Fritz Kilcrease
Fritz has a track record of rapidly transforming teams and client experiences by upgrading processes, systems, and introducing campaigns that increase efficiency, cohesion, and deliver measurable results.
329 White Stag Ct SW
Grandville, MI 49418
*****.*********@*****.***
linkedin.com/in/fritzkay
HIGHLIGHTS
●Management of up to 40 contributors.
●Responsible for budgets of up to $160 million.
●Extensive experience with product launches.
●Seasoned communication skills with cross-functional teams, executives, and external vendors.
EXPERIENCE
Freelance Project Manager, Chicago, IL
2022 - 2023
●Worked with small and medium businesses on short-term process improvement, branding, and digital marketing projects.
●Managed communications projects resulting in enhanced revenue growth..
MRM McCann, Detroit, MI — Senior Project Manager
2021 - 2022
●Lead efforts to enhance use experience with webpage enhancement on Chevrolet website and overall maintenance.
●Served as team lead for quality assurance and accessibility enhancements.
●Team lead for Chevrolet’s Super Bowl LVI (2022) web promotion, which increased leads by 400%.
Western Michigan Univ., Kalamazoo, MI — Project Manager
2018 - 2019
●Increased audience impressions by over 150% by optimizing $1 million media budget and partnering with a new media buying firm.
●Implemented project management software for the business unit and provided training and coaching for staff on best practices.
●Managed team of 40+ contributors for creative and web projects leading to successful rebranding and rebrand campaign development.
Freelance Project Consultant, Grand Rapids, MI
2015 - 2018
●Developed traditional and social media and email marketing campaigns for clients to successfully grow audiences, but 400%+.
●Analyzed consumer behavior based on CRM data to target email and social media campaigns, resulting in higher retention rates and increased sales opportunities.
●Organized events for brand growth and fundraising opportunities with national partners to support charities and engage target audiences.
Creative Company, McMinnville, OR — Project Manager
2014 - 2015
●Served as account and project manager for 30+ accounts with multiple projects and collaborated in development of award-winning marketing campaigns and managed work of internal creative team.
●Grew client, web, social, and traditional media audiences utilizing Hubspot and Google analytics resulting in increased client growth.
RR Donnelley, Seattle, WA — Project Manager, Microsoft Module Lead
2013 - 2014
●Managed 50+ complex projects with multimillion-dollar budgets and led cross-functional team for successful global launches of multiple marketing campaigns and packaging launches for Microsoft Surface, XBOX, and Windows, including localization and translation.
●Won 30+ additional project contracts due to team performance, client management, and off-shoring opportunities.
Touch Worldwide, Redmond, WA — Project Manager
2011 - 2012
●Lead project management, content creation, and communications support for the launch of Office 365 leading to successful adoption by Microsoft business partners at the Microsoft Worldwide Partner Conference.
●Assisted client in growing software as a solution (SaaS) and Cloud products for four key segments through development of training programs. Successfully rolled out programs to global field teams and clients’ external partners leading to successful launch.
Starbucks, Seattle, WA — Project Manager
2010 - 2011, 2007-2008
●Designed new contract and system processes to support operational functions resulting in successful new product rollout for thousands of national accounts.
●Interfaced with the CRM/ERP team to develop system workflow solutions leading to streamlined and significantly enhanced operational efficiency.
●Developed solution for claims analysis and processing for major distributors, resulting in millions in improved cash flow and enhanced data integrity.
●Collaborated on cross-functional team for the launch of Frappuccino to the Food Service line of business.
EDUCATION
University of Denver, Denver, CO — M.A.
M.A, in Global Finance, Trade, and Economic Integration
Graduation with Honors
Pacific Lutheran University, Tacoma, WA — B.A.
Majors in Economics and German; magna cum laude
SKILLS
Project management (agile, scrum, waterfall)
Marketing management
Product launches
Account management
Website project development management
Social media
Email marketing
UX design management
Print media management
Brand management
Event management
Vendor management
Contract management
Process development
Analytics
Budget management
CRM
Project management software (Wrike, Teamwork, Jira, Asana, etc.)
INDUSTRIES AND AREAS OF EXPERTISE
Manufacturing
AutomotiveTech
Higher education
B2C and B2B
Retail
Food and beverage
Non-profit
Travel and tourism
LANGUAGES
English, German