Public Relations Social Media

Kristie Kederis ad7n9d@r.postjobfree.com

Chicago and Naples 312-***-**** Home and Cell

OBJECTIVE

Seeking SVP or VP Public Relations and Marketing: Driven and highly connected PR executive with over 15 years in Global 500 Businesses, 12 of which at a senior level in public relations, marketing, e-commerce optimization, commercial growth initiatives and sales - seeks an senior PR role in the consumer media or consumer goods space.

PUBLIC RELATIONS AND MARKETING CORE COMPETENCIES

●Public relations strategy and development through to execution and reporting (with ROI)

●Managing A and B level celebrities and their campaigns with consumer brands and consumer entertainment industries (NBC, ABC, CBS, FOX News, WSJ, etc)

●Highly connected PR Executive with a network of Influencers in Consumer Goods, Sports and Entertainment

●Creating multi-lingual PR and social media campains in spanish and english

●Won Multiple PRSA awards in the CPG campaigns category for nutritional supplements

●Award winning PR strategies, published by PR Week Magazine as recent as December 2012

●Award winning consumer marketing and consumer quality strategies and execution, published in NYSE Magazine

●Proven, documented exponential revenue growth directly contributed from PR and marketing campaigns

●Fully integrated PR and marketing campaigns to include social media, digital marketing and traditional PR channels with multiple language content (Spanish, French, Gaelic and English)

●Digital marketing campaign management, media planning and buying with an ROI approach (on-line and traditional)

●Executive Leadership with excellent team building skills, enjoys mentoring

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SELECT PROFESSIONAL EXPERIENCE

DO GOOD P.R. AND MARKETING April 2014- Present

Chief Publicist and VP Marketing

●Key brands represented: Parqex, Office Evolution, Smart Spark, Ruby Room, BIO NewYork, Paradise Coast T.V. Jaqueline Quinn (International Designer out of NYC)

●Built and executed marketing and PR plans for entrepreneurs, franchised organizations and start-ups.

●Developed fully integrated PR, social media and marketing campaigns and tools to help clients achieve rapid growth

●Successfully garnered PR placements for a virtual office client in all new major markets launched

●Acted as CMO for consumer tech start up

FISHMAN PUBLIC RELATIONS July 2013 – April 2104

Vice President Marketing

●Key Brands: Haagen-Dazs, Papa Murphy’s, Costa Vida, Schlotzsky’s Deli, Teriyaki Madness, Snap Fitness, Mainstream Boutique, Cici’s Pizza, PAFI (Professional Athletes Franchise Investors)... and many more

●Managed PR team and client relations for 23 clients across several industries in consumer brands, restaurants, gyms, and home improvement

●Responsible for overall PR and Marketing strategy for clients, integrating them into the clients growth plans

●Over 200 Successful media placements include: GMA live, NBC news, Wall Street Journal, CNN Tech, Crain’s’, Entrepreneur Magazine, Inc., Forbes, CBS, Shape Magazine and many more

Lifes2good Inc., Chicago, IL Dec 2010- June 2013

Vice President Public Relations and Marketing

●Surpassed goals of over 30 MM brand impressions per year in traditional and new media outlets

●National Placements include: Dr. Oz, The View, NBC, NY1, Harper’s Bazaar, Glamour Magazine, Allure, Redbook, Prevention, and more- Matching celebrities and brand to tell powerful stories

●Achieved 157% sales growth from year 1 to year 2 and 130% from year 2 to year 3 by creating, executing and managing impactful consumer PR and marketing campaigns

●Improved contribution margin by more than 5 % in the second year by capitalizing on cost effective PR campaigns that were transitioned into multi-media integrated marketing campaigns.

●Developed and executed digital media campaigns through SEO, Social Media, SEM, Banner Advertising, and PPC

MARKET ONE, Chicago, IL April 2007 – Dec 2010

Vice President Marketing

●Re-designed and executed more cost effective digital marketing strategies for a 23% improvement in ROI and 10% increase in sales for a consumer products client; and a 40% increase in web transaction for a hospitality client

●Developed and executed digital media campaigns through SEO, Social Media, SEM, Banner Advertising, and PPC

●Managed e-Mail marketing department that sent over 15MM sends per year with an open rate of 31% and click thru rate of 27%; including execution of all newsletter campaigns

●Responsibility of day-to-day web operations and on-line metrics

SIRVA RELOCATION, Westmont, IL Feb 2003 – March 2007

A $3.5B global provider of relocation services to Fortune 500 and Global 100 clients, providing full service for relocating executives, including real estate, mortgage and moving services.

Vice President Marketing and Customer Development

Won multiple Chairman & CEO Awards for Leadership and Function of the Year. Contributed to 19% revenue growth, having created a new organization, which was accountable for all B2B marketing activities. Selected accomplishments:

●Launched a new digital CRM tool for 3,500+ clients. Created a lead generation/customer acquisition function & CRM tool – Screening of over 1,000 new prospects per year, with channeled marketing strategies by industry

●Developed a Quick Market Intelligence (QMI) process for acquiring several Global 100 clients, in addition, created client retention campaigns, which added of 50+ new clients, aimed at 10% revenue growth.

●Built a “sell-through” marketing channel by aligning with the big 4 accounting firms, vendors and partners aimed at delivering an incremental $500k in revenue.

GE CAPITAL, GE CORPORATE June 1996 - Feb 2003

Identified as a high potential leader and requested to move through positions of increasing responsibility and visibility aimed at an executive position in Sales and Marketing.

GE Consumer Products, Commercial Growth Leader, Feb 2001- Feb 2003; June 1996-Nov 1998

Proven Sales Growth Achieved! Reporting to GM and COO, and responsible for commercial growth strategies for the largest retail customers. Selected accomplishments include:

●Implemented experimental market testing at Home Depot which led to merchandising improvements achieving same store sales growth of 329% in 10 experimental markets that were then translated company wide.

●Led sales floor improvements initiatives for multiple stores in 10 leading markets, and improved the supplier base through quality scores and vendor management.

●Built quantitative analysis and demographic studies to improve the distribution territories for individual stores.

GE Corporate Audit and Consulting Staff, Nov 1998- Feb 2001

Stamford, CT; London, England. C.A.S.H. Award Winner for Leadership and Impact 2000. Concentration in e-Commerce consulting and business process improvements.

●Commercial Consulting- Developed bi-ligual go-to-market and e-Commerce strategies for 3 GE Capital Businesses, and increasing web sales and conversation rates by 57 % in the consumer businesses

●Business Process Improvement – Six Sigma, order fulfillment projects at GE Plastics Division

●Financial Controllership and Compliance Roles– Audited $30MM reserves; Insider Trading, Compliance audits.

EDUCATION: Indiana University BS/BA Finance and Marketing (3.4)

INTERESTS/ HOBBIES:

Competitive Sailing, Tennis, Golf, International Travel, Head Volleyball Coach, Philanthropy for Peds Oncology, Breast Cancer

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