Sales Management, Enterprise Account Executive. Enterprise Account Mgr

Craig Hanselman

Enterprise Account Executive

SaaS & Software Solutions

**********@*******.*** • 954-***-****

https://www.linkedin.com/in/craig-hanselman/ • Parkland, FL

Accomplished TremTek with 15+ years of experience crafting and executing innovative sales and marketing strategies, adept at transforming client lead generation and retention. Excelled in analyzing performance data and leading system integration projects to align with organizational objectives. Proven track record in developing strategic marketing plans to drive market growth, coupled with history of enhancing operational efficiency through systemic models. Skilled in fostering robust cross-functional team collaborations and delivering system integrations to meet company and client goals. Offer deep understanding of SaaS, sales management, and business development, leveraging leadership prowess to exceed revenue targets and achieve significant company milestones.

Areas of Expertise

● Sales & Marketing Strategy

● Revenue Growth & Market Expansion

● Lead Generation & Customer Retention

● Client Relationship Management

● Strategic Planning & Execution

● Cross-functional Team Leadership

● System Integration & SaaS Knowledge

● Operational Efficiency Enhancement

● Performance Data Analysis

Professional Experience

Lead Client, Carlsbad, CA

Sr. Business Consultant (Contract)

May 2021 — Feb 2024

Crafted vetted rosters and facilitated recruitment of top-tier legal professionals for prominent law firms as part of sales and marketing team. Collaborated closely with senior management, contributed to development of expansion strategies aimed at enhancing lead generation and improving client retention. Executed targeted marketing initiatives aligned with client objectives and formulated operational models using automated tools to assess performance across diverse business contexts. Led cross-functional teams in integration of systems, ensuring seamless project execution and alignment with organizational goals.

●Developed strategic marketing plans positioned clients for market growth.

●Implemented system models enhanced operational efficiency and performance analysis.

●Led cross-functional teams to integrate systems effectively, aligning with both company and client objectives.

TremTek, Boca Raton, FL

CEO / Owner, Jun 2010 – Feb 2021

CEO / Director of Business Development, Jun 2005 — Jun 2010

National Account Manager, Dec 2003 — Jun 2005

Dec 2003 — Feb 2021

Led strategic and operational direction of marketing services provider, focusing on targeted email campaigns to drive company growth. Directed team of five campaign managers to execute, monitor, and analyze key performance indicators for mass email distributions to extensive 15M opt-in subscriber base, segmented by industry verticals. Ensured high campaign ROI through rigorous engagement testing, maintaining inbox deliverability rates. Developed and sustained robust affiliate and advertising agency relationships, providing guidance to optimize campaign outcomes. Managed dedicated Technology Team, including CTO and two software developers, to maintain and enhance proprietary SaaS/Cloud-Based Email Marketing platform on AWS EC2 and dedicated servers. Oversaw critical IT projects, including platform rebuilds and upgrades, while managing company budgeting, staffing, contracts, and legal matters.

●Elevated monthly sales from $10K to over $5M annually by 2020.

●Shifted focus to internal mailings, boosting sales from $5M to peak of $8M.

●Initiated implementation of Cloud Marketing using Amazon EC2 Services for ESP Platform.

●Took ownership of Interface Media Solutions, LLC, also known as TremTek, in June 2005.

●Founded and successfully sold my business, TremTek, in February 2021.

Additional Experience

Major Account Manager, BTI (Business Telecom, Inc)

Senior B2B Account Executive, Nextel Communications, Inc.

National Sales Manager, Air Touch Communications

Senior Account Executive, Air Touch Communications

Education

B.S. in Marketing Studies

The Pennsylvania State University

Technical Proficiency

Salesforce CRM

Business Development & Payment Collections

Sales Management

A/B Testing

Email Filtering Algorithms

Skype for Business HTML & CSS Markup

ESP Platforms

SaaS

Office 365

Web Ex

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