Sales Manager Regional

Regional Sales Manager

Expertise in developing relationships and securing sales within the Foodservice, Bakery and retail Industries

Visionary Leader and Top Producing Sales Management Professional with extensive knowledge in large territory management, new business development, and account management. Skilled in dealing with foodservice, bakery, and retail markets. Increased sales and profits by developing a strong trust with clients, staff, and management from initial contact through implementation. Proven ability to develop employees and excel in challenging and competitive environments.

Key Proficiencies

*New Market Development * Account Retention *Brand Management * Competitive Analysis

*Bakery Multi-Unit Operations *Bakery and Kitchen Equipment Sales *End User Equipment Training

*Foodservice Operations *International Sales * Staff Development Market Positioning *SalesForce CRM Proficient *Strategic Planning *Customer Service *Broker Training and Development *Sales Forecasting *Direct Sales *Professional Networking * Team Building * Consultative Sales

* High-Impact Presentations

Professional Experience

Teltos Quarts Stone USA Hayward, CA 03 2023 to 06 2024

Territory Sales Manager for this Manufacturer of high-quality quartz slabs. Territory includes the San Francisco Bay Area, Sacramento and surrounding areas. Call on architects, designers, decorators and fabricators in the kitchen and bathroom categories. Became an ambassador of Teltos by guiding end users and professionals around our warehouse. Able to quickly learn the business and grow the territory by 8 % through fostering relationships and excellent customer service.

BakeMark San Francisco, CA 04 2022 to 08 2022

Sales Representative for the largest bakery distributor in the USA. Perform Sales Rep sales duties and account penetration in Marin and Sonoma counties. Prospecting and calling on end users and distributors in the baking industry. Landing key accounts during the first month. Connecting with past relationships in distribution and end users. These include Mike Hudson Dist, Rustic Bakery, Creekside Bakery, and more.

Gourmand Pastries San Francisco, CA 05 2018 to 01 2022

Previously branded as BelPastry, Gourmand Pastries is a Belgium Europe manufacturer-based company specializing in manufacturing laminated pre-proofed frozen doughs for the foodservice and retail industries sold worldwide.

Regional Sales Manager - West

Manage and produce foodservice and bakery sales in 12 western states. Trained new broker network in all western markets - Excluding Hawaii

Closed with end users on new business resulting in an 11% increase for fiscal 2019 vs 2018. 2020 YTD up 26% YOY prior to Covid. Hotels, Casinos, Colleges, Universities, coffee houses and bakery – Focus.

Forced into Distribution of new retail and foodservice sales with DPI Portland and Ontario, CA.

Post Covid results - Closed on new business with Sysco San Francisco, US Foods Reno, Utah, Jordano’s, Birite and others.

Participated in food shows with distributors in Colorado, Arizona, California, Washington and Oregon, resulting in new sales and opportunities. 2021 showed new business with US Foods, Spokane, Fife and Portland.

Turning sales around from a 40% YTD deficit to break even in 7 months for 2018 by reintroducing the line to distributors and end users. End user account penetration expertise and Bakery Training.

Vie de France Yamazaki – San Francisco, CA 04/2006 to 5/2018

International foodservice & retail bakery manufacturer producing upscale frozen European-inspired pastries, breads, doughs, croissants, and desserts.

Regional Sales Manager

Execute strategic sales plans for this high-end bakery manufacturer providing doughs and finished bulk goods to foodservice, bakery and retail distribution channels. Oversee and manage expansive territory including the Western United States, Alaska, and Canada. Generate optimum sales results through active listening, leading, and coaching broker sales personnel in addition to direct end-user responsibility.

Exceed territory profit goal by 106% (2017) through depleting distributor SMR, controlling sample, travel budgets, and distributor price exceptions and rebates.

Increase sales by 104% generating annual territory revenue to $4.4M (2017). This was accomplished by securing new tier II distribution, personally calling and closing LLO, and directing the sales network. Effectively manage yearly sales plans, secure new accounts, and develop foodservice, bakery /retail distributor network.

Successfully train and coach direct sales network. Launched over 20 new product lines through account development, sales training workshops, and producing additional distributor account business.

Improved under-performing Canadian Market. Enhance distributor marketing plans and manage U.S. currency conversion rates allowing for profitability growth.

Decrease sales expenditures 10%. Create and implement territory sample and marketing cost-cutting measures while maintaining high customer satisfaction.

Drayton Enterprise – San Francisco, CA 12/04 to 02/06

Manufacturer and supplier of frozen dough and specialty bakery products specializing in the Pizza Italian industry throughout the Western United States.

Director of Sales - West

Managed expansive territory, provided foodservice expertise, and developed multiple new business opportunities. Utilized a benefit-based sales approach increasing brand awareness.

Generated a 40% regional sales increase for fiscal year 2005. Secured major distributors including Sysco Arizona, and Core-Mark through client education and training.

Cultivated existing chain accounts such as Pizza My Heart and worked with Costco, Straw Hot Pizza and closed on Amazing Jakes Entertainment centers. Closed on street Pizza / Italian accounts in the West.

Core-Mark International – San Francisco, CA 02/97 to 12/04

Leading Marketer of fresh and broad-line supply solutions to the convenience retail industry. Offers a full range of products, marketing programs, and technology solutions to over 24,000 locations.

Operations & Sales Manager

Directed and provided sales support to 13 Regional Sales Managers within a 16-state territory. Developed foodservice and bakery brands and concepts for convenience stores. This included recipe development, foodservice and bakery equipment procurement. Wrote and conducted training programs for in-store personnel.

Education & Training

Northern Michigan University – Marquette, MI

Music

National Restaurant Association

The Dale Carnegie Course

Graduate Assistant Dale Carnegie Course

Zenger Miller’s Front Line Leadership Work Shops

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