Social Media Team Lead

Yumeng (Yumi) Jin

Baltimore, MD 617-***-**** ***********@*****.*** LinkedIn

EDUCATION

John Hopkins University Baltimore, MD

Master of Science in Marketing Analytics Aug 2024

Boston University Boston, MA

Bachelor of Business Administration and Management-Marketing & Finance Jan 2023 Magna Cum Laude (Top 15% of the class)

This candidate is a good fit for this position.

WORK EXPERIENCES

SocialTechLabs Baltimore, MD

Marketing Team Lead Jun 2024 – Present

• Developed and implemented initial data-driven marketing strategies, analyzing large datasets with R Studio and Python and leveraging large language models to inform marketing decisions and user engagement tactics.

• Conducted competitor analysis and market research for social connection apps, providing detailed reports on industry trends and competitor activities to guide product development.

• Performed preliminary web traffic and multi-channel analysis, utilizing tools like Google Analytics and Hootsuite to identify user behavior patterns and recommend improvements for user retention strategies.

• Launched a campus ambassador program, increasing engagement with the target audience, resulting in a 25% boost in app exposure and a 15% increase in downloads within the first three months. FirstHx Baltimore, MD

Marketing Analyst Intern Nov 2023 – Mar 2024

• Managed and updated Salesforce (CRM) data to enhance accuracy and usability, resulting in an 8% increase in sales team efficiency while also assisting in overseeing paid media campaigns, coordinating platform selection, optimizing ad placements, and monitoring performance across multiple channels.

• Designed and managed social media platforms, utilizing tools like Canva for content creation and Salesforce for customer relationship management, which enhanced the company’s online presence and increased follower engagement by 20%.

• Executed A/B testing on Facebook and LinkedIn, analyzing read rates and click-through rates (CTR) using Facebook and LinkedIn Analytics to optimize marketing campaigns, resulting in a 12% improvement in campaign performance.

• Executed and optimized marketing campaigns (email, social media, content) using HubSpot, leading to a 20% increase in engagement rates, while developing automated workflows and lead nurturing sequences to improve lead conversion rates by 15% and analyzing campaign performance to provide insights that resulted in a 10% increase in conversion rates.

Johns Hopkins University Baltimore, MD

Graduate Assistant Sept 2023 – Present

• Managed 8 medical research programs, tracking project status, handling head counts management, and supporting recruitment status data using Tableau, ensuring timely and accurate updates.

• Streamlined data collection and analysis processes using Smartsheet and Qualtrics, incorporating data visualization to enhance reporting efficiency and accuracy, reducing generation time by 40%, and developed a communication plan leveraging these insights to increase program awareness and applicant numbers by 50% and engagement metrics by 45%.

• Conducted program clustering and funding research for NIH (National Institutes of Health) applications, enhancing program funding opportunities and strategic alignment. Beth Israel Deaconess Medical Center Boston, MA

Academic Affairs Administration Coordinator Apr 2023 – Jul 2023

• Created and managed 3+ fellowship orientation events, enhancing onboarding processes and achieving a 95% satisfaction rate in feedback surveys.

• Managed and updated internal systems with information on over 300+ fellows, streamlining administrative tasks and improving communication efficiency.

• Led Agile meetings to review and track over 20+ fellowship schedules and project statuses, increasing overall program efficiency by 25%.

SKILLS AND CERTIFICATIONS

Certifications: Intermediate PostgreSQL, Microsoft Office Specialist: Master, Google Analytics Individual Qualification, Google Ads Search Certification, Google Ads-Measurement Certification, AI-Powered Performance Ads Certification (Skillshop), SEO (HubSpot Academy) Analytical and Data Visualization Tools: SPSS, Excel, Qualtrics, RStudio, JASP, Python, SQL, Tableau Digital Marketing Tools: Google Ads, Google Analytics, Facebook Analytics Other Skills: Microsoft Suits, Problem-Solving, Attention to Details, Market Research, Cross-Department Communication

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