Business Development Customer Service
Resume:
Frances A. Baroody
Fort Myers, FL 33913
703-***-**** cell / ***********@***.***
New Business Development and Sales Leader
Results-oriented, business professional, with a proven track record of accomplishments in new business development, strategic analysis, and sales management. Exceptional communicator with strategic vision to identify market opportunities and execute business relationships with focus and urgency.
Professional Experience
TTR Sotheby’s Int’l Realty, McLean, VA 2013 – 2023
• Drove over $75 million in individual sales over the past five years. Leveraged a consultative approach to negotiate and secure the best possible terms that protected client investments and maximized their returns.
• Consulted on both luxury residential as well as commercial contracts for high-net-worth individuals
USA Today, McLean, VA 2011 to 2013
• Developed and implemented content development concepts surrounding philanthropic advertising sales and marketing across the cross platform of USA Today brands
• Responsible for content development tailored to fortune 500 companies promoting STEM initiatives
TD Bank, Leesburg, Virginia 2008 to 2011
Vice President, Branch Manager
• Liaison for banking industry to C-Level personnel on both regional and national market
• Responsible for business development to grow profitability, lending and asset acquisition in the Loudoun County market.
• Responsible for branch management of a staff of 12 to include customer service, sales coaching, and profitability.
• Generated $5.3MM in contracts for commercial and consumer lending, increased core deposit market by 450%.
PETITE DEKOR, Leesburg, Virginia 2001 to 2006
Founder, President
• Conceived & wrote business plan for retail shop based on market research identifying an untapped niche to supply luxury furniture, toys, gifts, stationery, clothing, and children’s bedding to families in the Greater DC market.
• Profitability was achieved at 11 months and has sustained a continued growth rate of 45% per year.
• Transitioned the business as a turnkey operation resulting in its ultimate sale.
AOL TIME WARNER INCORPORATED 1997 - 2001
Regional Manager of Sales, Atlanta, GA
• Promoted based on ability to prospect, negotiate, and close deals, and forecast and track business activities.
• Built relationships and drove business through consultative approach across the AOL family of brands.
• Mentored and advised representatives on effective techniques and assisted in securing multi-level partnerships.
Account Manager, Atlanta, GA 2000 – 2001
• Personally generated over $ 45 million in advertising revenue in the southeast region with specific focus on retail, travel and consumer packaged goods markets.
• All aspects of the following account manager position in Dallas were assumed in this role.
Account Manager, Dallas, TX 1999 – 2000
• Regional account representative for southern region responsible for business development and interactive advertising sales focusing on Fortune 500 companies in the Dallas/Ft. Worth area.
• Personally generated over $14 million in advertising revenue.
• Acted as liaison between business development, business affairs and account services.
• Consulted with clients on current and past ad campaigns and developed overall improvement strategies as
they applied to target demographics.
• Conducted presentations to executive level with consultative approach to most strategic marketing solution.
• Negotiated elements of contracts concerning pricing, terms and conditions.
Inside Sales Representative, Dulles, VA 1997 – 1999
• Established, coordinated and created an inside sales team focused on new business development within the interactive marketing department.
• Developed strategic online marketing campaigns for small and medium sized companies.
• Managed multiple clients concurrently, including ongoing account service and after-market sales.
• Closed 180 contracts in first 11 months totaling over $1.7 million in advertising revenue.
Strategic Marketing, Dulles, VA 1997 – 1997
• Researched and developed leads for the development of new AOL aggregate areas. Responsibilities included prospecting for potential clients, as well as developing creative marketing campaigns and Internet strategies.
IBM; CATAPULT SOFTWARE TRAINING CENTERS, Vienna, VA 1995 – 1997
Account Executive
• Generated over $1 million in end-user application software training to local governments, Fortune 1000 companies and local businesses.
• Achievements included prospecting, securing & maintaining 6 major contracts in response to RFP/RFQs, which generated over 60% of annual goal and increased current territory capacity by 180%.
SHERATON PREMIER TYSONS CORNER, Vienna, VA 1994 – 1995
Sales Manager
• Sales manager for four-star corporate hotel in the heart of Northern Virginia’s Telecom Community.
• Coordinated multi-tiered meetings for government, international corporations and association markets.
• Personally responsible for $1.2 million of a $20 million annual budget.
• Presented the property on the highest levels, including black tie affairs and international conventions.
EG&G, WASC, Rockville, MD
Assistant to VP of Marketing 1992 – 1994
• Provided support to top level management in strategic planning, marketing analysis and business development through market research, budgeting, financial analysis and trade show attendance.
Systems Analyst III, Rockville, MD 1991 – 1992
• Provided Integrated Logistics Support (ILS) and contract support for the U.S. Navy New Attack Submarine (NAS) Program under the Department of Defense. A Top-Secret security clearance was secured.
Education
Bachelor of Business Administration Degree, Marketing Major
James Madison University, Harrisonburg, VA 1990
References Available Upon Request
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