Lee Ann Roberts
Jacksonville, FL 904-***-**** ***************@*****.*** LinkedIn Profile
DIRECTOR OF OPERATIONS AGILE MANAGEMENT B2B/B2C SAAS
Strategic Director of Operations with 10+ years of specialist, marketing project management experience in designing operations and highly skilled in improving processes to ensure continuous efficiency and cost-effectiveness. Successfully scaled a team from 2 to 400 by revamping operational systems and leveraging process and workflow automations. This optimization increased capacity and efficiency by $2.9M and reduced costs by $1M in one year for SaaS products.
PROFESSIONAL EXPERIENCE
Director of Operations, Real Time Marketing (Martech B2B Mobile App) Jan 2020 - Jan 2024
●Streamlined supply chain management strategies by integrating Teamwork's automations, optimizing task management distribution and increasing operational efficiency by $2.9M while reducing costs by $1M within one year.
●Established comprehensive quality control protocols, ensuring a 99% adherence rate to customer success standards, which resulted in an annual decrease of 20% in client attrition from 35% the previous year.
●Designed and executed a robust risk management framework, identifying and mitigating operational risks, which reduced potential disruptions and saved $1M in annual overhead costs.
●Ensured compliance with relevant regulations and industry standards, maintaining a 100% compliance rate and avoiding any legal or regulatory penalties during tenure with well documented SOPs.
●Optimized resource allocation across departments by integrating Hubstaff for productivity tracking and Transferwise for streamlined payroll, reducing monthly overhead costs by 10%.
●Led a dynamic environment full of continuous process improvement initiatives, driving an annual $2.1M increase in operational efficiency and a 15% reduction in process-related errors through workflow automation, regular staff training and performance reviews.
Director of Marketing Operations, Advanced Marketers Institute (Edtech SaaS) Jan 2016 - Jan 2020
●Conducted product and technical demos for prospective students and partners, acting as the primary technical point of contact.
●Collaborated cross-functionally with marketing and operations teams, streamlining operations and processes to achieve a 25% annual increase in productivity and a 10% reduction in operational costs.
●Designed and developed digital marketing courses and certification programs using WordPress Astra, leading to a 20% increase in sign-ups and a 30% boost in course completion rates.
●Enhanced resource allocation by optimizing budget utilization across marketing initiatives, achieving $1.2M revenue increase on 80% of SaaS offerings.
●Led cross-departmental teams in the execution of multi-channel marketing strategies by nurturing leads, supporting business objectives, increasing monthly organic traffic by 15% and generating a 25% increase in monthly revenue.
●Spearheaded the integration of new automation tools, reducing manual monthly workload by 40% and improving consistent performance in campaign execution by 25%.
Head of Operations/Director, Endless Rise, Inc. Jan 2007 - Dec 2015
●Developed business processes across all facets of the startup's organization; operations, sales management, strategic marketing, product management, human resources, financial planning, audit preparation, and documentation.
●Initiated an acquisition strategy that maintained new account volume and developed efficient direct-response acquisition programs across multiple platforms, reducing cost per account by 53%.
●Directed comprehensive financial management efforts, including financial analysis, forecasting, and managing financial resources, which resulted in a $1M improvement in cost control and budget adherence annually.
●Implemented process optimization and strategic initiatives by introducing advanced project management systems, reducing annual operational inefficiencies by $2.4M and improving workflow speed by 20%.
●Coordinated projects while conducting the company’s largest RIF, achieving the goal of $150k reduction within 1.5 months, through automated solutions using custom software to streamline data-driven processes, while optimizing office space and hardware resources.
SKILLS
Methodologies: Six Sigma, Agile, Lean
Strategic Planning: KPIs/OKRs (Key Performance Indicators, Objectives and Key Results), Risk Management, Cost Analysis
Operational & Management: Process Optimization, Project Management, Change Management, HR Development, Executive Reporting, Customer Service, Customer Satisfaction, Communication, People Management, Performance Evaluations, Product Management
Business: Financial Acumen, Annual Budgeting, Negotiations, SaaS, B2B, B2C
TOOLS
Operations Management: Hubstaff, Transferwise, Stripe, Wrike, Salesforce, Zoho, Scribe, Teamwork, Hubspot, Looker, Slack
Project Management: Data Analysis, Google Suite & Data Studio, Whatconverts, Zendesk, Asana
Data Analysis & Visualization: Metabase, Tableau, Looker, CRM, MySQL, Microsoft Office Suite (Excel, PPT, Word)
EDUCATION
AA Stenography Stenotype Institute, Jacksonville, FL