Program Manager Marketing

TERESA L. PEACHEY

San Jose, CA • 408-***-**** • **********@*****.***

PROFESSIONAL SUMMARY

Detail-oriented integrated marketing manager with a strong focus on event management. Experienced in producing and managing virtual and live events, including webinars, workshops, and roundtable discussions. Skilled in driving lead generation, enhancing relationships, and executing marketing campaigns.

WORK EXPERIENCE

Palo Alto Networks (Contract) - Remote 2022 - 2024

Technology Partnerships, Marketing Program Manager

Produced and managed virtual events to drive demand generation, including creating emails, registration pages, and project plans.

Coordinated third-party sponsorships and supporting activities for live events.

Worked with vendors to conceive demand generation programs with partners to drive ROI.

Created and maintained technology partner page on internal site to share packaged programs with regions.

Envision Technology Marketing Group Inc. - Remote 2016 – 2021

Senior Project Manager

Managed multiple marketing projects with various clients, ensuring on-time and on-budget delivery.

Developed project plans and delegated tasks to team members.

Maintained brand integrity and consistent messaging for all clients.

Tracked project performance and provided regular updates to clients.

Adobe Systems Inc. (Contract) - San Jose, CA 2015 –2016

Email Marketing Program Manager

Collaborated with internal and external teams to execute worldwide email programs.

Executed engagement, renewal, and win-back email programs to drive membership retention.

Worked closely with EMEA agencies to ensure localized, tested, and deployed emails.

BMC Software (Contract) - San Jose, CA 2013 – 2014

Corporate Awareness Program Manager

Executed programs and campaigns to reinforce awareness for the BMC brand.

Worked closely with media vendors to manage asset generation, content creation, and placement.

Established and maintained cooperation with multiple departments across the marketing organization.

Oracle Corporation (Contract) - Redwood Shores, CA 2009 – 2013

Marketing Campaigns Manager

Contribute to the creation of quarterly lead generation plans in collaboration with product marketing.

Plan and execute diversified marketing programs, such as webinars, third party lead generation programs, direct mail, and online programs.

Run virtual team conferences to discuss integration of the marketing plan with other marketing departments.

Execute successful marketing lead generation campaigns by coordinating actions with social media, public relations, and other internal teams.

TECHNOLOGY SKILLS

Adobe Experience Manager, Allocadia, Ariba, Asana, Demandbase, Google Suite, Knak, MS Office, On24, Salesforce, Smartsheet, Splash, Workfront, Zoom

EDUCATION

Bachelor of Science: Business Administration

California Polytechnic State University, San Luis Obispo, Calif.

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