Marketing Coordinator Salt Lake

Brandon Smith

City, Utah • (605-****-***• **********@*****.*** • linkedin.com/in/bsmith

Marketing Manager Profile

Champion of improving global brand presence and business revenue through integrated marketing initiatives, competitive insights, and transformational branding ideas. Proven strategist with an evolving legacy of designing data-driven marketing campaigns for leading brands using a unique blend of design thinking, creative consultancy, and modern technology. An open-minded and influential individual with a strong background in improving brand positioning and securing an active client base through digital brand assets and driving lead generation efforts.

Big-picture thinking and consensus-driven working style that empowers a team to brainstorm innovative solutions. Expert in introducing market-leading practices and guiding organizations by steering quantitative and qualitative analysis, building measurement strategies, and providing useful insights. Recognized as a strategic problem solver and critical thinker, excel at resolving essential issues initially and thriving in rapidly evolving work settings.

Strategic Marketing Planning

Innovative Marketing Campaigns

Content Creation & Copywriting

Marketing Project Leadership

Data Analysis & Reporting

Impactful Content Creation

Strategic Planning & Execution

Brand Visibility & Awareness

Multitasking & Self-Management

PROFESSIONAL EXPERIENCE

VÍSI • Salt Lake City Metropolitan Area • 2023 to 2024 Sales Marketing Business Development Consultant, Contract Coordinated marketing and sales of Web3 products to expand business reach within the Asian market. Steered all aspects of product and project management, including marketing and international development. Introduced impactful turnaround strategies to revitalize product and marketing management of health supplements.

Decreased turnaround times on projects and complex issues by 75% and maximized project efficiencies by implementing robust process improvements.

Secured $3 million in monthly sales (the highest amount from pre-COVID) by developing and implementing leading-edge marketing plans.

Accelerated revenue growth from $0 to $14 million by partnering with stakeholders and building effective customer relationships to drive revenue generation initiatives.

AMERICAN ANALYTICS & MARKETING • Salt Lake City Metropolitan Area • Remote • 2018 to Present Marketing Consultant

Manage a portfolio of eight diversified clients, including athletes, network marketing start-ups, and SaaS companies by providing best- in-class marketing and sales consultancy.

Provided overarching support to midsized companies in accessing required sales and marketing experts with minimal resources. DESERET FIRST CREDIT UNION • Greater Salt Lake City Area • Remote • 2019 to 2022 Senior Marketing Analyst

Shifted marketing analytics from traditional media to digital and Web2 media mix. Designed and implemented customized marketing strategy by analyzing consumer market channels. Improved customer retention and built positive business rapport by introducing impactful customer retention initiatives.

Maintained double-digit YoY growth for an established financial institution, including 37% in the first year and 80% in second year during the COVID pandemic.

Boosted customer retention by 15% within one year and introduced demand generation marketing by analyzing consumer data across multiple channels using SQL and Tableau.

Achieved NPS Net Promoter Score of 91 against an industry average of 80 by leading innovative branding campaigns and creating engaging events, such as hosting golf tournaments to improve member satisfaction. Sales &

Marketing

Planning

Business

Development

Brandon Smith Page 2

Increased mortgage sales from $5 million to $85 million a month by transitioning the market approach into a revenue-generating strategy and executing targeted campaigns.

HELIX EDUCATION • Greater Salt Lake City Area • Hybrid • 2017 to 2019 Marketing Project Manager

Spearheaded digital projects, creative design efforts, MQL, and website design initiatives by leading copywriters and designers. Implemented strategic approach to improve cross-functional collaboration and ensure seamless execution of digital projects. Deployed PM software to deliver process improvements and efficiencies.

Revitalized project management, marketing, and product lifecycle to increase average number of projects from single digits to 75 by the end first employment year.

Lowered existing timelines by seven days, integrated project management agency software (Workamajig), and oversaw launch of four new institutions within a challenging agency environment. GLOBAL ACCESS™ • Greater Salt Lake City Area • 2016 to 2017 Logistics Project Manager

Drove business growth by leveraging extensive international business background and outstanding Japanese fluency. Consulted with sales team to onboard new clients at rapid pace (20+ new clients in the first year) and achieve operational excellence.

Reduced shipping times by 15% and slashed costs by leading the end-to-end execution of cross-border logistics project, coordinating with vendors in 4 countries, and negotiating bulk freight contracts. VÍSI • Remote • 2012 to 2015

Marketing Project Manager

Established new markets worldwide to expand presence from two to 38 countries. Managed software and marketing communications initiatives to convey core brand values. Coordinated VC funding project and engaged with CFO to secure funding.

Produced $18K in sales and accumulated sales of $4.5 million by managing portfolio of $100K customers and executing impactful Facebook and social media marketing initiatives.

ADDITIONAL EXPERIENCE:

Logistics Project Manager, England Logistics

Senior Account Executive, Zija International

EDUCATION

Bachelor's DEGREE in Business Management specializing in Marketing & Related Support Business Services Grand Canyon University

Associate's Degree, Business Administration, and Management, General Utah Valley University

CERTIFICATIONS

Project Management Professional (PMP) Google Ad Words Certification (Rest Available on Request) TOOLS & TECHNOLOGIES

Trello, Asana, Notion Productivity Software, Jira, Databases, Adobe Photoshop, HTML, SQL, Server LANGUAGES

English, Japanese, Portuguese

Digital Project

Management

Process

Improvement

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