Senior Marketing Associate
Resume:
KRISTINE LE
**** ****** *****, *** ****, CA *****
CONTACT INFO
*************@*****.***
kristinekle
@cloverade
PROFESSIONAL SKILLS
6sense
Adobe Photoshop/Illustrator
Animoto
Asana
BambooHR
Canva
Clearscope (SEO)
Figma
Hearsay
HubSpot
HootSuite
LinkedIn Campaign Manager
Marketo
Outreach.io
Salesforce
Sharepoint
SmartSheet
Sprinklr
Sprout Social
Tableau
WebFlow
EDUCATION
Undergraduate Degree in Marketing
San Jose State University
2015 - 2019
XOR Jul 2020 - Jun 2021
Owned blog and social media strategy to support lead and demand generation initiatives, increasing average leads per month by 100% Managed end-to-end email campaigns, increasing email open rates by 134% and click rates by 15%
Authored SEO-optimized blogs on a variety of recruiting software topics, boosting website Google search rankings to the first page MARKETING SPECIALIST
Confluera Nov 2021 - Jun 2022
Developed social media strategy and owned content creation, increasing following by 17%, shares by 252%, and clicks by 67% Led end-to-end webinar promotion, resulting in the top-performing webinar to date
Collaborated with sales and product to coordinate collateral and website development
Partnered with third-party PR agencies and graphic designers to manage the development of ad content, media coverage, collateral, and surveys MARKETING MANAGER
BRAND AMBASSADOR
Produce and publish original fashion content on TikTok and Instagram, building a following of 100,000+ followers collectively Develop user-generated content for 20+ fashion, lifestyle, and entertainment brands to increase awareness and promote sales Maintain a personalized media kit to showcase social performance metrics and content rates
Rakuten Viki, Poshmark, CASETiFY, Azazie, et al. 2013 - Present SENIOR MARKETING ASSOCIATE
OpenInvest, a J.P. Morgan Company Jun 2022 - Present Lead integrated campaign and channel strategy and execution for product launches, digital, and internal brand initiatives
Develop project plans to identify project scope, business objectives, and potential issues to ensure alignment across all stakeholders Partner with J.P. Morgan stakeholders, Product, Sales Enablement, and Content to support advisor needs and identify KPIs
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