IMAD ZAFAR
+974-****-**** +974-****-**** *********@*****.*** R-14B, 1st Floor, Ezdan-8 Al Mashaf Wukair, Building #206, Street#200,Zone-91 Core Competencies
Experienced Technical Coordinator with over 8 years of expertise in technical support, project coordination, and system management. Adept at ensuring seamless production and project operations through effective monitoring, task allocation, and troubleshooting. Skilled in UI/UX design, software testing, and customer service, with a proven track record of maintaining high standards and meeting tight deadlines. To view online portfolio click >> behance.net/immad Key Skills:
Marketing strategy development, Campaign design and execution, Content creation and management, Social media management, Budget management, Analytics and reporting, Project management, Communication and collaboration, Digital Marketing Specialist in Google PPC, Google Advert, Google AdWords/SEO/AdSense, Facebook & Instagram Ads, LinkedIn Adverts, Google Analytics, Mailchimp Expert, Artificial Intelligence Marketing Expert
Education
Masters of Business Administration (MBA)
“Major-Marketing”, SZABIST
Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology Year 2012
Bachelor’s of Computer Science
Department of Computer Science,
University of Karachi Year 2003
Certification courses:
Advertising and Marketing Courses from IBA [2004]
Google Analytics Certification
Professional Experience
Key Responsibilities:
Monitored and tracked task progress, ensuring alignment with project timelines and company standards.
Coordinated with various departments to ensure project deadlines and budgets were met.
Handled customer service issues, scheduled appointments, answered product and service questions, and resolved concerns.
Trained new employees and reviewed their work to ensure task accuracy.
Supported vendors to ensure the availability of necessary materials.
Served as the primary point of contact for all technical inquiries, requests, and issues.
Logged, tracked, and documented customer interactions in the company’s ticketing system.
Assisted customers with troubleshooting hardware, software, and networking issues.
Configured and tested computer systems and peripherals according to customer specifications.
Performed regular maintenance and updates on systems and software.
Generated and maintained detailed records of technical support metrics, project plans, task assignments, and progress updates.
Successfully managed multiple projects simultaneously, ensuring timely delivery and high quality.
Implemented agile development methodologies to improve project efficiency.
Introduced new web development technologies and database management systems, enhancing overall project outcomes. Skills
Agile Development Methodologies
Web Development (HTML, CSS, JavaScript)
Database Management Systems
Software Testing Methodologies and Tools
UI/UX Principles and Best Practices
System Administration and Maintenance
Task Allocation and Team Coordination
Documentation and Report Generation
Risk Management
● Google PPC
● SEO / Search Engine Optimization
● Google AdWords / Google AdSense
● Google Analytics
● Google Console
Optimizing Google Maps / Optimizing Geo Fencing / Geo Location
● Venture Branding & Brand Identity
● Venture Marketing & Advertising Material
● Mailchimp / Facebook Ad Manager & Instagram / LinkedIn Adverts
● Content Development using Artificial Intelligence (AI) (ChatGPT, DELLE, Mid Journey) Skills: Artificial Intelligence (AI) · LinkedIn Marketing · LinkedIn Advertising · WhatsApp Marketing · Pay Per Click (PPC) · Facebook Ads MailChimp · Digital Marketing · Email Marketing
Technical Coordinator
Mohammad Ali Jinnah University (Part of Punjab Group - PG) [Since October 2017 – Present] Visiting Faculty Member Digital Marketing Course Institute of Business Administration (IBA) [Present] Digital Marketing Course
● Google PPC
● SEO / Search Engine Optimization
● Google AdWords / Google AdSense
● Google Analytics
● Google Console
● Optimizing Google Maps / Optimizing Geo Fencing / Geo Location
● Venture Branding & Brand Identity
● Venture Marketing & Advertising Material
● Mailchimp / Facebook Ad Manager & Instagram / LinkedIn Adverts IBA CED Technology Ventures Program (ITVP)
IBA Women Tech Entrepreneurship Program (WTEP)
The Art & Science of Design
● Philosophy of Design
● Basic coaching for launching a startup business venture
● Art of Visual Effects Using Photoshop
● Art of Design Using Adobe Illustrator
● Wire Framing & Paper Prototyping of Mobile Apps Designs
● Digital Prototyping of Mobile Apps Designs
● Venture Branding &Brand Identity
● Venture Marketing & Advertising Material
● UI/UX & Mobile Responsive Sites
Key Skills:
Digital Marketing Specialist in Google PPC, Google Advert, Google SEO/AdSense, Facebook & Instagram Ads, LinkedIn Adverts, Google Analytics, Mailchimp Expert
Key Responsibilities:
Developed and executed social media campaigns across Facebook, Twitter, Instagram, and YouTube.
Maintained consistent brand positioning and tone of voice across all social platforms.
Collaborated with cross-functional teams to maximize the impact of social media efforts.
Found new and exciting ways to engage customers via social media channels to drive awareness, conversation, and affinity for the organization's brands and their content.
Analyzed and reported social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
Liaised closely with content partners and media agencies to plan and execute campaigns.
Responsive UI/UX Web Designs (Also know the CMS Based Design Constraints)
Formation & Managing startup by creative departments such as creative, client servicing, Marketing & Business Development
WordPress Platform using Visual Composer
Mobile App Designing & Hybrid Mobile Responsive Designs
Logo, Stationary, Brand Identity Designing & Packaging (Command on all sorts of Print Media’s)
Overseeing all creative products developed within the scope of Account
Heading various Visualizers, Copywriters & Computer Operator teams
Business Development & Creative Management
Accomplishments:
Successfully developed and executed a social media campaign that increased brand awareness by 20%. Negotiated a media contract that resulted in a cost savings of 15%. Local & Multinational Accounts:
Shaikhani Institute of Business Administration (IBA) Invent Media Memon Real Estate & Developers
Visiting Faculty Member Digital Marketing Course Extreme Commerce Magna Carta College (ECMCC) [September 2022 to December 2022] Visiting Faculty Member
Institute of Business Administration (IBA) [October 2016 – April 2017] Co-Founder & ECD
INDesigns [Since July 2016 – Present]
Key Responsibilities:
Brand Concept for ATL / BTL
Key Responsibilities:
Responsive UI/UX Web Designs (Also know the CMS Based Design Constraints)
Mobile App Designing & Hybrid Mobile Responsive Designs
Logo, Stationary, Brand Identity Designing & Packaging (Command on all sorts of Print Media’s)
Overseeing all creative products developed within the scope of Account
Heading various Visualizers, Copywriters& Computer Operator teams
Innovative traditional and Digital Branding Ideas Local & Multinational Accounts:
Singh Homes Australia Safari Automobiles
24Hours.pk Tyres R US Australia
Key Responsibilities:
Brand Concept for ATL / BTL
Concept writing & Script writing
Art Direction
Overseeing all creative products developed within the scope of Account
Heading various Visualizers, Copywriters&Computer Operator teams Local & Multinational Accounts:
PAK Suzuki Pvt Ltd KCCI
Institute of Business Administration (IBA) Cathay Pacific
Overseeing all creative products developed within the scope of Account
Writing creative strategy and campaign concepts for key clients
Creative presentations to clients
Concept writing & Script writing
Designed Brand Activation Campaign
Team Building & Management
Innovative traditional and Digital BrandingIdeas Local & Multinational Accounts:
Mercedes Benz (Gargash Enterprise) 2XL Furniture & Home Decor Abu Dhabi Authority for Culture & Heritage Abu Dhabi Fund for Development Al Hilal Takaful Environment Agency – Abu Dhabi (EAD) EMAL Emirates Aluminum Finance House
Security & Commodities Authority (SCA) Nail Couture SPA Key Responsibilities:
Full fledge 360-degree integrated Ad Campaign
Overseeing all creative products developed within the scope of Account
Heading various Visualizers, Copywriters & Computer Operator teams
Writing creative strategy and campaign concepts for key clients
Creative presentations to clients
Exposure of designing full fledge Interactive Campaign
Hiring and developing creative talents
Brand Concept for ATL / BTL
Local & Multinational Accounts:
Reckitt Benckiser Pakistan Limited Toyota Indus Motors Company Pvt Senior Creative Manager
Manhattan International Limited (TBWA Worldwide& Euro RSCG Worldwide) [June 2004 – January 2009] Creative Head
SoftKodes Pty Ltd [August 2014 – February 2016]
Senior Creative Manager
Orient McCann [November 2012 – December 2013]
Associate Creative Director (ACD)
INK Advertising – Abu Dhabi, UAE [November 2009 – October 2012] Creative & Concept Director (CCD)
BuyDoBuy Advertising – Dubai, UAE [February 2009 – October 2009] National Bank Pakistan (NBP) Standard Charted Bank (SCB) Pakistan State Oil (PSO) National Investment Trust (NIT) State Life Pakistan Dow Agro Sciences
IFFCO Pakistan Prívate Limited Hino Pak Motor Company Limited Sanofi Aventis Pharmaceutical Paktel GSM [Cellular Communication Network] Motorola Pakistan Prívate Limited Engro Asahi Polymer & Chemical Ltd Knowledge Base
Platforms:
Windows & Mac O/s
Technologies:
Adobe Photoshop CS6 MAC
Adobe Illustrator CS6 MAC
3D Studio Max (Intermediate)
Adobe Flash CS6 MAC
N-Technical Education
Intermediate:
Govt. DJ Science College
Year 1999 (Karachi)
Matriculation:
Career Foundation School
Year 1997 (Karachi)