Graphic Designer
Resume:
Rebecca Magallon
St. Francis, WI, *3235
*************@****************.*** linkedin.com/in/designermagallon
Portfolio: Designermagallon.com
Graphic Designer Art Director with 25+ years of experience in graphic design and marketing, specializing in creating impactful and engaging visual solutions that communicate the essence and value of a brand. High-level skills in trade show management, online marketing, and art direction. Strong project management and organizational skills with the ability to thrive in a fast-paced environment with tight deadlines.
PROFESSIONAL EXPERIENCE
Core Creative Milwaukee, WI Aug 2022 to Jan 2024
Senior Graphic Designer Art Director Manager
Created in-store graphics for a Milwaukee Tool for The Home Depot Stores.
Managed multiple projects simultaneously under hourly/daily deadlines.
Worked within designated brand standards and pushed the limits of those standards.
Provided design and illustration from conception to completion and image retouching/ manipulation.
Reviewed team output to the client and printed for errors/omissions as a final review process.
Created training documents for others to join and help on our team.
Led, trained, mentored, art directed, and routed all work for one direct report and greater team.
Kimmel Cultural Campus (contract) Philadelphia, PA May 2022 to Aug 2022
Creative Services Project Manager
Acted as liaison between Kimmel staff, entertainment companies, designers, and printers.
Maintained documentation, assets, and edits.
Led a team as a project manager, creating a trusting, respectful team in the process.
Delivered all projects on time and budget.
DCI, Subaru of America (Contract) Milwaukee, WI June 2021 to May 2022
Project Manager
Managed Subaru Ambassador loyalty projects by provided project status reports, budget to the leadership team and clients.
Developed business resource documents to ensure on-time project delivery.
Produced cost planning, project estimates, and prepared monthly billing and labor reporting.
Ran ongoing internal program meetings, including weekly status check-ins.
Created process for intake of projects and maintenance.
Resolved issues through negotiation, risk mitigation, and escalation.
Kohl’s Corporate (Covid) Menomonee Falls, WI May 2011 to Sept 2020
Graphic Designer Project Manager Marketing Planning Coordinator
Create final packaging artwork for private label and exclusive licensed merchandise, preserving brand integrity and file accuracy.
Collaborated closely with Product Development and Marketing teams, ensuring cohesive brand image, contributing to a uplift in brand awareness. Responsible for continuity of Kohls and Major brands.
Implemented new project management software Workamajig by developing department-specific how-to manual and training new and current associates; Super SME (Subject-matter expert)
Trained new team members, managed contractors’ workloads.
Developed project timing and project plan for creative, photo studio, production, printing, and procurement teams and managed the execution until graphics arrived In-Store
Partnered with merchants, merchandise presentation, merchant marketing, and national vendors to recommend and develop in-store marketing programs that support business priorities.
Resolved issues through negotiation, risk mitigation, and escalation.
Guided, organized, and problem-solved projects to assist teams in completing tasks.
Initiated new projects by writing accurate and comprehensive details, including communication objectives, messaging hierarchy, desired outputs, and production specifications.
Communicated project scope, strategic creative briefs, and print production specifications to working teams.
Communicated with high-level SVP executives on project status and store set walks.
Cree Lighting (Freelance) Racine, WI Sept 2010 to May 2011
Art Director Graphic Designer
Coordinated marketing events to promote the company on a Ferrari Challenge
Designed all promotional marketing materials for the event.
Created documents and marketing materials.
Schréder Lighting Elk Grove, IL Sept 2009 to Sept 2010
Art Director Graphic Designer Project Manger Event Planner
Responsible for international marketing planning, budget, design, magazine ads, print collateral, email campaigns, social media and website design and maintenance.
Planned and implemented the organization’s presence at the industry’s largest trade show, including brand identity, pre-and post-show event and e-marketing campaigns, booth design and construction, video production, and strategic plan to increase customer traffic.
Conceptualized innovative design, executed, and launched the organization’s first US website and tracked metrics through search engine optimization tactics.
Shortened customer ordering process and strengthened customer loyalty process by more than 50% by designing interactive product specification eliminating the ability to order incompatible products online.
Ruud Lighting Racine, WI Jan 2001 to Aug 2010
Project Coordinator Art Director Graphic Designer
Managed, planned, and designed all marketing for three of the major company brands.
Led Web, e-mail, and print creative on the largest product launch in company history.
Managed catalog layout, photography, production, and coordination of catalogs annually
Developed product-specific style guides, website templates, brochures, case study templates, advertising, and other collateral materials.
Collaborated on strategic planning for creating a niche category of market-specific products, including creating websites, brochures, sales sheets, newsletters, e-marketing, and trade show support.
Created multiple brand identities, logos, collateral material, and videos for annual events, trade shows, sales conferences, 25th anniversary parties, and customer loyalty racing events.
DesignerMagallon St. Francis, WI Jan 1999 to Present
Project Manager Art Director Graphic Designer
Companies: Cree Inc., Biz Times, Packing House, Jordan Financial, Pocket Aces Construction, The Gobbler, Ruud Lighting,
Phillips Lighting
Social Networking, Marketing Planning, Art Direction, Graphic Design
EDUCATION
Collins College Tempe, AZ Bachelor’s degree, Graphic Design Minor: Marketing
KEY SKILLS
Art Direction
Graphic Design
Design Strategy
Campaign Creation
Photo Direction
Branding
Typography
Web Design
Video Editing
Social Media
Visual Concepts
Photoshop
Illustrator
InDesign
Creative Cloud
Premiere Pro
After Effects
Dreamweaver
Project Management
Strategic Planning
Critical thinking
Time Management
Microsoft Office Suite
Workamajig
Smartsheets
Mentoring
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