Public Relations, Front Desk, Customer Relations
Resume:
Sara Pines
Atlanta, GA *****
310-***-**** (C)
Email: ********@*****.***
Experience
Independent Public Relations/Communications Consultant Atlanta, GA
Media outreach, training, and events specialist 1/16-present
Provided media and internal communications guidance for a variety of U.S.-based entities
Freelance corporate writer
American Honda Motor Co., Inc. Alpharetta, GA
Regional Manager, Honda & Acura Public Relations 9/05-12/15
Manage all public relations activities for Honda and Acura automotive operations in the Southeast United States while leading national public relations activities for Honda Power Equipment and Honda Marine operations in the United States
Plan and execute large scale media product preview events and press conferences
Act as spokesperson for all Honda automotive, power equipment and marine products and business with print, broadcast, radio and electronic media.
Compose and create product and event press releases, media advisories, press kits, video news releases and b-roll video packages
Responsible for development of all Honda Power Equipment and Honda Marine public executive remarks, corporate question and answer documents, product and issue-based backgrounders and media product presentations
Develop internal communication via associate website and company newsletter, and act as contributing writer to annual corporate environmental report
Launched national Honda Marine public relations department in 2005.
Supervise two internal public relations associates and national public relations agency.
Participated in 2007 Honda Global Assignment Program by completing public relations assignment in Tokyo, Japan
American Honda Motor Co., Inc. Torrance, CA
Senior Public Relations Administrator 6/03-9/05
Supported Honda Division public relations in the planning, development and implementation of public relations programs including new model launch activities, auto shows, promotion of existing products, sales/marketing initiatives, recall and service action announcements and general media relation activities.
Directed all aspects of western regional press fleet operations to ensure the most efficient and effective deployment of resources, including ordering, scheduling, maintenance oversight, activity tracking/reporting, budget planning and inventory management.
Represented Honda to the western regional media to promote positive image of Honda and understanding of Honda products.
Developed a variety of PR materials including press releases, press kits, specs/features listings, internal and external presentations, video news releases, audio news releases, executive speeches and corporate question and answer documents.
American Honda Motor Co., Inc. Alpharetta, GA
Senior District Parts and Service Manager 1/01-6/03
Act as fixed operations consultant and manufacturer-to-dealer liaison for 18 Honda dealerships in the metropolitan Tampa, Florida area.
Achieved $18 million in parts sales and $2.7 million in accessory sales during fiscal year 2002.
Provide training services to all dealership departmental personnel to improve overall customer satisfaction, interdepartmental communication and Honda-specific product knowledge.
Received 2001 Field Operations “Best Dealer Principal Satisfaction Survey Score” award and “Honda Spirit” award.
American Honda Motor Co., Inc. Arlington Heights, IL
District Parts Sales Manager 3/99-12/01
Worked closely with South Chicago/Quad Cities area Honda dealerships to positively effect district profitability, parts operational efficiencies and dealership satisfaction.
Responsible for accomplishing all assigned district parts, accessory, promotional and individual category sales objectives.
Provided parts and service customer satisfaction counseling to dealership personnel.
Coordinate frequent collaboration with service, sales, finance and distribution counterparts to optimize impact on total district performance.
American Honda Motor Co., Inc. Torrance, CA
National Trainee 6/98-2/99
Participant in comprehensive developmental program intended to place selected individuals in a corporate automotive environment through exposure to various product divisions of the company.
One of six trainees selected from over 2000 candidates.
Assisted in development of human resources intranet website.
Conducted market research, attended public relations events and delivered divisional presentations.
Oliff & Berridge, PLC Alexandria, VA
Human Resources Assistant 6/97-5/98
Performed all meeting and event planning for 175-associate intellectual property law firm, including client receptions, weekend seminar retreats and staff special events.
Organized all firm philanthropic events such as annual blood drive and Habitat for Humanity projects.
Designed and maintained multiple firm human resources databases.
Education George Mason University
Bachelor of Arts, Communication, May 1997
Overall GPA: 3.5
Undergraduate Teaching Assistant, Interpersonal Communication 301
Skills MS Word, Access, Excel, PowerPoint, Lotus Notes, Outlook
Activities Member, Lambda Pi Eta, National Communication Honor Society; National Honor Society; Volunteer, American Brain Tumor Association; Volunteer; Special Olympics of Georgia; Volunteer, American Red Cross.
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