Digital Marketing Social Media

Andreina Da Silva

Marketing Management

****************@*****.*** • 561-***-****

https://www.linkedin.com/in/andreina-da-silva-97024641? • Coconut creek, Florida

Results-driven professional with extensive experience in developing/executing innovative marketing strategies to amplify brand awareness, support client acquisition, and drive significant lead generation. Expertise in analyzing efficacy of both B2B and B2C marketing initiatives, optimizing digital campaigns, and spearheading successful trade show participation to enhance brand visibility. Track record in optimizing digital marketing campaigns, managing high-profile events and influencer partnerships, and leading cross-functional teams to achieve strategic objectives. Adept at leveraging data analysis to refine campaign performance and creating compelling marketing materials that align with brand standards. Proven success in building and expanding online communities and overcoming market challenges to deliver impactful results. Committed to advancing marketing excellence within structured and stable corporate setting, bringing forward-thinking leadership and innovative problem-solving capabilities.

Areas of Expertise

Creative Problem-Solving

CRM Analytics

Public Relations

Digital Marketing

Influencer Partnerships

Content Creation

Campaign Optimization

Social Media Management

Brand Management

Data Analysis & Reporting

Cross-Functional Team Collaboration

Trade Show Organization & Leadership

Professional Experiences

LPG® America, FL 2023 – Present

Assistant Marketing Manager

Lead development and implementation of innovative marketing strategies to enhance brand awareness and drive lead generation. Analyze effectiveness of B2B and B2C digital marketing campaigns, events, and influencer partnerships to propose actionable improvements for future initiatives. Collaborate with sales and operations teams to ensure successful execution and lead capture at trade shows, small local events, and other marketing activities. Manage public relations and influencer agency relationships to maximize product promotion. Select and produce marketing materials that adhere to brand standards to support sales efforts and event presence. Guide the creation of comprehensive reports for stakeholders and department heads, evaluating impact of digital marketing campaigns and various marketing initiatives, including events, influencer marketing, and trade shows. Conduct research and identify opportunities for events, awards, and new business ventures to enhance brand recognition and promotion.

Organized and led 6-7 trade shows and multiple small local events from inception to completion for enhanced brand visibility.

Functioned as head of marketing, providing leadership and direction in the absence of formal support.

Boosted brand awareness, improved lead generation, and drove new client acquisition by executing targeted marketing strategies.

Designed and developed high-quality marketing materials for events, trade shows, and sales team, ensuring consistency with brand standards and effective presentation.

O12/O11 Global Margate, United States 2016 – 2023

Marketing Manager

Analyzed CRM and marketing data to produce monthly reports, while providing actionable insights into CPA and CPL for ongoing campaign optimization. Enhanced user purchase experience for mobile top-ups, SIM cards, and calling plans by streamlining website processes for increased revenue and customer acquisition. Spearheaded redesign of customer journey on company website for measurable uptick in customer sign-ups and sales conversions.

Successfully rebranded company identity, supervising the transition from 012Global to 01 1Global, including all digital touchpoints.

Generate 2K+ leads/month by developing digital advertising budgets across Google AdWords and Meta platforms in multiple languages.

Achieved online presence in target Hispanic and Brazilian markets through strategic content marketing and social media management.

Enhanced marketing strategies and improved cost per acquisition and lead metrics by leveraging analytical skills to interpret CRM data.

Contributed to monthly mobile top-up revenues between $150K and $200K by orchestrating comprehensive marketing campaigns to attract new customers and retain existing ones.

ProWeb Global, Venezuela 2015 – 2016

Digital Marketing Coordinator

Developed social media strategies to enhance brand visibility and engagement across various platforms for both new and existing clients. Crafted compelling promotional materials tailored to client needs, ensuring alignment with marketing objectives. Facilitated client acquisition efforts through persuasive presentation of marketing plans by demonstrating adaptability and strategic thinking in challenging economic conditions. Designed and executed targeted email-marketing campaigns and blog content to promote technology trends and spotlight clients, enhancing digital footprint.

Secured 50% of potential clients presented with marketing strategies during economic downturn.

Conceptualized and produced visually appealing online promotional content for Pollo Brito, Ron Cañaveral.

Initiated/expanded two brand communities on social media from ground up by demonstrating proficiency in building online networks.

Boosted Ron Cañaveral's social media following, garnering 268 Facebook Likes, 1,508 Twitter followers, and 1,000 Instagram followers within 10 months.

ProLearning CA, Venezuela 2013 – 2014

Public Relations Manager

Orchestrated comprehensive email marketing campaigns to 5,000-person database, highlighting company promotions, study destinations, and event participation. Spearheaded event coordination efforts, including stand setup, material preparation, team scheduling, and promotional gift distribution. Facilitated partnerships with fashion designers for website content and worked closely with programmers on website development. Managed client scheduling for weekend office appointments, ensuring operational efficiency.

Amplified Facebook engagement by 117%, growing follower base and enhancing brand visibility.

Achieved 297% increase in Twitter interaction, expanding digital footprint and audience reach.

Prensa Comunicaciones, Venezuela 2012 – 2013

Politics Communication Specialist

Crafted compelling narratives for television commercials and public speeches to enhance candidate visibility during campaigns. Conducted in-depth research and developed up-to-date campaign materials for public engagements. Strategized and implemented communication plans to optimize messaging and influence public perception. Monitored and analyzed political trends to ensure relevance and efficacy of campaign content. Fostered collaborative relationships with media representatives to secure favorable coverage.

Enhanced process efficiencies through introduction of creative solutions, leading to improved campaign operations.

Demonstrated crisis management expertise by effectively navigating and resolving unexpected challenges during campaigns.

Asesoria Juridica y Mercantil, Venezuela 2011 – 2012

Communications Coordinator

Developed and executed monthly digital newsletter, effectively reaching an audience of 200 recipients. Fostered continuous improvement by analyzing and optimizing communication processes.

Expanded online engagement through strategic social media campaigns, successfully amassing 100 Twitter followers within first month.

Eprotel Equipos y Sistemas Electronicos C.A., Venezuela 2010 – 2011

Intern

Managed internal communications by drafting informative emails to enhance corporate dialogue. Spearheaded content strategy and supervised launch of company's revamped website. Developed corporate identity manual to standardize use of brand's image.

Designed and distributed quarterly newsletter, "Eprotel Daily," to audience of 1,500 subscribers, ensuring consistent and engaging corporate messaging.

Education & Certifications

Master of Science in Communication Media and Practice, Lynn University, United States

Bachelor of Arts in Social Communication, Monteávila University, Venezuela

Certificate, Marketing & E-commerce Certificate, Google, 2022 - 2024

Certificate, Digital Media, Lynn University, United States, 2018 - 2019

Languages

Spanish (Native) English (Fluent) Portuguese (Fluent)

Technical Skills

Adobe Photoshop Lightroom and After Effects and Illustrator Trello Emma Constant Contact Mail Chimp Remarkety Microsoft WordPress Google AdWords and Analytics CRM Facebook and Instagram Ads Monday.com

Contact this candidate