Social Media User Experience

AMIR NOORANI

CONTACT

Address: DULUTH, GA *****

Phone: 770 -298 -5526

Email: *******.****@*****.***

LINKEDIN: linkedin.com/in/amirali-noor

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PORTFOLIO:

https://drive.google.com/file/d/1PoHbeh

xgF7G2D2YkFUER0VnGEMZhZYIi/view?

usp=drive_link

SKILLS

• Social Media Posts

• Brand Positioning

• Brand Alignment Strategy

• Brand Development

• Creative Thinking

• Brand Visibility

• Creative Strategies

• Sales Presentation

• Visual Metrics

• UX writer

• Copywriter & Advertorials

• Technical Writing

• Website Copy

• Customer Preferences

• Case Studies

• Message Campaigns

• Brand Extension

• Messaging Strategy

• Content Management

• Audience engagement

• Editorials

• Digital Media

• Customer Presentations

• Consumer Buying Habits

• Marketing collateral

• Strategic Planning

• Microsoft Office

• Search Engine Optimization Expertise

• Survey Consumers

• Project Management

• Market Trend Analysis

• Developing Targeted Leads

• Blog Posts

• Business Administration

PROFESSIONAL SUMMARY

Word alchemist with a penchant for turning plain sentences into gold. Crafting compelling stories for brands is my forte, while making the mundane mesmerizing is just another day at the office. A B2B and B2C communications and content expert with extensive experience in brand development, multi-channel marketing and SEO optimization. A professional with sharp communication, user experience (UX), design sense, and editorial acumen across ATL, BTL, and TTL channels.

WORK HISTORY

UX Writer/Strategy/Marketing Specialist, 02/2023 to Current. U2Go app- New York, NY

• Empathetic Design Insight: A deep understanding of user behavior and preferences, enabling content crafting that resonates with the target audience.

• Microcopy Maestro: Expertise in creating compelling CTAs, tooltips, error messages, and other interface texts that assist users without overwhelming them.

• Collaborative Spirit: A history of effective collaboration with designers, developers, and product managers to ensure content and design align seamlessly.

• Iterative Approach: Proficient in A/B testing, gathering feedback, and refining content based on user interactions and analytics.

• Localization & Scalability: Experience creating easily translatable and culturally sensitive content, ensuring a consistent user experience globally.

• Documentation Dynamo: Skilled in creating style guides and voice-tone guidelines to maintain brand consistency across all digital touchpoints. Marketing Content & Brand Strategist, 01/2020 to 02/2023 WordNerd, LLC - SUWANEE, GA

• Strategic Storytelling: Expertise in weaving brand stories that tell and sell, ensuring every tale is tied to tangible returns.

• Technical demonstration of HR system steps to accomplish tasks; communicate HR reasons for process placement.

• Edited/Updated comm platforms/programs.

• Scalable user experience content for animations

• Campaign Conductor: Proven record of designing and orchestrating multi- channel marketing campaigns that amplify the brand voice and drive engagement.

• Content Choreographer: Mastery overseeing content creation, ensuring each piece aligns with the brand's ethos and business goals.

• Data-Driven Dynamo: Adept at harnessing insights from analytics to refine strategies, ensuring every move is backed by numbers. Perform keyword research to optimize content for SEO.

• Team Trailblazer: Proven leadership in guiding cross-functional teams towards a unified brand vision, fostering creativity while meeting KPIs.

• Innovation Instigator: An ever-curious mindset, constantly seeking fresh avenues and techniques to position the brand ahead of the curve.

• Wrote consumer health articles, ensuring content accuracy, relevance & compliance with latest medical research & guidelines.

• Led content strategy sessions, aligning production goals & business objectives.

• Established partnerships with health institutions & practioners to enhance content credibility

• Edited & proofread content to ensure clarity, coherence & consistency.

• Clientele: Hegemon Group International, Siemens, Pfizer, Sub Zero, Peri Peri Grill, Nando's, J & J, Burger King, Scheduling Institute, Flywheel Publishing, SEMrush, IQOR, Headfone etc.

Notable Triumphs:

• Brand Beacon: Spearheaded a rebranding initiative that led to a 40% uplift in brand recall and a 30% increase in organic engagements.

• Content Captain: Rolled out a content strategy that resulted in a 50% boost in website traffic and a 20% uptick in lead generation.

• Campaign Crusader: Led a multi-channel campaign that garnered severe impressions and converted 15% of its audience into loyal customers. Creative Copywriter, 05/2011 -- Present

Advertising Freelancer - Duluth, GA

(Headfone, Compose-ly, Grammarly, Flywheel, Fiverr, Remotasks, Upwork, Guru, Mediabistro & Toptal)

• Word Weaver: From riveting blogs to white papers and ghostwritten gems to magnetic marketing emails — if it's content, I've crafted it!

• • Editorial Eye: Polished countless articles to perfection, ensuring every comma's in check and every thought shines.

• • PR Pro: Orchestrated press releases and newsletters that didn't just inform but impressed and influenced.

• • SEO Sage: Sculpted content tailored to algorithms, boosting blogs and web pages into the organic limelight.

• • Ad Aficionado: Collaborated with the creative crème de la crème – think Saatchi to Ogilvy and Leo Burnett to LYFE.

• • Triumph Teller: Drove site engagement skyward by 18% and sprinkled some SEO magic to ramp up traffic by 16%. Curriculum Developer/Content Lead, 08/2016 – Present Freelance Georgia Department Of Education - Atlanta, GA

• Pedagogical Pioneer: Expertise in conceptualizing and executing curricula that blend traditional teaching methodologies with 21st-century skills.

• Content Craftsman: Mastery in developing engaging lesson plans, multimedia resources, and supplementary materials tailored for diverse learning styles.

• Collaborative Captain: Proven leadership in rallying educators, ensuring curriculum cohesion and cross-disciplinary integration.

• Tech-Savvy Teacher: Proficiency in leveraging ed-tech tools to enhance the learning experience, from interactive platforms to adaptive assessment systems.

• Feedback Focal: Implementing continuous feedback loops with students and educators, refining materials for optimal learning outcomes.

• Diversity Advocate: Experience crafting inclusive curricula that respect and reflect varied cultural, social, and individual perspectives. Hallmark Highlights:

• Innovation Instigator: Pioneered a blended learning module, resulting in a 35% improvement in student engagement and performance.

• Mentorship Maven: Guided a team of 10 content creators, fostering a culture of continuous growth and shared expertise.

• Community Connector: Initiated partnerships with local organizations, integrating real-world applications into the curriculum. Demographics

for Pizza Hut—1999 Active

Digital Marketing Content S p e c i a l i s t, 11/2015- 12/2019 Outloud Digital Marketing Agency - DULUTH, GA

• Analytics Ace: Navigated the sea of site stats, steering e-commerce with a robust 17% conversion rate lift-off.

• Traffic Trailblazer: Supercharged both branded & non-branded traffic by a whopping 75% via savvy site tweaks.

• SEO Sensei: Orchestrated campaigns and strategies, amplifying our voice and virtual visibility. Brand glow-up in progress!

• Digital Dynamo: Choreographed referral, affiliate, and social symphonies, magnetizing fresh faces to our platform.

• Content Commander: Launched e-content blueprints, audited the digital library, and mapped out routes to content excellence.

• Strategy Sculptor: Tailored tactics that didn't just optimize but optimized with impact — Hello, 15% revenue rise!

• Editorial Engineer: Managed content calendars with clockwork precision, ensuring brilliance was always on the dot.

• Triumph Teller: Sparked 12% more client clicks, revved up their traffic by 19% with SEO, and drove a 17% sales surge.

Creative Group Head, 02/1997 to 02/2001

McCann Worldwide - Karachi, Pakistan

• Idea Architect: Crafted concepts that stand tall in a crowded marketplace, ensuring uniqueness with undeniable appeal.

• Team Catalyst: Proven expertise in galvanizing creative teams, ensuring cohesion, motivation, and peak performance in fast-paced settings.

• Project Pilot: Steered multi-faceted campaigns from ideation to execution, with an eagle eye on deadlines and deliverables.

• Client Connector: Built and fortified relationships, expertly transforming client needs into creative gold.

• Feedback Filter: Harnessed feedback for continuous refinement, turning constructive critiques into the cornerstones of success.

• Trend Tracker: Kept the pulse on industry shifts, ensuring our creative strategies are always a step ahead and spot-on.

Signature Successes:

• Campaign Commander: Led the design of a multi-platform campaign, Pizza Hut, that not only trended but translated into a 30% sales spike.

• Collaborative Captain: Mentored a cohort of creatives, 80% of whom rose to senior roles under my guidance.

• Brand Builder: Revitalized a dormant brand, Waves Appliances, blending nostalgia with the novel, leading to a renewed market presence. EDUCATION

E-MBA: Marketing & Advertising 1999

Institute of Business Administration (IBA) - Karachi, Pakistan BSc: Molecular Biochemistry, 1995

Georgia Institute of Technology - Atlanta, GA

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