Communications Specialist

MATT POPCHOCK linkedin.com/in/mpopchock 412-***-**** ***********@*****.***

COMMUNICATIONS SPECIALIST · PITTSBURGH, PA

AREAS OF EXCELLENCE

Creative Writing • Client Services • Broadcast Journalism • Digital Marketing Public Relations • Web Publishing • Copy Editing

TECHNICAL SKILLS

Graphic Design: Adobe Photoshop, Acrobat, InDesign Media Production: YouTube Studio, OBS Studio Software, Audacity Social Media: YouTube, Twitter, Facebook, LinkedIn, Instagram, Threads Marketing Analytics: YouTube Analytics, Meta Business Suite, Sprout Social RELEVANT EXPERIENCE

Managing Partner, Tenband.TV – Tenband Media, LLC – Venetia, PA 2021-present

● Produced and broadcast live hockey for USA Hockey, American Collegiate Hockey Association and Pennsylvania Interscholastic Hockey League on streaming television channels

● Grew cumulative viewership by 200% in 2023-2024 in collaboration with media partners

● Planned broadcast schedules and wrote advertising copy for stakeholders Digital Communications Assistant – University of Pittsburgh School of Pharmacy – Pittsburgh, PA 2023

● Implemented social media marketing strategies that boosted Instagram engagement by 1,000% in Spring Semester

● Wrote student success stories for newsletter aligned with messaging and branding standards

● Organized 20+ years of archived content for new school website, enhancing UX and content accuracy Client Service Specialist, Recording Department – Visionet Systems Inc. – Pittsburgh, PA 2020-2022

● Managed processing of title documents for over 300,000 borrowers nationwide during COVID-19 pandemic

● Provided exceptional high-end client support, ensuring smooth refinancing processes and maintaining satisfaction by following state and local recording policies

Digital Marketing Specialist – Carnegie Mellon University, Tepper School of Business – Pittsburgh, PA 2019-2020

● Used Sprout Social and YouTube analytics to report on KPIs and analyze effectiveness of marketing campaigns

● Improved website SEO and implemented initiatives to enhance brand visibility

● Managed MBA Student Ambassador project to boost engagement and outreach Marketing & Comms. Assistant – Robert Morris University, Dept. of Athletics – Moon Township, PA 2017-2019

● Oversaw promotion and gameday staffing of decorated, nationally ranked NCAA Division I volleyball, women’s hockey and men’s lacrosse programs

● Published innovative content to web and social media to drive student-athlete morale, engagement and recruiting

● Led successful social media campaign for first Dapper Dan Sportsperson of the Year honoree in school history Vendor Relations Representative, Valuation Department – ServiceLink – Moon Township, PA 2015-2017

● Spearheaded vendor recruitment efforts and facilitated updates to vendor audit materials

● Worked collaboratively to reduce unfulfilled order volume by 90% within one fiscal year EDUCATION

University of Cincinnati ‘05 – Cincinnati, OH

Bachelor of Fine Arts, Electronic Media

PROFESSIONAL REFERENCES

Todd Kaczorowski, Owner, Tenband Media, LLC – 412-***-**** Matthew Mraz, Webmaster, Pitt Pharmacy – 412-***-**** Alyssa Graham, Recording Manager, Visionet Systems Inc. – 724-***-****

Contact this candidate