RESUME
David Peterson
Owatonna, MN *****
ad7l4i@r.postjobfree.com
Experience
Client Manager
Impact Sales & Marketing
Managed CPG clients at SuperValu wholesale level
Responsible for new item introductions, sell-in and promotional planning
Brand Manager
Faribault Foods, Inc
2002 to 2018
Responsibility for branded and store brand products and over $36M sales budget in Central U.S. region
Managed sales markets using combination of food broker network and direct headquarter sales
Key customers include SuperValu, Spartan/Nash, Hy-Vee, Schnucks, Fareway, Kehe, Meijer, Sprouts and Associated Wholesale Grocers
Consistently achieved over 100% of sales volume budget
Instrumental in new product development ideas
Business Development Manager
Advantage Solutions
1999 to 2002
Managed $25M wholesale sales volume, responsible for over $700,000 brokerage income
Worked with clients to develop customer specific programs to achieve client sales
objectives and budget goals
Achieved objectives through effective headquarter sales planning, presentations and follow up
Account Executive
Specialty Partners Brokerage
1989 to 1999
Managed over 35% of total company brokerage income
Responsibility for short and long-range objectives, planning and budgets of specialty foods clients represented
Regional Sales Manager
Mrs. Gerry's Kitchen
1985 to 1989
Management responsibility of five state region for both food service and retail
Managed company direct sales force and food brokers
Account Executive
Kuehn, Pearson and Rufer, Co
1981 to 1985
Education
Associate in Arts (AA)
University of Minnesota
Skills Summary
CPG manager with proven history of brand building
Business, marketing and promotional planning
Sales forecasting, budgeting and promotional spending
Fact based selling using National syndicated, internal data and consumer insights
Proficient in use of forecasting/budgeting tools as well as Microsoft Office suite
Excellent presentation/sales and follow up skills - closer
Decision maker