Digital Marketing Social Media

ADRIENNE WILCOXSON

PROFILE

Results-oriented graphic designer with expertise in digital marketing, including Google, Bing, and social media platforms. Experienced in both digital and print mediums, with a proven track record in grassroots marketing, event planning, and local outreach. Passionate about innovating to boost brand visibility online and in local communities. Dedicated to leveraging graphic design and marketing skills to drive business growth. EXPERIENCE

MARKETING DIRECTOR, CHEROKEE CHARTER ACADEMY, INC — FEBRUARY 2023 - JUNE 2024

• Reversed declining enrollment trend since 2017 through strategic initiatives.

• Enhanced digital marketing strategies, introducing targeted social media and Google Ads.

• Designed impactful online and print marketing materials, elevating brand presence.

• Achieved remarkable enrollment growth: 24% in one year, 214% for 2024-25.

• Built an SEO-optimized Squarespace website, boosting school tour bookings by 70%.

• Expanded outreach through partnerships with early learning centers, reaching 800+ families.

• Increased school visibility through sponsored events and festival participation.

• Successfully organized community events with 1000+ attendees, boosting engagement.

• Developed fundraising opportunities, significantly augmenting school funding.

• Managed event coordination and communication, fostering increased parent volunteering and a vibrant school culture.

SUBSTITUTE TEACHER, CHEROKEE COUNTY SCHOOL DISTRICT — 2021- 2023

• Ensured continuity of instruction by following lesson plans and curriculum guidelines in teacher absence.

• Maintained a safe and engaging classroom atmosphere across multiple subjects and grades.

• Supported student learning through personalized assistance and behavior monitoring.

• Offered constructive feedback to absent teachers for seamless transitions upon return.

• Fostered collaboration among students, staff, and administrators to create a supportive learning environment.

• Adapted teaching methods to diverse classroom settings and instructional needs. OWNER/DESIGNER, WILCOXSON DESIGNS, CANTON, GA — 2015 - PRESENT

• Collaborated with local businesses to craft tailored marketing solutions.

• Produced print and digital marketing materials to effectively convey brand messages.

• Provided training on Facebook and Google Analytics to optimize marketing strategies.

• Utilized data analysis to identify growth opportunities and enhance brand visibility.

• Built strong client relationships by delivering high-quality, customized marketing services. OWNER/DESIGNER, FLUFFY CLOUD COUTURE, CANTON, GA — 2013 - 2021

• Founded and operated an online clothing business, expanding into graphic design and custom apparel.

• Utilized Facebook and Google Analytics to drive organic growth and enhance brand visibility.

• Grew annual revenue from $300 to $28,000 through dedicated efforts.

• Executed successful marketing campaigns, boosting sales and profitability.

• Managed all business operations, including inventory, orders, customer service, and finances.

• Cultivated relationships with customers and suppliers to ensure satisfaction.

• Stayed abreast of industry trends to seize growth opportunities. 204 Taylors Farm Drive, Canton, Georgia 30115 770-***-**** ********@****************.*** MARKETING SPECIALIST, SANDERS TEAM REALTY/REALTY ONE GROUP EDGE, WOODSTOCK, GA — SEPT 2017-2018 (CONTINUED TO 2020 DOING CONTRACT WORK)

• Led two successful rebranding initiatives: first to Sanders Team Realty, then upon joining Realty One Group.

• Orchestrated seamless collaboration between teams and vendors for rebranding efforts.

• Updated marketing materials to match new brand standards for consistency across all platforms.

• Created an SEO-optimized Squarespace website showcasing property listings and attracting clients.

• Conducted personalized training sessions to familiarize agents with the new brand identity.

• Empowered agents with diverse marketing techniques, including digital, print, and grassroots methods.

• Developed innovative SEO and PPC strategies to improve search engine visibility.

• Implemented targeted direct mail campaigns using Every Door Direct Mail (EDDM) to engage potential clients.

• Designed visually appealing graphics for office space, enhancing the environment to reflect the new brand.

GUITAR INSTRUCTOR, DONLEY’S MUSIC, CANTON, GA — 2004 - 2015

• Supported marketing campaigns for music school, utilizing creativity to engage target audiences.

• Aided in creating various marketing materials and social media content to promote school events.

• Provided friendly customer service, offering information on lessons, instruments, and services.

• Managed inventory and assisted with store operations, ensuring efficient customer experiences.

• Collaborated with diverse team members to foster a supportive work environment. MANAGER, MCDONALD’S, WOODSTOCK, GA — 2000 - 2013

• Advanced from Cashier to Assistant Manager at McDonald's, showcasing strong work ethic and leadership.

• Oversaw stock, cash flow, and health regulation compliance as Shift Manager.

• Oversaw verifying employee hours and payroll biweekly.

• Cultivated a positive team environment, promoting collaboration and teamwork.

• Managed and supported a team to ensure smooth operations.

• Demonstrated organizational skills in maintaining store standards and schedules.

• Handled customer relations, addressing complaints to ensure satisfaction. EDUCATION

KENNESAW STATE UNIVERSITY — BACHELORS IN COMMUNICATIONS — 2004-2012 (INCOMPLETE BY 1 COURSE)

CERTIFICATIONS

GOOGLE ANALYTICS PROFESSIONAL CERTIFICATION

GOOGLE AI ESSENTIALS CERTIFICATION

GOOGLE PROJECT MANAGEMENT PROFESSIONAL CERTIFICATION 204 Taylors Farm Drive, Canton, Georgia 30115 770-***-**** ********@****************.*** SKILLS

REFERENCES

Elizabeth Brugh — 404-***-**** — Friend — Insperity Yessica Flores — 770-***-**** — Previous Agent Trained/Friend — Hartman Law Kristy Thompson — 404-***-**** — Colleague — Cherokee Charter Academy David Donley — 678-***-**** — Former Employer — Donley’s Music Andrew Goss — 202-***-**** — Client — Salesman

April Wallis — 770-***-**** — Principal/Superintendent — Cherokee Charter Academy Adobe Creative Suite

Graphic Design/Illustration

Video Editing

Photo Editing

Content Development

Content Creation

Digital Marketing

Print Advertising

EDDM Marketing

Mass Email Marketing

Web Design

WordPress

Squarespace

Search Engine Marketing

Link Building

SEO Utilization

Market Research

Social Media Marketing

Meta Analytics

Google Analytics

Lead Generation

Online Analytics Research

Integrated Marketing

PPC Campaign Management

Product Marketing

B2B Marketing

B2C Marketing

Product Advice

Branding

Social Networking

Event Planning

Event Management

Payroll

Windows & Mac Operating

Systems

Microsoft 365

CRM Software

Community Outreach

Leadership

Customer Service

Fundraising

Time Management

Telemarketing

Proofreading

Retail

Sales

Scheduling

Budgeting

Public Speaking

204 Taylors Farm Drive, Canton, Georgia 30115 770-***-**** ********@****************.***

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