Social Media Mid Level

Morgan Drumheller

443-***-**** ******.************@*****.*** https://www.linkedin.com/in/morgan-drumheller/ www.morgandrumheller.com

A person-first copywriter with a knack for words — and an eye on the deadline. Three years of professional experience writing short- and long-form deliverables across industries. EXPERIENCE

Copywriter

Berkeley Life Remote April 2024 — Present

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● Established a brand style guide to ensure consistency across platforms and deliverables.

● Write 10+ email journeys to scale marketing efforts across distinct audiences, including licensed physicians and patients.

● Produced organic social media content that communicated the basics of blood flow and its importance.

● Wrote and revised 10+ hard copy assets, such as one-sheets, brochures, and flyers, to support patient compliance and education.

Copywriter Junior to Mid Level

2U Lanham, MD April 2021 — April 2024

● Wrote long- and short-form deliverables for various online boot camps and 10+ reputable universities, from NYU to Vanderbilt University.

● Launched marketing campaigns for two higher-level online programs: the online EdD in Educational Leadership from Arcadia University and the online MS in Biomedical Sciences from Albany College of Pharmacy and Health Sciences.

● Launched a global integrated marketing campaign for edX, resulting in a 147% total surge in revenue.

● Led meetings with director-level university clients to create a cohesive content strategy for their online programs.

● Trained contractors on best practices and tone for writing effective marketing copy.

● Provided editorial guidance for 5+ internal Creative Marketing Group newsletters.

● Collaborated with the SEO team on creative copy to drive clicks.

● Confirmed compliance with regulatory standards and guidelines prior to publication.

● Created and formatted copy to align with project-specific and brand guidelines; followed creative brief requests.

● Worked across creative teams, from graphic designers to multimedia specialists. EDUCATION

Bachelor of Science in Mass Communications

Towson University Towson, MD Aug 2016 — May 2020

● Concentrations: Public Relations and Advertising

● Minor: English Literature

● Awards: Dean’s List (Fall 2017, 2018, 2019 and Spring 2017, 2018, 2019)

● Internship: MGH PR internship (May 2019 - August 2019) SKILLS

● Social media, email, and webpage writing

● Google and Microsoft suites

● AI writing sites: Chat GPT, Jasper.ai, and Grammarly

● Dashboard sites: Trello, Monday, Jira, and Jira Cloud References available upon request.

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