Social Media Red Bull

Courtney Kane

Social Media marketer with expertise in Beauty & Fashion. Solution-oriented & data-driven performer motivated by teamwork, strategy, and leveraging my creativity to grow brands’ Social Media presence.

Mobile: 732-***-**** Email: *******@*****.***

Skills: Microsoft Office, Instagram, Facebook, TikTok, Pinterest, Threads, Canva, Splice, Sprinklr, Meltwater, CapCut, Curalate, Traakr, Meltwater, Bazaarvoice, Frame.io

Work Experience

Assistant Manager, Content & Community Management

Revlon - New York, NY

January 2021 to Present

•Responsible for all proactive & reactive community management across Revlon’s Social Media platforms

•Manages Revlon's TikTok, Threads & Twitter accounts (copywriting, content planning & posting)

•Works closely with Digital Planner to create monthly content calendars

•Co-leads Social Media planning process, coordinating with external teams to create full funnel campaigns that support product priorities & retailer initiatives

•Led a Brand Ambassador Shoot, including creating the shot list, directing the BA, & editing all content

•Collaborates with team members to strategize & execute Social Media seasonal and new product launch campaigns

•Leads in-house product content creation (creating shot lists, product orders, set staging, video capturing & editing)

•Works closely with PR & Influencer Team to track mailer content & deliverables

•Conceptualizes, creates, & publishes all Instagram Stories

•Manages Instagram & Like2Buy Shopping platforms

•Sources all UGC to be re-shared on Revlon's channels & website galleries (including outreach & approval process)

•Attends all offsite events & photoshoots, leading BTS content creation of our Brand Ambassadors, Influencers & Models

•Conducts community sentiment reports, competitive analyses and analytics reports

•Co-manages Content Creator Program, sourcing creators, briefing, mailing product & reviewing assets

•Manages Budget (including creating contracts, invoicing, and creating Pos)

•Owns relationship with external content creator agency, owning the briefing process, revisions & product orders

•Manages relationship with in-house agency, creating all briefs, tracking deliverables, and providing feedback

•Manages all gifting initiatives

•Concepted & filmed viral TikTok video, which garnered 10M in sales

•Works closely with paid media team and owns process of boosting organic content

•Launched & owns Threads account, which now has over 300K followers

Junior Coordinator, Global Social Media

Michael Kors - New York, NY

July 2017 to March 2020

•Managed the Launch of Michael Kors International Facebook Messenger Chatbot, winning the Shorty Award for Best Messenger Experience

•Launched Michael Kors’ Global Instagram Shopping Catalog

•Sourced & curated all of the UGC that was featured on the Michael Kors website

•Supported the Influencer Manager & VIP team by finding new talent, creating contracts, building relationships, assisting in fittings, gifting & tracking deliverables

Junior Copywriter/Community Manager

VMG Creative - New York, NY

October 2016 to June 2017

•Created monthly Social Media content calendars & published all content across clients’ Social platforms

•Served as community manager for all accounts & generated Social analytics reports

Copywriting Intern

McCann - New York, NY

June 2015 to August 2015

•Collaborated with Associate Creative Director & Senior Copywriter to craft Social Media copy for a variety of clients

•Partnered with other interns to conceptualize a 360 campaign, which won the McCann Intern Project

Education

Skidmore College

September 2012 to May 2016

Bachelor of Arts in English with a Minor in Management & Business

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