Vice President Product Marketing
Resume:
Laurie Patterson Monahan
HEAD OF MARKETING FOR TECHNOLOGY STARTUPS
Vice President of Marketing, KeeleMed.com
B2B, Saliva-Based Drug Tests and SaaS; Quickly penetrated police & employee drug testing verticals. Went from zero customers to $1.3M ARR. Performed research, wrote Messaging, Positioning & Personas. Trained Sales. Created Go-to-Market Strategy, content & omni channels. Did NSC Trade Show in New Orleans & landed 150 large customers. Blasted target personas in Police & Employee Drug Testing Verticals with avg 17% open rate & 4% downloads. Tracked KPIs & OKRs. Optimized Marketing Stack, migrated website to Hubspot CMS. Managed Video Editor & Graphic Artist Sr. Product Marketing Manager-Nice.com $2B ARR
Nice manufactures Unified-Communications-as-a-Service for Enterprise. Managed platform products such as: Voice-as-a Service, Voice Quality Metrics, DataShare based on Snowflake, Multi-Region Storage, Time-to-Live and Legal Hold for call and other channel Data. Wrote Messaging, Positioning, Personas, GTM Strategy, Product Launches, Sales Enablement; Managed DevOne Partner Market & Analyst Relationships such as Gartner
Marketing Consulting for Startups at Bay Area Inbound Clients included:
Fixthub.com SaaS for fixed bonds Raised $67M Series A Actian, SaaS Database: Acquired by HCL
CleverTap, App Retention SW; Acquired by LeanPlum
Director of Marketing
Twin Prime Sped up Apps; 0 to 26 customers, $3.6M ARR, Acquired by Salesforce.com. Veticals: gaming, etailers, & social Alert Enterprise IT & OT Security SW $9M ARR to $23M Verticals: Transportation, Federal, Oil & Gas, Utilities, Food & Bev. Imanami MS Group SW $3.9M to $13M ARR, acquired by Nutwrix Demand Generation Manager, Palo Alto Networks
B2B, Enterprise, Blasted content, RSA Trade Show. IPO Product Manager, Proxim, the Leader in Wireless LANs Defined & Launched 14 products. 6 Awards, Partnering; IPO EXPERIENCE
CONTACT
PROFILE 2023 to present
1996-2001
Addresses
1133 South 1450 West
Mapleton, Utah 84664
Mobile
**************@******.***
Work Samples
Portfolio Laurie Monahan
(bayareainbound.com)
https://www.linkedin.com/in/lauriemonahan/
Blog
https://BayAreaInbound.com/Blog
I specialize in quickly penetrating verticals to
significantly increase revenue for startups,
often on a shoe-string budget. Strong Player
/ Coach with solid experience in Product
Marketing, Demand Generation, Content
Creation, Product Management & Sales. I
lead with a slave-mentality to enable
everyone on the team’s success.
Track record:
Lead Marketer at five startups that were
acquired: Actian, CleverTap, Fixthub,
Imanami, and TwinPrime.
Two IPOs with-long-high-stock-runs at
Proxim & Palo Alto Networks.
Seven marketing awards.
2017-2022
2012-2016
2011
2022
Laurie Patterson Monahan
HEAD OF MARKETING FOR TECHNOLOGY STARTUPS
AWARDS Hubspot Chi Award #7 out of 4,200 Hubspotters, 2012 Proxim Award and Bonus for: “Significant Contributions to Symphony’s Award-Winning ease-of-use software and Product Family” Industry Awards for Symphony included:
• c/net Editor’s Choice
• PC Magazine Best in Class
• PC World Best in Show
EDUCATION California State University, East Bay,
Bachelor of Arts in Mass Communications
School of Mass Communications
UC Santa Cruz, Santa Clara Extension
Certifications in Marketing & Network Engineering
Strategic Marketing of Tech Products, Cal Tech
Hubspot. Pardot, Marketo Certifications
Agile Methodologies and Artificial Intelligence A to Z, 2024, Udemy Github
Git
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