Social Media Graphic Artist

WEBSITES, PORTFOLIOS,

PROFILES

PROFESSIONAL

SUMMARY

ACCOMPLISHMENTS

SKILLS

WORK HISTORY

ALEX DEGUZMAN

UNION CITY, CA 94587 650-***-**** **************@*****.*** https://www.alexanderdeguzman.com

Skilled Graphic Artist specializing in Multimedia. Highly artistic, always on-task and fluent in creating Brand Strategies. Consistently creates skilled, creative and brand-specific designs.

JSPA Nationals 3rd Place National Winner - Editorial Cartooning Art Direction

Creative Cloud

Videography

Photography

Illustration

Production Planning

Figma

A/B Testing

Blender

Cinema 4D

Dialux

AGI32

Logo Design

Advertising Understanding

Branding Strategies

Project Coordination

Website Graphics

Adobe Creative Suite

OCTOBER 2022-CURRENT

Lead Designer Allure Labs

Enhanced user experience by creating intuitive interfaces and seamless navigation elements.

Collaborated with cross-functional teams for effective product development and design consistency.

Streamlined design processes, resulting in increased efficiency and improved project outcomes.

Developed creative concepts to elevate brand identity and improve overall visual appeal.

Managed junior designers, providing guidance and mentorship for professional growth.

Optimized design workflows to ensure timely delivery of high-quality assets.

Led brainstorming sessions for conceptualizing innovative designs and captivating visuals.

Implemented A/B testing to identify optimal design solutions driving higher conversion rates.

Adapted existing designs for localization, catering to diverse global audiences while maintaining brand integrity. Stayed current on industry trends, applying best practices in both UI/UX design methodologies.

Used Creative Cloud to create images and layouts.

AUGUST 2020-AUGUST 2022

Senior Brand Designer Abbey Whole Home

Created packaging, various digital media such as video and print media for marketing throughout social channels Created A/B Tests to further navigate the correct target audiences for various products of flooring

Edited and managed content to produce 6-12 pieces of social media content daily

Worked with team members to deliver projects in a timely role, created KPIs for stakeholders

Developed training material for further education for the company.

NOVEMBER 2019-NOVEMBER 2020

Visual Designer Soltech

Designed 3D Models and lighting designs for Architecture Firms to review

Created the Brand Guide for Soltech LLC

Designed marketing Assets, Videos and Print work for brochures, presentations and conventions

Wordpress managing, editing and creating pages for blogs on websites

Collaborated with developers to ensure seamless

implementation of visual design elements, resulting in a cohesive final product.

Created eye-catching print collateral including brochures, banners, and promotional materials for various events and trade shows.

Redesigned website layout, improving overall aesthetics and user navigation, leading to increased conversions and customer satisfaction.

Presented design concepts to clients, incorporating feedback into final deliverables for optimal results.

Generated innovative ideas for interactive experiences that aligned with client objectives while pushing creative boundaries.

Played a pivotal role in increasing overall brand recognition with the creation of visually striking marketing materials that effectively communicated key messages to target audiences. Worked with Marketing Manager to develop creative new content for Social Media platforms.

NOVEMBER 2017-NOVEMBER 2019

Coding Support Trainer Wix.com San Francisco, CA Enhanced employee performance by designing and delivering targeted training programs.

Supported new hires through comprehensive onboarding processes, resulting in quicker acclimation to company culture and expectations.

Collaborated with management to identify skill gaps and develop customized training solutions.

Improved overall team efficiency by implementing innovative training methods tailored to individual learning styles. JULY 2015-NOVEMBER 2017

Jr. Designer Good Food Guys

Developed and edited packaging, signage, collateral, email, website, print and digital advertising, and promotional materials Produce final print and digital artwork, ensuring all creative material is optimized and provided in the correct format for production

Maintain absolute accuracy and attention to detail throughout the creative and production process

Ensure that all aspects of creative (visual and written) are appropriate, accurate, meet brand objectives, and adhere to a cohesive brand identity and voice

Regularly review creative executions online and in-store to drive improvements and ensure campaign cohesion

Update and maintain an organized asset management system for photography and graphic design files

Direct and generate content creation for social, website, and other media

Keep up with the latest hospitality industry trends Stay current with design, photography, and print production techniques, proposing new technologies and sharing this knowledge with the team.

JANUARY 2014-JANUARY 2017

Design Associate Minted.com

EDUCATION

AWARDS

PROJECTS

ACTIVITIES

Fulfill Minted customer orders meeting both productivity and quality expectations

Modify designs based on instructions provided by the customer Create original artwork for customers

Proofread customer designs and correct where necessary Prepare and color-correct photos for optimal printing quality Create print-ready files

Correspond with customers regarding their orders

Review the work of fellow designers to assess the quality of design and accuracy of edits before sending a digital proof to the customer

Work collaboratively with all teams to ensure we deliver outstanding service to our customers.

JANUARY 2012-JANUARY 2016

Digital Content Media Creator Academy of Sciences Worked with the Marketing Team to develop Digital Content for Social Platforms

Provided metrics through social media to use informed decisions for future campaigns.

JANUARY 2022

Certification: Digital Marketing

Cornell University, Ithaca, NY

JANUARY 2016

Bachelor of Science: Advertising

The Art Institutes of California - San Francisco, San Francisco, CA JSPA 2006, Editorial Cartooning, 2nd Place

Wix.com - Velo, Assisted with the implementation of the coding interface used in Wix.com's Velo platform. ROBOTSLAB - School Campaign, Developed, Storyboarded a commercial campaign for ROBOTSLAB for people to use STEM kits from ROBOTSLAB Nationally. Mountain Dew - Blue Label Gallery, Amsterdam, Created artwork for Amersterdam's Blue Label Gallery in Amsterdam Snapchat - California Academy of Sciences, Geofilter, Designed the snapchat filter The Academy uses today. Immigration Legal Resource Center - Mural, Assisted in the Mural design currently in San Francisco's offices.

Created a Hip Hop Summit

CERTIFICATIONS Google Analytics 4 Certification

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