Real Estate Digital Marketing
Resume:
Natalie Christine Williams
*******.********.***@*****.***
Summary
Personable and results oriented professional with a strong background in residential real estate supporting over $400 million in transactions. Extensive digital marketing and public relations knowledge that has built excellent skills in networking, communications, working under pressure. Seeking a challenging position where I can leverage my passions and experience to drive sales, build and establish brand awareness, and provide exceptional client service. Education
Bachelor of Arts in Public Relations, 2018
University of Oklahoma, Norman
Experience
Briggs Freeman Sotheby’s International Realty, Dallas, Texas Real Estate Agent
February 2021 to present
• Prospect potential clients through outreach and use of software.
• Manage real estate transactions from initial meet to close
• Confer with title companies, lenders and home inspectors to expedite transactions and home buying process
• Conduct market research and analysis to identify target audiences and tailored marketing campaigns, accordingly, leading to a 10% increase in lead generation
• Build strong relationships with clients, providing personalized consultations and assisting in property selection, negotiation, and closing processes
• Collaborate with cross-functional teams, including photographers, graphic designers, and copywriters, to create compelling property listings and marketing materials
• Utilize various digital marketing platforms, such as social media, email marketing, and paid advertising, to expand brand reach and engagement
• Maintain a comprehensive knowledge of the local real estate market, industry trends, and legal regulations Cowgirl Creative, Dallas and Austin, TX
Sales Associate and Content Creator February 2018 to present
• Develop and implemented digital marketing strategies for clients in the real estate sector, increasing website traffic by an average of 20% and improving conversion rates by 15%
• Pursue and generated client leads as well as engaged in follow up activities to gain new client accounts
• Develop content and unique campaigns to drive brand exposure and engagement
• Plan strategic work schedule to maximize time and maintain frequent connections with clients
• Propose creative ideas to engage audience
• Manage social media accounts, including content creation, scheduling, and community engagement, resulting in at least 25% increase in follower base and improved brand visibility
. Monitor social media channels, respond to comments and messages, and engage with the community in a timely and authentic manner.
. Stay up-to-date with social media trends and best practices to ensure effective community management for clients.
• Conduct keyword research and optimized website content to improve organic search rankings and increase website visibility
• Create and manage email marketing campaigns, resulting in a 10% increase in customer retention and repeat business
• Monitor and analyze campaign performance using various analytics tools, providing insights and recommendations for optimization
• Collaborate with clients to understand their business goals and objectives, aligning digital marketing strategies with their specific needs
lululemon, Dallas, Texas
Community Coordinator July 2018 to December 2019
( full time while still working for realtor)
. Develop and implement strategies to engage the lululemon community and promote brand loyalty.
. Foster relationships with customers, influencers, and brand advocates to create a strong sense of community.
. Organize and host community events, workshops, and classes to promote health and wellness.
. Identify and engage with local organizations, fitness studios, and wellness communities to build partnerships and expand the brand's reach and community initiatives.
. Develop and execute social media campaigns to drive engagement, increase followers, and promote brand awareness.
. Stay up-to-date with social media trends and best practices to ensure effective community management.
. Serve as a point of contact for customer inquiries, feedback, and concerns.
. Identify and nurture brand advocates within the lululemon community.
. Develop and implement strategies to encourage user-generated content and positive word-of-mouth marketing.
. Monitor and track brand mentions and sentiment to measure the impact of brand advocacy efforts. Allie Beth Allman, Erin Mathews, Dallas, Texas
Real Estate Assistant and Public Relations Manager January 2018 to July 2019
• Assist in the development and implementation of public relations campaigns for clients in the real estate industry, resulting in increased media coverage and brand awareness
• Draft press releases, media pitches, and other communication materials, ensuring consistent messaging and accurate information
• Implement social media and digital marketing strategy to increase brand exposure
• Conduct media outreach, building relationships with journalists, bloggers, and influencers to secure media placements and features
• Monitor media coverage and prepared reports to evaluate campaign effectiveness and identify areas for improvement
• Develop targeted lists and new business opportunities, accelerating sales process to achieve client goals
• Cultivate strong professional relationships with industry partners and created focused campaigns to drive business development
• Implement social media and digital marketing strategy to increase brand exposure and audience engagement
• Coordinated and managed events, including press conferences, product launches, and community engagement activities
• Assisted in crisis communications, handling media inquiries and managing online reputation. Skills
• Residential real estate sales and negotiations
• Digital marketing strategies and campaigns
• Social media management and engagement
• Content creation and copywriting
• Email marketing and lead generation
• Market research and analysis
• Relationship building and customer service
• Energetic, friendly, outgoing and self-motivated
• Event coordination and management
• Strong communication and interpersonal skills
• Proficient in Microsoft Office Suite and marketing analytics tools References
Priscilla Garcia, Allie Beth Allman Supervisor 214-***-**** ********@*********.*** Eva Deniz, lululemon Supervisor 469-***-**** ******@*********.*** Lezley Nugent, Briggs Freeman Realtor 214-***-**** ********@*************.*** Sylvia Scott, Briggs Freeman Realtor 214-***-**** ******@*************.*** Nate Johnston, Professional Photographer 469-***-****
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