Project Manager Strategic Marketing
Resume:
Scott Slicho
Clackamas, OR 97015
*******@*****.***
Professional Summary
Vision-driven change agent with career-long record of strategic marketing success for leading organizations
Proven talent for aligning business strategy and objectives with established strategic marketing paradigms to achieve maximum operational impacts with minimum resource expenditures. Growth-focused leader with expertise spanning advertising campaigns and go-to-market strategies, brand management, cross-functional team collaboration, budget administration, marketing asset development, and numerous facets of account managerial excellence. Exceptionally dedicated professional with keen interpersonal, communication, and organizational skills for the diverse modern marketplace.
Core Competencies
●Strategic Marketing Calendar Development
●Client Management
●Management
●Creative Asset Development for All Media
●Product Development & Innovation
●E-Commerce Optimization
●Digital Media, such as PPC, SEO, SEM, Web, UX, Email
●Traditional Media, including Radio, TV & Print
Professional Experience
OLIVER Agency/Adidas and Central Garden & Pet, Portland, OR, Oct 2020 – Oct 2023
SENIOR ACCOUNT DIRECTOR/SENIOR PROJECT MANAGER (APR 2022 – OCT 2023)
●Responsible for the account management of eCom asset development (carousel images, enhanced content, SEO-optimized copy) for Central Garden & Pet and their 60+ pet and lawn & garden brands.
●Collaborate with senior clients, brand/product managers and BU leaders to create best-in-class eCom assets that elevate brand through storytelling and design, while increasing conversion on the digital shelf and leading 3rd party seller platforms (Amazon, Walmart, Home Depot, Chewy)
●Partner with clients to develop & optimize process, establish ways of working/SLA’s, identify & track KPI’s and develop SOW’s.
●Manage all projects phases from scoping/estimation, briefing, strategy development, creative concepting, campaign execution and analysis/reporting.
●Build and implement an in-house creative studio from the ground up that required staff planning, interviewing/hiring, team management and senior leadership responsibilities.
●Guide internal team and creative process to ensure all work achieves the creative brief, provides solutions to client’s business needs and delivers expected ROI.
●Actively pursue incremental SOW’s and project work to drive account growth and profitability.
●Support set-up and implementation of new accounts/studios.
ACCOUNT DIRECTOR/SENIOR PROJECT MANAGER (OCT 2020 – APR 2022)
●Responsible for the account management of eCom asset development (display, social, web, app, affiliate), editorial SEO content creation (long-form articles, videos, illustrations/graphics) and technical SEO deliverables (page titles, on-page copy and metadata).
●Responsible for the account management of all technical and editorial SEO content creation efforts for the adidas brand.
●Partner with clients to understand business needs and develop cohesive content marketing plans and the corresponding processes needed to execute best-in-class digital content with a strong focus in elevated video and editorial blog content.
●Implement internal support, tools and resources needed, as well as client support, in the management of digital projects from start to completion.
●Review all project requests, estimates, staffing plans, schedules and allocate team resources accordingly.
●Maintain an accurate and up-to-date record of all projects and their status using workflow management technology.
●Monitor and incorporate feedback from the client and/or the internal team for continuous workflow improvement.
●Identify and troubleshoot bottlenecks in team structure, resource allocation, workflow, information sharing and collaboration with external partners.
●Define and optimize processes to maximize the effectiveness of available internal team resources to deliver optimal results against client’s priorities.
●Maintain clear face-to-face communication with clients and stakeholders at all times and partner with clients and different cross-functional teams.
●Manage budgets, create SOW documents and oversee billing process both internally and externally.
●Create detailed reporting on team’s performance against monthly and quarterly client business objectives and KPI’s.
Liquid Agency, Portland, OR, July, 2019 – April 2020
ACCOUNT DIRECTOR/SENIOR PROJECT MANAGER
●Responsible for effectively managing the $2 million budget for the Ernest Packaging Solutions account.
●Consult and collaborate with client to develop a strategic yearly marketing calendar and budget to successfully drive desired results against pre-defined KPI’s and business goals.
●Lead all Brand Experience (BX), Customer Experience (EX) and Employee Experience (EX) initiatives for the brand by synchronizing efforts of internal cross-functional teams through workflow and timeline management.
●Oversee campaigns from inception to execution, including strategy development, defining media approaches, developing & optimizing creative and analyzing performance for fully integrated campaigns (video, social, print, display, PPC/text, outdoor, broadcast and internal communications).
●Utilize project management systems and best practices to effectively deliver all projects in a timely manner at the highest profit margin possible.
●Develop SOW’s, creative briefs, project timelines, resource allocation plans, project scopes/estimates, change orders and all other necessary documentation to ensure projects are diligently managed through completion.
●Control all client communication by managing weekly status meetings, monthly performance reports, QBR’s, client review/approvals and strategy sessions to build trust and relationships with external stakeholders.
●Proactively track and analyze all projects for financial health while making recommendations for process efficiencies and work with upper management to continually forecast future revenue and profitability.
●Partner with internal and external resources to produce best-in-class creative assets in all mediums with a specific focus on video/digital/social/email content.
Sq1 Advertising/Ansira, Portland, OR, December, 2012 – May, 2019
CREATIVE SERVICES MANAGER, February, 2016 – May, 2019
●Accountable for production of all creative assets for 20+ clients serviced by the agency.
●Partner with account service team and clients to scope projects, provide accurate estimates of hours and hard costs, create detailed timelines, and develop comprehensive creative briefs to ensure timely, on-budget delivery of creative assets.
●Organize workflow priorities for eight creatives in the department and allocate resources to ensure all key dates are met in a timely manner.
●Synchronize timelines on all projects to ascertain key dates are met; this includes project kick-offs, briefing meetings, internal reviews, client reviews and final asset delivery.
●Cultivate new project management processes using Kaizen and Lean Daily Management best practices in order to optimize the departmental effectiveness.
●Manage existing and establish new vendor relationships to help production of final assets.
●Demonstrate expertise in all creative mediums, including point of sale, packaging, display, video, social, email, radio, OOH, website development, and user experience.
●Benefit efforts in association with brand positioning, identity and logo development, brand guidelines, consumer segmentation, customer relationship management, and customer journeys.
ACCOUNT DIRECTOR, December, 2012 – February, 2016
●Spearheaded all conversion optimization efforts for Hi-Tec/Magnum Footwear, Bionic Gloves, Provenance Hotel Group, Wacom, InFocus and Medical Teams International accounts.
●Conceptualized fully-integrated strategic marketing plans based on each client or brand's business objectives.
●Cooperated with clients to establish KPIs that could measure effectiveness of all marketing initiatives, and regularly generated reports using analytical data and market analysis.
●Coordinated internal teams such as Creative, Planning, Digital Media, and Onsite Optimization, to activate fully-integrated marketing campaigns that utilized a platform agnostic approach to drive positive, measurable ROI that achieved business goals.
●Oversaw profitability of accounts, future forecasting, budget reconciliation, and identifying areas for partnership and client growth.
7-Eleven, Inc., Dallas, TX, March, 2011 – February, 2012
MARKETING MANAGER (contract)
●Tasked with managing an $850k budget to support growth of 7-Eleven Fresh Foods categories and the 7-Select brand.
●Conceived marketing initiatives, including Point of Purchase (POP), traditional media elements, digital advertising, social media and vendor-funded promotions to build category sales growth.
●Collaborated with consumer insights, category managers, and financial teams to develop a product innovation pipeline, and to introduce new products utilizing cohesive go-to-market plans.
Lombardi Family Concepts, Dallas, TX, March, 2010 – December, 2010
MARKETING MANAGER
●Pioneered marketing, advertising, branding, public relations, strategic planning and LSM efforts for 10 restaurants.
●Established corporate marketing programs and yearly marketing plans with strategically-placed promotions to build brand awareness, per person averages, and overall sales growth.
●Crafted a social media program to engage existing and potential guests by communicating special events, seasonal promotions, and catering.
Boston’s Restaurant & Sports Bar, Dallas, TX, January, 2008 – March, 2010
NATIONAL FIELD MARKETING MANAGER
●Fulfilled duties in association with management of a $1.3mm budget used to implement all local advertising and LSM efforts for 23 Boston’s restaurants.
●Partnered closely with franchisees to create annual marketing plans to grow sales and guest visits by utilizing a combination of traditional advertising mediums, LSM programs, and point-of-sale materials.
●Governed the local network of local marketing coordinators to increase dine-in and delivery sales, large party bookings, catering, and overall brand awareness in the trade area.
Sq1 Advertising, Dallas, TX, February, 2007 – January, 2008
ACCOUNT EXECUTIVE
●Accomplished the successful management of an $8mm national advertising budget for the 167-unit Lone Star Steakhouse brand.
●Realized a strategic marketing calendar to increase same store sales, guest counts, and per person average using traditional media and LSM techniques.
The Richards Group/Pyro Brand Management, Dallas, TX, November, 2005 – August, 2006
BRAND MANAGER
●Responsible for managing the $5 million budget for Johnny Carino’s Italian Restaurant account.
●Championed creative, media, and account planning teams to create compelling advertising campaigns, including print, radio, TV and social media.
●Composed creative briefs, determined project timelines, managed production schedules, monitored budgets, and conducted analysis to assess effectiveness of advertising.
Sq1 Advertising, Dallas, TX, March, 2005 – November, 2005
ACCOUNT EXECUTIVE
●Directed a $1 million budget for the Butterball Turkey Food Service account.
●Conferred with client on brand positioning, and developed a strategic action plan to launch Butterball Turkey products to the Foodservice industry.
●Devised a yearly marketing calendar to advertise Butterball Turkey to the foodservice industry via trade journal advertising, Point of Sale materials, trade shows, and sales presentation materials.
Chili's Bar & Grill/Brinker International, Dallas, TX, June, 2003 – March, 2005
MARKETING COORDINATOR
●Accountable for coordinating the creation, production, and distribution of all in-store marketing materials for 1,000+ corporate and franchise restaurants; budget estimated at $1.5 million.
●United with culinary/R&D, procurement, consumer insights, and financial teams to develop LTO promotions and yearly marketing initiatives.
T.G.I. Friday's/Carlson Restaurants Worldwide - Dallas, TX, May, 2002 – June, 2003
MARKETING COORDINATOR (Contract)
●Recognized, developed and managed local store marketing programs to build traffic, sales, and brand awareness in each restaurant's trade area.
●Leveraged budgets in correspondence with regional marketing campaigns and promotions, including TV, print, radio, LSM tactics, and event marketing.
Education and Credentials
Bachelor of Business Administration (BBA) in Marketing, 2001
Colorado State University, Ft. Collins, CO
GPA: 3.2
Additional Information
Technical Proficiencies: Microsoft Office Suite, Project Management Software (Base Camp/iMeet/Mavenlink/Project Insight/Asana), Google Docs, Adobe Suite (basic knowledge), Google Ads Paid Search Certified
Interests: Anything outdoors (hiking/camping/hunting/fishing/snow sports/mountain biking/dirt biking/snowmobiling), anything sports-related (playing & following team sports/cycling/studying martial arts/fitness), anything arts-related (literature/film/music/pop culture/design/architecture), all things advertising (traditional & new media/content creation/social media) and everything sacred (my family & friends/our country/history/helping people).
References available upon request
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