Social Media Digital Marketing

SHELBY CRAFT

Myrtle Beach, SC ***** • 843-***-**** • ***********@*****.***

CREATIVE DIGITAL MARKETING / SEO / WEB DEVELOPMENT

eCommerce President • OpenAI • Digital Sales Consultant • PPC & SEO Specialist • Senior Web Developer / WordPress (Divi & Elementor), Shopify • Project based ADA complianceClient Consulting • Website Administration • Email Marketing • Digital Marketing • Company Searchability Optimization • SEMRush • Controlled Projects Social Media Campaigns • Video Production & Editing • Marketing Collateral / Graphic Design

WORK EXPERIENCE

IEEE FOUNDATION - Piscataway, NJ 10/22 - 01/23

Digital Content Manager / Web Developer (Limited contract / 4 months)

●Migrated content to new WordPress website.

●Added images, metadata, and optimized for web.

●Checked for any errors in website and corrected as needed.

●Implemented SEO best practices throughout website.

●Project management.

POPPIE ENTERPRISES - Northglenn, CO 10/21 - 7/22

Digital Marketing Manager / Web Developer

●Managed all digital advertising and social media for company: YouTube, LinkedIn, Facebook & Instagram.

●Coordinated project management and execution.

●Analyzed data and made improvements based on data.

●Managed all aspects of SEO, Google Analytics and Bing.

●Developed websites using WordPress and Shopify with integrated graphic design, marketing, social media marketing, email marketing, and pay-per-click strategies.

●Edited video and compressed for web and YouTube. Implemented video SEO.

WATERSCAPE TECH, LLC - Myrtle Beach, SC (Part Time) 2007 – March 2024

Digital Marketing Manager / Web Developer

●Increased client profits by 30% through developed marketing campaigns.

●Coordinated project management and execution.

●Supported customer digital and technical products.

●Developed websites using WordPress (Divi, Elementor) and Shopify with integrated graphic design, marketing, social media, SEO, email marketing, and pay-per-click strategies. Project based ADA compliance.

●Organized content management as well as video production and editing workflows.

HERITAGE66 CO. - Nashville, TN 10/14 - 12/15

President of eCommerce / Web Developer

●Coordinated social media campaigns.

●Designed graphics for apparel and marketing collateral.

●Administered the eCommerce and company website.

●Edited videos for the main company and Taylor Swift.

Prior Experiences: Pantheon Productions, Asst. Editor; Walt Disney, Finance & Production. Technologies: OpenAI, Search Engine Optimization, Web Design, WordPress, Shopify, SEMRush, Adobe Suite, GSuite, Google Webmaster, Google Analytics, User Interface (UI).

Education:

Taft High school - Woodland Hills, CA

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