnerships.

Education

Bachelor of Arts - Liberal Arts

Washington and Lee University, Lexington, VA

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