Digital Marketing Specialist

S K I L L S

O B J E C T I V E

E D U C A T I O N

JAKDHALE GUTIERREZ

To obtain a position as a Marketing Specialist where I can leverage my strong organizational skills, creative strategies, and proficiency with diverse marketing tools to drive impactful marketing campaigns and contribute to the growth of the organization.

(925) 574- 3652 ***********@*****.***

www.linkedin.com/in/jakdhale-gutierrez

Languages: English (Speaking, reading, and writing), Spanish (Speaking and reading), and beginning Mandarin (speaking). Proficient in digital marketing strategies, including expertise in social media platforms, Search Engine Optimization (SEO), online advertising, email marketing, and Search Engine Marketing (SEM). Skilled in market segmentation, conducting market analysis, and developing strategic marketing initiatives for new and existing products.

In-depth understanding of consumer behavior, Porter’s Five Forces, PESTEL, and SWOT analysis. Strong time management and organizational skills, with the ability to multitask and manage competitive priorities. Development of consumer behavior, the ability to identify and target specific market sectors and brands, and oversight of B2B marketing.

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Suite. Strong verbal and writing communication skills, with the ability to present ideas productively and produce marketing ideas. Conflict Resolution and Stress Management: Proficiently managed and resolved client conflicts by addressing customer concerns with clarity and patience. For instance, when clients required product clarifications, I provided detailed explanations and recommended strategic changes to management to enhance product presentation and customer satisfaction. Bachelor of Science in Marketing

Saint Mary’s College of California • May 2024

Honors: Phi Kappa Phi and Magna Cum Laude

Relevant Coursework: Digital Marketing, Consumer Behavior, Global Marketing, Business Strategy, Global Operations Management, Applied Marketing Research

School Projects:

Applied Marketing Research (Fall 2023): Participate in the Children Rising Project, focusing on creating new marketing campaigns for the client.

Responsible for developing two targeted segments and positioning them for a campaign. Analyzed data such as demographics, geographics, and psychographics to build two marketing segments. Business Strategy (Spring 2024): Conducted an in-depth analysis of The Boeing Company, providing research and recommended solutions for identified issues.

Analyzed the company’s history and worked to identify the company’s problems in leadership and quality control.

Examined its operations and external environment using tools such as PESTEL, SWOT, and Porter’s Five Forces.

Gave recommendations in a presentation to the class regarding the company’s problems in leadership and quality control.

Global Marketing (Spring 2024): Evaluated the potential introduction of IQbars in an East Asian country. IQ bars are protein bars that aim to provide physical and cognitive benefits. Utilizing tools such as PESTEL and Porter’s Five Forces to determine the country's environment and market stability.

Conducted a CAGE on potential countries such as South Korea, China, and Japan to determine which country would be the best to enter.

Focused on building an IQbar marketing plan to distribute the product in Japan's biggest cities. Strategically orchestrated and managed shift schedules for a team of 2 to 5 employees, ensuring seamless operations and enhancing workforce productivity. Exercised comprehensive oversight of opening and closing procedures, maintaining exceptional operational readiness and supporting consistent brand standards. Championed customer service excellence by addressing inquiries, swiftly resolving issues, and analyzing customer feedback to inform marketing strategies and enhance customer retention. Conducted detailed data collection and analysis related to inventory management and production processes, facilitating informed decision-making.

Shift Lead, Production/Inventory Management • May 2021 - July 2022, November 2022 - February 2022 Cold Stone Creamery, Dublin, CA

Spearheaded opening and closing procedures, ensuring optimal store readiness and security. Designed and managed the implementation of the POS system, guaranteeing transaction accuracy and data integrity.

Enhanced client satisfaction by effectively managing inquiries and transactions, fostering high customer loyalty.

Conducted thorough register audits, ensuring meticulous accuracy and strict adherence to company policies.

Sales Associate • June 2023 - August 2023

Samsonite, Livermore, CA

W O R K E X P E R I E N C E

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