MUHAMMAD HASSAN SHAHID
Moncton, NB +1-365-***-**** ***************@*****.*** LinkedIn
PROFESSIONAL SUMMARY
A strong customer success and data analytics professional with over 2 years of hands-on experience in data analysis, data visualization, and client servicing. Skilled in using Oracle 19c SQL, Oracle Analytics Server, Tableau, and Microsoft Power BI to provide data-driven insights to foster client business growth. Experienced in working with cross-functional teams across the MENAP region for iconic global brands, including Procter and Gamble, Mondelēz International, and Kenvue. PROFESSIONAL EXPERIENCES
JAN 2023 – MAY 2024
EXECUTIVE – INTERNATIONAL CUSTOMER SUCCESS ANALYTICS, NIELSENIQ (NIQ) (SHARJAH, UNITED ARAB EMIRATES · REMOTE)
The global leader in consumer intelligence that empowers businesses around the world to make decisions with trusted data, solutions, and insights.
• Responsible for enhancing data driven customer experience for NIQ's key Global-13 Consumer Packaged Goods
(CPG) clients across 12 categories, including personal care, oral care, home care, and confectionery, spanning 3 GCC regions: United Arab Emirates, Saudi Arabia, and Kuwait.
• Engaged in servicing Procter & Gamble (P&G), Mondelēz International, and Kenvue accounts by analyzing their sales and consumer data using Discover (internal data source), comparing performance with competitors, and achieving annual business growth ranging from 29% to 45% for each client.
• Provided performance overview and business issues analyses by developing impactful insights through retail data, resulting in a 16% success rate for business upsell and a 19% improvement within clients’ portfolios.
• Prepared a thorough assessment of retail enhancement impacts by evaluating the effects of onboarding new retail stores on existing business chains and ecommerce channels, generating additional revenue opportunities of 22% above the annual target in the clients' product portfolio during the past year.
• Conducted top-line coverage analyses for clients, by providing data driven insights to identify new business growth opportunities, resulting in a 31% increase in coverage effectiveness.
• Resolved data quality issues through collaboration with the data science and operational teams via MS Dynamics, resulting in the generation of US$130K in additional revenue.
• Delivered monthly deliverables, consisting of share preview reports, e-commerce reports, and ad-hoc data pulls owing to clients’ leadership team evaluating their in-market distribution, pricing, SKUs, and main KPIs performance.
• Conducted virtual client training sessions to facilitate the adoption of new organizational software (NIQ Discover) and practices, generating a 17% rise in the revenue growth and a 24% increase in client satisfaction rate. JUN 2022 – DEC 2022
SENIOR OFFICER – RISK MANAGEMENT, ALLIED BANK LIMITED (ABL) (LAHORE, PAKISTAN) One of the Pakistan's leading banks that provides dynamic and integrated banking solutions to customers.
• Responsible for effectively implementing the bank’s credit policy and procedures.
• Supervised the activities of bank’s credit policies, procedures and program lending.
• Drafted and composed policies and procedures related to consumer financing and bank’s other products programs.
• Monitored the policy and procedure weaknesses regarding system risk controls and recommended appropriate amendments to further strengthen credit risk controls. LEADERSHIP AND EXTRACURRICULARS
• LUMS Photographic Society – Assistant Director (Events) (APR 2019 – MAR 2020)
• Part of High Achievers Lists ‘2015 and 2017’ in University of Cambridge Advanced International Examination (CAIE)
• Worldwide Fund (WWF) – Ambassador Green School Program (Jul 2013 – Aug 2015)
• Shaukat Khanum Memorial and Cancer Hospital (SKMCH) – Volunteer (Marketing and Resource Development) (JUN 2015 – JUL 2015)
SKILLS
• Business Analysis • Data Analysis and Visualization • Data Driven Decision Making
• Customer Success • Business Strategy • Market Research and Analysis
• Business Intelligence (BI) • Key Account Management • Analytics and Insights
• Retail Audit and Coverage • Client Consulting • Stakeholder Management TOOLS
• Oracle 19c SQL • Oracle Analytics Server • Microsoft Power BI
• Oracle Virtual Box • Tableau • Microsoft Office Suite EDUCATION & CERTIFICATIONS
Bachelor of Science (Honours) – Economics – Lahore University of Management Sciences (LUMS) – Pakistan
(2021) – WES Equalized
LinkedIn Learning – Business Analytics: Marketing Data – April 2024 LinkedIn Learning – Excel: Creating a Basic Dashboard – Dec 2023 LinkedIn Learning – Business Analysis Foundations – Nov 2023 LinkedIn Learning – Business Intelligence for Consultants – Nov 2023 LinkedIn Learning – Power BI: Dashboards for Beginners – Nov 2023 LinkedIn Learning – Data Analytics for Business Professionals – Oct 2023 Udemy – Microsoft Excel - Excel from Beginner to Advanced – Nov 2022 Coursera – Introduction to Business Analytics: Communicating with Data – May 2020