Business Development Product

Profile Summary

Core Competencies

Strategic Sales Professional with an extensive experience of over 2 decades in Profit Centre Operations, Sales & Post-Sales, Marketing Management, Business Development, Channel Sales/Management, Revenue Enhancement, Product Branding & Promotions, Product Development & Planning across multiple sectors including Building Material Sector – TMT Bars Steel Roofing Sheets, Cement Roofing Sheets, Structural Pipes, Cement, Float and Sheet Glass, & FMCG Sector .

Expertise in developing strong market knowledge of existing and potential clients, mastering business growth opportunities aligned to company’s strategic plans .

Insightful knowledge in Category Management, Product Life Cycle Management, Demand Planning, Depth & Width of Distribution, Business Analytics- Market & Competitor Analysis and Market Categorization & Product Positioning .

Enterprising Leader with capabilities of administering the entire spectrum of

Sales & Marketing and Business Development; exploring potential business avenues & managing operations for achieving the business target,

Strategic implementer with skills in formulating strategies aimed at driving business growth for top & bottom line; expertise in Customer Relationship Management, Planning & Distribution Expansion .

Combining strong after-sales, customer service & communications expertise to promptly establish efficiency, resolve problems, and optimize productivity .

Subject Matter Expert of managing business operations encompassing relationship management, administration, market analysis, development of new markets and market segments,

Expertise in development & implementation of promotion plans and managing communication for products including all above the line and below the line activities .

Showcased excellence in creating new partners and harvesting untapped business opportunities; recognized for identifying and networking with financially strong channel partners, resulting in deeper market penetration & improved market share,

Experienced in all aspects of product management (customer segmentation, positioning, pricing, brand management & sales); expertise in providing extensive support with focus on market promotion & client relationship management to face to face counter-competition,

Contributed towards the engagement of stakeholders including vendors, marketing teams and channel partners to ensure that common goals were achieved,

Strategic Sales & Marketing

Business Development & Growth

Channel/Dealer Management

Product Branding & Promotion

P&L Management

Revenue Generation & Expansion

Client Acquisition & Retention

Post-Sales Operations

Competitor/Market Analysis

New Product Planning & Development

Cross-Functional Coordination

Notable Accomplishments Across The Career

Led the nation wide channel strategy, translated product and business strategies into executable channel plans and drove implementation in the region with a team of more than 50 members,

Worked closely with top-tier channel partners on custom marketing programs that resulted in revenue enhancement,

Negotiated key distribution agreements with major markets along with independent distributors worldwide,

Steered efforts in increasing the views, conversion, fulfilment and doubled the category sales and margin revenue,

Mongia Steel Ltd, ( From 01st Dec 23 – 31st May 24 ) – Posted at Guwahati as ZONAL SALES HEAD

Responsible for Planning & Budgeting Sales TGT on Monthly & Yearly basis for TMT & Steel Products,

Business Development & Expansion of Channel Network,

Covering Entire North Eastern States & North Bengal,

Looking after Retail & Institutional sales,

Jumbo Roofing & Tiles Industries, Guwahati – ( From 01st Nov 22 to 30th Nov 23 ) - Posted at Guwahati

RNB Cements( P ) Ltd – MAGIC CEMENT Total Reporting Staff – 35+

Responsible for Generating Revenues, Budgeted Profits & Business Development for Roofing AC Sheets / Ceiling Boards / Fibre Cement Boards / Designer Boards, working on Projection of 15000 MT pm,

Covering Entire North East States, Bengal, Bihar, Jharkhand,

Responsible for Recruitment, Administration, Sales Accounting,Tracking Team Sales Reporting through TrackOlap App, MIS, Branding, Conducting Sales Promotional activities like Carpenter’s Meet & Sub Dealers Meet through sales team by proper Training & Guidelines in current available resources,

Looking after Sales of cement of Magic Cement in state of Meghalya & Kamrup, successfully achieved 4000 MT pm with network of 15 No’s dealers .

Shyam Steel Manufacturing Ltd : as General Manager – Marketing Retail, H.O. Kolkata

( From 1st July 2021 to 31th October 2022 )

Responsible for Primary & Secondary sale of Entire North East markets, generating sale of 4000 MT pm,

Positioned as State In Charge (SIC ) over NE Team ( 65+ persons in field ) & HO ( 8+ persons at Kolkata )

Responsible for small contractor & small projects upto 300 MT pa,

Lead HO Team & North East Team to achieve assigned monthly Targets,

Successfully identifying & mapped New Markets, Developed Distribution Network & expanded market of Distributors from 5 no’s to 12 no’s, Active dealers / sub-dealers from 230 no’s to more than 400 no’s,

Lead the team to conduct Engineers Meet 10, Mason Meets 50, Dealers Meet 12 during my tenure,

Part of Achiever Team for developing Tripura Market from 100 MT to 700 MT pm by appointing Three ( 3 ) Distributors,

Assam Roadlines Agency ( A unit of Mukund Group ) : as Manager - Project, HQ Guwahati

( From 16th February to 30st June 2021 - 4 Months )

Headed the RLDA Project ( Railway Land Development Authority ),

with Map Heights Pvt Ltd. ( A subsidy of Mukund Infrastructure Pvt. Ltd . ) including all civil work, liasoning with DGM (RDLA ),

New Delhi and Nodal officer – Railways, Guwahati,

Looked after entire market sale and project sales ( IOCL, ONGC, GAIL, Jal Jeevan, PWD etc. ) of HDPE Pipes of Mukund Poly Products .

Self Employed : as Marketing & Business Development Consultant

( From 01st January 20 – 31st January 21 - 13 Months )

Clients Profile –

FMCG Products Distribution

Cement Manufacturing Unit ( PPC Cement ) / TMT

Consultancy Job Profile -

Guided Client for expansion of market share, distribution network development .

Handled Advertisement Campaign & Promotional Activities for the client .

Guided and helping in grabbing Institutional & Project sales .

Managed Manpower management,

Developed & Implemenation of Management Information System ( MIS ) for the client,

Multifunctional Activities,

Helping in Administrative activities .

Meeting customers & promoting brand on behalf of the client .

Assam Roofing Ltd., Guwahati : ( From July 2002 to December 2019 – 17 Years approx )

Achieved 100000 MT in AC ( Cement Roofing Sheets ) division & 60000 MT in GC ( Steel Roofing Sheets ) division,

Effectively negotiated regarding government orders of more than INR 100 Crores in last 17 years,

Successfully identifying & mapped new markets, developed distribution network & expanded market of dealers/ sub-dealers from 20 no’s to more than 80 no’s in AC Division,

Handled a developed distribution network of more than 600 Dealers / sub dealers by catering through 7 ( Seven ) main Business Associates of Guwahati in GC Division,

Spearheaded the introduction of monthly, quarterly & yearly VTS (Volume Target Scheme) for dealers & sales team for achieving projected targets

Growth Path:

Jul’ 02 to Mar’ 05 : Marketing Manager

Apr’ 05 to Mar’ 07 : Senior Manager / AGM – Sales

Apr’ 07 to Mar’ 12 : Dy General Manager (Sales & Marketing)

Apr’ 12 to Dec’ 19 : General Manager (Sales & Marketing)

Triveni Glass Ltd., Kolkata : ( From July 2000 to June 2002 )

Worked as Regional Manager – East, HQ Kolkata

Looking after Sales Of Float Glass, Sheet Glass, Reflective Glass, Mirror Glass

Successfully accelerated the market share by 25% for the Eastern Region

Area Covered – North East / Bengal / Bihar / Jharkhand / Orissa

WIMCO LTD ) Match Division ), Posted at Delhi / Agra / Guwahati ( August 1994 to June 2000 )

Responsible for Meeting Sales Targets & Collections for the assigned area with assigned team

Single-headedly managed & administered the launch of new products in Western UP, Eastern India ( Guwahati & Shillong )

Growth Path -

Aug’ 94 to Jan’ 96 : Management Trainee (Sales & Marketing), HQ New Delhi

Feb’ 96 to Mar’ 97 : Dy Area Sales Manager, HQ New Delhi

Apr’ 97 to Mar’ 99 : Area Sales Manager, Western UP - HQ Agra

Apr’99 to June’00 : Sr. Sales Manager, North East – HQ Guwahati

Key Profile Areas

Developing the strategy & plans for organization’s business operations; conceptualizing & developing new business strategies leading to an increase in turnover & profitability of the organization,

Working in a performance-driven culture for ensuring liability and personal ownership, leading and motivating all team members to achieve the goals profitably,

Leading complete channel sales operations including projection of annual sales, tracking of sales performance and interaction with other areas of the company to ensure that business orders are executed properly and profitably

Defining product/channel marketing strategy, including development of channel marketing activities in accordance with overall business goals and objectives,

Maintaining relationships with key decision makers in target organizations for business development; setting-out quality standards for various operational areas and ensuring a high-quality customer experience while adhering to SLAs ( service Level agreement ),

Heading the profit centric operations along with managing strategic relationships, market analysis & expansion, and competency development,

Contributing in key account management including customer segmentation, product positioning & sales cycle management; offering extensive support with key focus on customer retention/satisfaction,

Guiding, mentoring & monitoring the performance of team members for ensuring efficiency in process operations and meeting of individual & group targets; training channel partner staff, developing channel-wide demand generation programs and tracking results,

Ramping up operational efficiency with cross-functional skills and ensuring on-time deliverables within preset cost parameters while adhering to respective procedures / norms,

Leading end-to-end sales operations including projection of annual sales, tracking of sales performance and interaction with other areas of the company to ensure that business orders are executed properly and profitably,

Tracking competition & real estate market movement; evolving marketing & sales strategies in-line with the current market scenarios; driving new initiatives for the region,

Executing plans to reach out unexplored market segments & customer groups for business expansion

Driving the overall long and short-term channel marketing strategies and initiatives; working closely with dealers/channel partners for developing agreed business development plans

Organizing promotional campaigns/presentations for new product development; facilitating brand enhancement through various mediums,

Interacting with key influencers among clients for ascertaining requirements, making presentations and delivering need-based product solutions; liaising with the Production Operations & Quality Control Department to convey them the requirements and the feedback mapped,

Ensuring the feedback of the customers regarding the products are considered and suitable improvements are incorporated in the production of new products, while adhering to the industry norms & standards

Undertaking Above-the-Line (ATL) and Below-the-Line (BTL) promotional activities and maintaining healthy business relations with business associates,

Education

MBA (Marketing) from Bundelkhand University in 1994

B.Com. from DAV College, Chandigarh in 1991

Academic Research

Feasibility of launching premium range of suiting fabrics in North India, 1994 in Grasim Industries

Feasibility of launching herbal cosmetics in Delhi, 1993 in Dabur India

Personal Details

Date of Birth: 14thNovember 1971

Language Known: English, Hindi, Marwari, Assamese,

Permanent Address: R-10/ 47, Raj Nagar, Ghaziabad – 201002 ( U.P. )

Mailing Address : 4E, Aashi Grande, Kahilipara Road, Ganeshguri, Guwahati -781006 ( Assam )

Current Location : Guwahati ( Assam ),

Prashant Goel

PRASHANT GOEL

“ Proficiency in formulating, developing and implementing annual business plans & strategies to ensure attainment of revenue goals and profitable sell-through ”

Extensive experience in end-to-end Profit Centre Operations, Sales & Marketing Management, targeting top-level assignments, preferably in Building Material industry

Preferred Location : Anywhere in India ( Ready to Relocate )

**************@*****.**.** +91-943*******

Contact this candidate