Creative Director Lead

Juan D. Guzman –New Business Creative Director / Brand Strategist

+1-786-***-**** / ************@*****.*** / Online Portfolio / @juanguzman78 5-Time Effie Awards winner. Cannes Advertising Festival winner. Juan has been the creative lead in the implementation of digital and broadcast campaigns for Fortune 500 clients, targeting U.S. 'Total Market (All-inclusive), U.S. Hispanic (Only), and Latin American markets.

He’s got vast experience in Telco (Sprint, Verizon, Cricket wireless, Simple Mobile, Tracphone), Automotive (Jeep/Dodge/Chrysler/RAM, Honda, Acura, Mini Cooper, Toyota), Bank and Insurance (Citi-Financial, Chase, State Farm, Florida Blue), Food & Beverages (McDonald’s, Burger King, Pepsi, Coca-Cola, Sol beer, Miller Lite, Smirnoff, Jack Daniels, Barefoot, Tequila Gran Centenario, Modelo, Corona, Don Q Rum, Reál Sangria), Public Health (AARP, Tobacco Free Florida, Memorial Sloan Kettering Cancer Center, Florida Blue), Content and Streaming (Univision, Televisa, Vix, Netflix), and Household Products (Clorox, Kingsford, Glad). Organizations (CONCACAF) A “Getting-Things-Done” idea-guy with proven abilities over 19 years in creative copywriting, brand building, storytelling, story-doing, and multicultural communication nuances. Juan is also a plot writer and a Miami Ad School instructor. FULL-TIME WORK

CCOM Group - Miami 2023 to present

Creative Director – Bilingual (English and Spanish - written and spoken) Creative Management Role

Juan joined CCOM as a creative director for the South East Toyota account. As a key member of the team, he pitches creative initiatives for known nameplates as Corolla, Camry, RAV4, Highlander, Tacoma, and more. He’s in charge of coming up with compelling concept and stories to be told across different channels. From TV, Radio to Digital and Social.

He’s also assigned to be the creative lead of Don Q Rum and Reál Sangria, liquor brands making their way within the general and multicultural markets. He leads a team of 5 designers to come up with monthly social content and activations ideas. Juan also provides creative support to other accounts and new business pitches. Clients: Toyota, Don Q Rum, Reál Sangria, CONCACAF, FPL, Adrienne Arscht Center WeBelievers - New York & Miami 2021 to present

Creative Director – Bilingual (English and Spanish - written and spoken) Creative Management Role

As a member of the AdAge 2022 Creative Agency of the Year, and Cannes 2022 Independent Agency of the Year, Juan is fully involved in new business creative presentations as well as providing creative direction for brands operating both in the U.S. and Latin America. He’s also very much involved in the strategy and planning of Request For Proposals and proactive work the agency wants to participate in and pitch. His creative vision and style are very much in alignment and in tune with that of the agency as far as always pushing to come up with socially responsible ideas that benefit both the brands, the public, and the environment in a sustainable manner. Juan is a true believer in such types of relationships with all parties involved. He believes that ideas must be not just fresh and original, but also provide a physical and emotional benefit to the people in the long run. Clients: Barefoot wines, Tequila Gran Centenario, Vix content streaming, Burger King, FritoLay, Corona and Modelo beers.

FULL-TIME WORK

- Oklahoma City & Miami 2020 to …2021

liquidfish

Executive Creative Director

Management Role / Leadership member

Implemented a new positioning for the company to go from being just a digital marketing and website design vendor to being a think-tank partner for its current roster of clients. Actively participated in the design, creative direction, and marketing of internal products created for the entertainment industry (QUEVIS), banking/finance (COVE), sports betting

(CHALK), and real estate (USLAND). These start-ups are in the process of becoming their own entities.

Managed a team of UX and UI designers, copywriters, content producers, social media specialists, and developers in the creation of experiential websites and e-commerce apps. Creative lead for immersive custom sites with fully responsive web design done for renowned statesman and current CEO of the Chickasaw Community Bank: T.W. Shannon, and also for the bank itself. Contributed to the branding and design of an e- commerce site for Western Equipment named 24/7parts.com along with many other digital projects and content production for local and national companies like Spinning.com, Fellers, Braum’s, LHL, the WNBA MVP’s A’ja Wilson, Private Jets Inc., EightTwenty, a new socially-responsible solar panel company, Kirkpatrick Bank, Core Group U.S., Kevin Durant’s The Boardroom, and more.

Directed creative ideation, development, and implementation of proactive ideas and projects for existing clients and potential leads as part of the new business process proposed by him.

Clients: Kirkpatrick Bank, Tremont Bank, Chickasaw Community Bank, SNB bank, Private Jets, Braum’s, Core Group, 35Ventures (owned by Kevin Durant), A’ja Wilson, EightTwenty, Western Equipment, Fellers, Simone Manuel, Spinning.com… FULL-TIME WORK

- Miami 2011 to 2020

alma DDB

Executive Creative Director – Bilingual (written and spoken) 3-Time Effie Awards winner (State Farm and Sprint.) Management Role / Leadership member

Directed creative development and implementation of broadcast and digital interactive marketing campaigns for Fortune 500 clients, targeting the U.S. 'Total Market (All-inclusive), U.S. Hispanic, and Latin American markets.

Vast experience in Telco (Sprint, Verizon, Cricket Wireless, Simple Mobile, Tracphone), Automotive (Jeep/Dodge/Chrysler/RAM, Honda, Acura), Insurance (State Farm, Florida Blue), Food & Beverages (McDonald’s, Coca-Cola, Pepsi, Sol beer, Miller Lite, Smirnoff, Jack Daniels), Public Health (AARP, Tobacco Free Florida, Memorial Sloan Kettering Cancer Center) Household Products (Clorox Bleach and Wipes, Kingsford charcoal, Glad) Managed a creative team of 10+ people (Creative directors, art directors, copywriters, translators/proofreaders, Mac artists, digital UX developers and UI designers in the ideation and design of TV and radio spots, web content, web banners, Facebook/Instagram brand pages, digital and gaming interfaces - including mobile, desktop and tablet experiences. The regular workload he oversaw entailed Social and Web Content, Radio, OOH material, TV, Print, direct retail, in-store communication, promotional material, email blasts, street activations, radio live reads, promotions, and branded public events and activations. Created an award-winning interactive campaign for State Farm during its FIFA Gold Cup traditional sponsorship. The campaign included in-site activations at the stadiums, unpaid public mentions, and a full digital activation, which had the Facebook brand page as the interactive hub. It had a tremendous impact as it was socially responsible and driven to help people in need. https://vimeo.com/56435419

Under his creative direction, State Farm Insurance was awarded a U.S. National EFFIE award for its “Get to a Better State” campaign intended for the Hispanic market. Juan participated in the inception and creation of the State Farm Latino Facebook brand page which went from zero fans to 221K fans within a year back in 2011. He also led creatively the “Greatest Hits” campaign that helped Sprint to be awarded as the CMC National Advertiser of the Year. The extension of this campaign was awarded an EFFIE. Juan was also in charge of Sprint’s “Fútbol Mode” campaign for the 2018 FIFA World Cup, which was awarded a U.S. National EFFIE due to its impressive results in sales over a 9-month period.

Juan acted as the creative lead for several client pitches which the agency successfully won between 2011 and the present time. Those wins among awards at international festivals helped the agency to be included in Advertising Age’s Top 10 Agency list (2012 & 2016) and also be named Multicultural Ad Agency of the Year three times (2014, 2015 & 2017.) Clients: Sprint, State Farm, McDonald’s, Clorox, Tobacco Free Florida, AARP, Memorial Sloan Kettering Cancer Center, Florida Blue, Pepsi, ExxonMobil, Ancestry.com, Chrysler… PART-TIME WORK

Miami Ad School

Instructor and Guest Speaker 2007 to 2016 --- 2021… Lectured advertising classes such as Portfolio Class, Ad Concepts, Innovative Use of Media, Interactive Concepts, and Student Competitions. “Teacher in Residence” at different Miami Ad School facilities in the world (New York, Madrid, Punta Cana, and Miami). Invited several times as an “Industry Hero” to provide speeches to the students. Portfolio reviewer. Resumed teaching in June 2021 as a regular guest speaker and instructor, and portfolio consultant. He teaches from Storytelling, copywriting to game concepting and Pop Culture engineering. He currently runs and directs a couple of creative Bootcamps with students from different universities in Latin America.

FULL-TIME WORK

- Detroit & New York 2010 – 2011

Global Hue

Associate Creative Director

Worked for the Jeep, Dodge, and Chrysler accounts - both for the general market and multicultural markets (Hispanic and African-American). Oversaw the strategy and creative development for TV, Online, Radio, Print, and OOH campaigns. Worked alongside Weiden

& Kennedy creatives to launch the successful campaign for the 2012 Jeep Grand Cherokee under the mantra “The things we make, make us.”

Developed in-store promotional material for all Chrysler dealers across the country. To ensure total communication consistency, all this material was directly tied to the creative concept promoted both in broadcast and digital media. Was the creative lead of the successful pitch of the Citi Financial account. Managed a creative team of 6.

Clients: Jeep, Dodge, Chrysler, Verizon, Citi Financial, New York Film Festival. FULL-TIME WORK

- Miami 2006 – 2009

Concept Café Advertising

Creative Director

Fully involved in the strategic planning, creative process, production, and post-production of all the ads created on behalf of American Honda for the Hispanic and General markets. The work included TV, Radio, Print, OOH, Websites, online banners, Direct Response, Mobile, Digital installations at selected events, and In-Store/Dealer branding. The American Honda account, including the Acura brand, was his main responsibility as it relates to creative direction. Juan was also very involved in the wins of account/project pitches for Western Union, Coca-Cola, La Costeña foods, Alpina Foods, and Discovery Channel, among others.

Wrote and directed several TV/Radio spots and web videos for HADD (Hispanic Against Drunk Driving). A non-profit organization founded by the agency owner and Juan. Clients: American Honda (Accord, Civic, CR-V, Odyssey, Civic Si, Fit, Pilot, Ridgeline, and Insight), Coca-Cola, Alpina foods, Discovery Channel, La Costeña foods, Western Union, Middleton Pest Control, and HADD (Hispanics Against Drunk Driving.) FULL-TIME WORK

- Miami 2006

Crispin Porter + Boguski

Copywriter

Did an intensive creative boot camp there. Once it was over, Juan was asked to stay as a writer and join this amazing idea factory at its hottest creative momentum. He came up with ideas, executions, and copy lines for varied campaigns.

Clients: Mini Cooper, Burger King, IKEA, Giro helmets. FULL-TIME WORK

- Chicago. 2005

Copywriter at Leo Burnett / Lápiz

In charge of scripting TV & Radio spots and OOH material. As a writer, he made sure of the consistency of the messaging across the different media. He participated from the creative ideation to the completion of the ads.

Clients: Jack Daniel’s, Beck’s beer, Chase bank, McDonald’s, Coca-Cola. FULL-TIME WORK

- Colombia 2002 – 2003

Copywriter at Ogilvy & Mather

In charge of scripting TV & Radio spots and OOH material. His tasks and duties included coming up with concepts suitable for fully integrated campaigns. Clients: Kraft foods, BDF Beiersdorf, Almacenes Sí, Colombina, DeLima Insurance. EDUCATION

1997-2002

Pontifical Bolivarian University

5-year Bachelor degree in Advertising

Medellín, COLOMBIA

2006

Cannes Lions Academy – Roger Hatchuel diploma.

U.S. Hispanic Representative

Cannes, FRANCE

2004-2006

Miami Ad School

Copywriting program

Miami Beach, USA

2000-2001

The University of Sydney

International Business course – Cambridge English diploma. Sydney, AUSTRALIA

AWARDS

Cannes Lions, Lions Health, One Show, New York Festivals, D&AD, U.S. EFFIES, Local and National, ADDYS, LIA Awards, Clio, USH Awards, Ad Age Hispanic Creative Awards, FIAP,

“El Ojo de Ibero-América”, “El Sol” Festival, Wave Festival, “Best of Show portfolio” at the International Academy of Design and Technology.

SKILLS

• A hybrid and multicultural creative director with extraordinary abilities in creative copywriting, art direction, strategic brand-building, bicultural communication nuances, and story-doing, not just storytelling.

• Sharp strategic thinking based on real cultural insights and data.

• Executive approach. Go-getter – Result-driven.

• Natural intuition to create relevant and instant content in the form of animated GIFS, memes, online videos, social posts, and short films.

• Passionate when presenting creative decks not just to clients but to anyone in general.

• Good eye to capture photos on the spot. See @juanguzman78 on Instagram. Former U.S. Talent Visa holder (O-1 visa). Current U.S. Resident / Former globe backpacker and soccer player

TRAVEL EXPERIENCE

Medellin – Cali – Bogota – Buenos Aires – Auckland – Sydney – Melbourne – Brisbane – Charlotte - New Delhi – Bangkok – Bali – Madrid – Pamplona – Barcelona – Miami – Orlando – Atlanta – Omaha – Des Moines – Houston - New York – Chicago – Los Angeles – Dallas – San Andrés - San Francisco – San Diego – Tampa – Montpellier – Cannes – Nice - Zurich – Monaco

– Pamplona - Monte Carlo – Milan – Florence – Toledo – St. Tropez – Italian Tuscany – Cartagena – Rio de Janeiro – Naples – Bucaramanga – Mexico City – Cancún - New Jersey - Nassau – Detroit – Austin – Baltimore – Tampa – Washington DC – Kansas City – Oslo – Stockholm – Malmo - Copenhagen – Billund – Helsinki – Jacksonville - Tulum – Lisbon – Aix en Provence – Amsterdam – Kyiv – Sofia – Frankfurt – London - Montevideo – Punta del Este – Bimini – Oklahoma City – San José de Costa Rica – Paris – Maldives – Rome - Sint Marteen - Punta Cana - Taxco - Key West…

WORK SAMPLES

Sprint – “The Whistle”

–featuring David Beckham.

https://vimeo.com/172795347

AARP – “Roles Change” campaign

–Nationwide PSA 360º campaign

https://cargocollective.com/juandiegoguzman/AARP-Caregiving-Campaign Netflix -Episode Heist/Leak Corona beer “Tournament”

–CANNES award-winning campaign –CANNES award-winning campaign https://vimeo.com/746387906 http://vimeo.com/746006896 Honda Odyssey – “Imagination" Sprint – Free Data for Students

–Multicultural markets –Multicultural markets

https://vimeo.com/57040098 https://vimeo.com/232042565 State Farm Chrysler Pacifica – “Hero”

–EFFIE award-winning campaign –Multicultural markets http://vimeo.com/69105761 https://vimeo.com/224405846 Tobacco-Free Florida Diet Pepsi “Gracias”

The Facts Now Digital / Social campaign –featuring Sofia Vergara. https://vimeo.com/146354844 https://vimeo.com/81330756 Green Works

Eco-friendly and biodegradable detergent

https://cargocollective.com/juandiegoguzman/Green-Works-Biodegradable-Cleaning-Products ONLINE PORTFOLIO

https://cargocollective.com/juandiegoguzman

CONTACT INFO

************@*****.*** @juanguzman78

www.linkedin.com/in/juandiegoguzman Phone: +1-786-***-****

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