Marketing & Field Coordinator

Josephine Huang

Cerritos, CA +1-562-***-**** *********.*.*******@*****.*** www.linkedin.com/in/jerseyh0613 WORK EXPERIENCE

Exact Tax, Inc.Monterey Park, CA

Marketing & Field Coordinator January 2024 - Present

● Plan and complete field marketing campaigns after conducting preliminary research, increasing lead generation by 34%.

● Executed B2B seminars targeting small business owners in LA/OC area to grow brand awareness, resulting in email marketing increase by 72%.

Infinite Cards & Kpop City of Industry, CA

Field Coordinator & Customer Service Representative January 2024 - Present

● Researchedandrecommendedindustryeventsforthebusinesstoparticipatein,whichhelpeddrivesalesandbrandrecognitioninthe Southern California K-pop community; generated ~$30k in revenue and increased sales by 30%.

● Represented the business at multiple industry events,leveraged extensive industry knowledge to drive sales,directed the booth’s design, set-up, and tear-down, and managed a product inventory worth $200k. IMPULSE Universe (B2C)Rosemead, CA

K-PLAY! FEST Event Director August 2021 - December 2023

● Ideated and proposed a new $200k+multi-day industry convention called K-PLAY!FEST,which aimed to driveattendancefrom younger attendees and reinvigorate the company’s brand recognition with newer generations

● Oversaw end-to-end marketing activities for the convention,including laying the convention’s framework for managing branding, sponsorships,publicrelations,socialmedia/communityengagement,andinfluencermarketing,resultinginanincreaseofsocialmedia follower counts from 0 to 25k followers within 2 years.

● Spearheaded the logistics for all local and international talent bookings,including managing talent performances on the day of, coordinating their arrivals, and ensuring a seamless experience for all guests & talents.

● Successfully increased the expo’s total attendance by 5k+ attendees and achieved an annual convention growth rate of ~35% YOY. Director of Events and Operations September 2019 - August 2021

● Collaborated with multiple internal teams,including leadership and Marketing,to understand each client’s eventrequirementsand produce custom events tailored to the client’s vision and needs, resulting in an increase in guest engagement by ~28%.

● Organizedandproduced5majorindustryeventsand5projecteventsperyear,includingmultiplelarge-scaleeventswithanaverage budget of $200k+ per event.

● Cultivatedpartnershipswith~250+localvendorsandmajorcorporationstodrivesponsorshiprevenue,generatingacumulativesumof

$245k each year for all events.

(CCYP) Business Growth Expo Rosemead, CA

Event Coordinator October 2019 - January 2022

● Produced the company’s first B2B trade show, successfully selling out the event and achieving 5k attendees in its first year.

● Oversawalleventoperationsandlogisticsonthedayof,optimizingtheevent’srun-of-dayscheduleforefficiencywhichresultedina 100% stakeholder and attendee satisfaction rate.

● Spearheadedanemailmarketingcampaigninviting500+businessestoparticipateinthetradeshow;successfullyfilledall30vendor booths and 35 panel events, generating $25k in sponsorship revenue. EDUCATION

California State University, Long Beach Long Beach,CA Bachelor of Arts in Child Development Graduation Date: May 2018

● Organizations: Alpha Phi Omega (APO) and Vietnamese Student Association (VSA) PROJECTS

Borahae Events!Orange County, CA

Marketing & Field Coordinator November 2019 - Present

● Hosted, funded, and organized over 20+ Pop-Up events for K-pop fans to allow for the community to meet like-minded individuals & to provide an engaging experience for fans.

SKILLS

CRMs:HubSpot, Zoho

Collaboration Tools:Asana,GoogleSuite (Docs, Slides, Sheets, Calendar), Microsoft Suite (Word, Excel, PowerPoint), SharePoint, Discord, Slack

Marketing Tools:MailChimp (Email Marketing), Constant Contact (Email Marketing), Google Analytics (SEO/Ads) Social Media: Instagram, TikTok, YouTube, Twitter

Editing Tools:Canva, Adobe Suite (PDF, Illustrator, Photoshop, Premiere), Capcut Languages:English, Chinese (Mandarin)

Additional Skills:Communication, Teamwork, Adaptability, Problem Solving, Leadership, Team Management, Time Management, Critical Thinking, Creativity, Attention to Detail

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