Social Media Lead Generation
Resume:
SHELLEY VEAZIE
Indianapolis, IN *****
*********@*****.***
Creative, passionate and visionary marketer with a successful track record of identifying, designing and managing cohesive online marketing programs. With over 20 years of experience in both B2B and B2C businesses I excel in achieving smart marketing that results in elevated branding and quality lead generation.
FOCUS & SPECIALTIES
• Social Media Marketing
• Website Development and SEO
Implementation
• Event Planning and Management
• Public and Community Relations
• Photography & Videography
• Brand Design & Management
• Vendor Management
• Graphic Design and Printing
Management
• Content Relationship Management
and Implementation
WORK EXPERIENCE
Deylen Realty LLC
Director of Marketing: Indianapolis, IN
February 2014 – July 2024
During my tenure with Deylen Realty LLC I played a key role in the success of multiple new businesses and urban developments. With cohesive branding and on-line marketing campaigns, I played an important role in Deylen s in revitalization of urban communities in downtown Indianapolis. Deylen Realty LLC
As the marketing lead for a luxury mixed-use multi-family development and management company I spearheaded marketing efforts from conception to execution for multiple properties. Over the course of 8 years, I oversaw the marketing from development of new construction projects to management of high end residential/ commercial spaces with a total value exceeding $100m. Using innovative on-line marketing tactics including social media, website and SEO planning I played a key role in executing multi-platform marketing campaigns for over 300 residential and 15 commercial spaces. Responsibilities and Accomplishments
• Set up lead generation programs to achieve +90% occupancy throughout portfolio
• Lead marketing for new construction lease up of 130+ luxury units in downtown Indianapolis opening during Covid 2020
• Reduced printing costs by over 50% in development and startup signage, as well as ADA compliance
• Website and SEO implementation achieved top Google rankings resulting in increased lead generation
• Used creative community branding in commercial spaces to increase visibility and revenue.
• Devised and implemented consistent branding for all properties The Murphy Arts Center First Friday’s
Director of Marketing
(Property of Deylen Realty LLC)
As Director of Marketing for First Friday at the Murphy Arts Center, I revitalized a First Friday event to attract a larger audience and promote art in the community. By reinventing the space and marketing to an on-line audience the First Friday art event became a popular destination for art enthusiasts and community members. Responsibilities and Accomplishments
• Developed successful on-line brand with annual and monthly campaigns to highlight events and local art.
• Created a consistent space for local artists to sell their art in a safe environment
• Expanded the original event to include additional micro events and a summer stage with live music The Bureau
Operations & Marketing Manager
(Property of Deylen Realty LLC)
As the marketing and membership manager for a start-up co-working space, I utilized marketing strategies to attract and manage relationships with members, while overseeing the growth of The Bureau. Responsibilities and Accomplishments
• Achieved 100% office occupancy, resulting in expansion to a second location in 2016. (The Pin Buearu)
• Created successful member packages to increase membership and conference room/ private event rentals.
• Utilized social media campaigns, networking events, and partnerships with local businesses to promote co-working space and increase community visibility. Owner and CEO: Shelley VZ Photo Design
2009 - PRESENT
Both contract and Agency of Record services for brand focused marketing tools to aid in achieving company business objectives. Comprehensive marketing support and on-line marketing campaigns for multiple industries including Agriculture, Urban Development, Property Management, Breweries, Biotech, Non-for-Profit, Art, Technology and more.
Specialties and Services
• Website Development and Management
• Brand Strategy and Development
• On-line Marketing and SEO programs
• Social Media Programs
• Time-lapse Videography
• Photography
• Video Production
• Event Planning
• Tradeshow Support and Management
Director, Marketing Communications
CTI Group: Indianapolis, IN
2005 - 2010
Branding CTI Group as an international business-to-business SAAS company was a key achievement, particularly during company acquisitions and product development phases. These strategic initiatives contributed significantly to the company’s growth and recognition in the competitive SAAS market. Responsibilities and Accomplishments
• Developed strong brands and effectively promoted solutions through various channels such as trade- shows, photography, website, multimedia, and unique channel marketing activities.
• Executed 10-15 trade shows per year, further solidifying CTI Group s presence in the industry and establishing valuable connections with potential clients and partners.
• Lead the setup of multiple CRM systems to increase sales communication
• Worked closely with CTO to determine product packaging EDUCATION
Purdue University
West Lafayette, IN
BA Visual Communication Design
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