Project Manager Quality Control

Makenzie Smith

Portfolio

Results-driven marketing expert with years of experience as a Creative Manager, Project Manager, and Producer. Proven ability to deliver high-quality marketing projects on time and on budget, with a focus on quality control and risk management EXPERIENCE

Creative Manager Rein Communications May 2023-Present

• Developed and executed comprehensive B2B marketing strategies utilizing AI-powered tools to drive targeted campaigns across paid ads, social content, full-funnel marketing, brand visibility, PR, and events, resulting in increased brand awareness and ROI

•Led creative campaigns for global clients (Non-Profits: Dressember, IJM; Franchises: Bubbly Paws, Museum of Illusions) and managed a department, overseeing photography, video content, animation, copywriting, and strategy.

• Conducted market research and analysis to inform innovative marketing strategies, staying ahead of trends and competitors for client success Project Manager Motifmotion Freelance April 2023-Present

• Client-facing project manager responsible for initial client contact and artist management. Spearheaded project kickoffs, briefings, and production schedules for animated video projects, ensuring timely delivery and budget adherence for healthcare clients and Cornell University Executive Producer Freebird Contract August 2022-March 2023

• Senior Producer, CPG Marketing: $2M annual ad spend across Meta, Tik Tok, YouTube, Instagram, and TV Commercial

• Conceptualized and produced high profile ads including: scriptwriting, casting, location scouting, creative direction, filming, and managing post-production

Producer Adliven January 2022-December 2022

•Established and led the User-Generated Content (UGC) department to elevate client UGC ads for TikTok and other in-app platforms

•Collaborated with top clients including Peak Games, Call of Duty, Seriously, CSR 2, Mobilityware, Inkitt, Radish, Honey, and Sprinly to conceptualize and produce high-quality paid video and playable ads for Facebook, Google, TikTok, and In-App networks, producing over 40+ ads, including briefs, storyboards, localizations, and image/banner ads for top clients.

• Led a team of designers, providing art direction and meeting deadlines to deliver high-quality work Production Producer Kast Media February 2021-Febuary 2022

•Produced podcast video shows,, including "Welcome to the OC Bitches!" (On HBO Max), "The Sarah Silverman Podcast", "The Friendship Onion" (100k+ subscribers), "The Twilight Effect", "Howie Mandel Does Stuff", and "Lightning Bugs: Conversations with Ben Folds"

• Developed B2B marketing strategies to increase engagement and attract new viewers, analyzing statistics and trends to improve audience retention. Oversee video editors and audio engineers to ensure high-quality output while meeting project deadlines.

• Premiere Pro, Audition, Media Encoder, Adobe Illustrator, After Effects, Blackmagic Cameras, Riverside, and Rodecaster Pro in studio production; Omny, Spotify, and Youtube analytics

Production Assistant Paramount Pictures, Scream 5 & Lionsgate, This Country August 2020- February 2021

• Support team through production on film, Scream 5, and TV Show, This Country

• Perform acts to assist Directors, Producers, and help filming run smoothly, including administrative dutie Digital Marketing Content Manager Dechoker November 2019 - August 2020

• Oversaw and managed content development and paid ads for Google Ads and Meta, creating organic and paid campaigns. Managed creative team to produce high-quality UGC ads. Published content to social media and website, writing blog articles and optimizing for SEO EDUCATION

University of North Carolina Wilmington Bachelor’s of Arts Degree: Film Studies August 2015-May 2019

Advanced Courses: Producing and Editing

Minor in Spanish

Consistently made Dean’s List