Senior Marketing Technology Manager

Adam Crump

Senior Marketing Technology Manager

Tampa Bay, FL 727-***-**** / ****@***************.*** / LinkedIn MARTECH UX RESEARCH CUSTOMER LIFECYCLE AUTOMATION QUALIFICATION SUMMARY

Highly motivated and results-driven Senior Marketing Technology (MarTech) Manager with additional experience in user experience (UX) and creative design. Specializing in utilizing legacy technology for new solutions. At Lazydays, I increased the qualified sales leads by 15% using competitive analysis and user experience practices. Through rigorous audit of processes, we reduced the cost of external developers by 80%.

KEY SKILLS

HubSpot AI Prompting Usability Testing

Competitive Analysis Email Marketing MarTech Stack Management

Omni Channel Automation

Team Development/Training

Marketing Automation

Mentoring

XML

Vendor Management

PROFESSIONAL EXPERIENCE

Senior MarTech Manager June 2021 - Present

Lazydays Tampa, FL

Taking the reins, I led the charge in developing a strategic marketing technology roadmap, collaborating closely with marketing leaders and stakeholders. Integrated legacy and new technology seamlessly into the Lazydays RV ecosystem. Formed a culturally aligned team to implement an agile approach.

• Enhanced user experience research to reduce friction on aged products and optimize design for ads, email, website conversions and internal applications resulting in a 15% growth in qualified web leads.

• Successful launch of Lazydays stand alone Airstream franchise website, including lead gen and inventory feed subsections.

• Managed HubSpot marketing, including workflows, inventory integrations, email campaigns and data strategy.

• Pre-Acquisition marketing audit, comparing competitor stock levels and type, location access and company digital reputation.

• Directed the yearly goals for marketing stack projects and developing department roadmaps. Helping reduce the cost of developers and agencies by 80%.

• Successfully navigated the migration of HR CRM and Marketing CEP through cross department relationship building, seamlessly transitioning between platforms for enhanced efficiency and streamlined operations.

Adam Crump

Senior Marketing Technology Manager

Tampa Bay, FL 727-***-**** / ****@***************.*** / LinkedIn Owner, Video Editor, Graphic Designer 2008 – 2021 Pixel Ape Media/Inner Circle LLC Pinellas Park, FL As the creative force behind Pixel Ape Media, I owned and operated a design, animation, and video production company. Building brands, consulting on marketing strategies, developing animations and graphics, and training businesses in design and marketing. Helping the customer bring their designs to reality.

• Post tradeshow email drip campaign and CRM task integration to help sales convert on leads after their shows with AI prompting support to sample multiple communication flows.

• Developed branding for small businesses, government organizations, and large corporations.

• Helped medical company establish patient growth and retention through marketing materials and advertisements increasing over 100,000 visits in 2 years.

• Commercials distributed to local and television such as ESPN, Spike, Lifetime, etc. Doubled restaurant and hotel email marketing engagement through testing and using key insights. Visual Arts Instructor: Middle School & High School 2013 – 2017 / 2020 – 2021 Pinellas County Schools St. Petersburg, FL

Develop and implement lesson plans focused on set goals and standards. Teach artistic techniques and creative/critical thinking skills to students of varying class sizes, age ranges and nationalities.

• Generated a remarkable 40%+ increase in students submitted artwork to district art shows

• Developed summer training camp curriculum to engage students in digital art and animation.

• Designed in-depth news program that included television broadcast, podcast and article writing. EDUCATION

Certificate, UX Design

Career Foundry / Berlin, Germany

Bachelor, Visual Effects and Motion Graphics

Art Institute of Fort Lauderdale / Fort Lauderdale, FL Associate, Visual Communication and Graphic Design Sanford-Brown College / Mendota Heights, MN

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