Marketing Intern Admin Assistant

BRYAN GARZA

************@*****.*** • 972-***-**** • www.linkedin.com/in/bryangarza24

EDUCATION

The University of Texas at Austin Bachelor of Science, Advertising May 2024 Minor: Business

Overall GPA: 3.59

RELEVANT EXPERIENCE

PeoplesRX- Marketing Intern; Austin, Texas January 2024 - May 2024

• Spearheaded the creation of Excel sheets essential for facilitating seamless communication with pharmaceutical partners across Austin

• Collaborated with external advertising department, leveraged tools such as Google Trends and other industry sources to optimize PeoplesRX website for enhanced audience engagement and effectiveness

• Planned and executed a high-impact brand activation to amplify the brand’s visibility and foster community engagement within the brands footprint

Pharmacy Education Program- Video Editor and Admin Assistant; Austin, Texas August 2022 - January 2023

• Operated cameras to record and take photos/videos at events, run video and photo editing software to edit and design digital media, including educational projects, videos, and flyers for local community and nationwide distribution

• Scheduled and attended meetings, collaborated with administrators and pharmacists to obtain information of new marketing plans

• Generated monthly Excel reports and used data analytics to analyze and quantify KPIs such as participant engagement, video sales, profitability, revenue, distribution reach, and other marketing goals ACADEMIC PROJECTS

Strategy Team Capstone (Livestrong)- University of Texas at Austin: Stan Richards’s School of Advertising August 2023 - December 2023

• Conducted comprehensive research to develop a strategic advertising recommendation and collaborated with Paid Media, Earned Media, Social, and Creative Teams to ensure the project maintained timelines

• Applied a combination of primary and secondary research methods; conducted a survey of 140+ students and collected and organized information from multiple archives and utilized qualitative and quantitative analysis to develop insight into the target audience

• Coordinated and attended weekly meetings with team members, department heads, and clients to effectively communicate and apply advertising research findings to the business goals BrellaBuddy Chief Marketing Officer- University of Texas at Austin: Stan Richards’s School of Advertising January 2023 - May 2023

• Designed, constructed, and launched a market-ready product and calculated a comprehensive five-year strategy to establish widespread awareness and market penetration

• Executed thorough secondary research to assess the company, analyze competitors, and formulate a strategic market-entry plan

• Crafted a 3-year marketing plan as a roadmap to success and contributed to the development of a profitable company LEADERSHIP EXPERIENCE AND ACTIVITIES

Texas Advertising Group (TAG) January 2022 - May 2024 Diversity in Advertising and PR January 2022 – May 2024 Best Buddies January 2022 – May 2024

Delta Sigma Phi January 2022 – October 2023

• Facilitated multiple events a semester to raise over $2,000 for the Austin Humane Society

• Consulted with members to evaluate the current needs of the organization to create ways to ensure these needs were met HONORS

• The University of Texas at Austin Moody College of Communications Dean’s List Spring 2022

• The University of Texas at Tyler President’s Honor Roll Fall 2020 - Spring 2021 ADDITIONAL INFORMATION

Skills: Communication, Strategy, Interpersonal, Creative, Collaboration, Digitally Fluent, Problem Solving Computer Skills: Canva, MS Excel, Word, PowerPoint, Google Suites, Digital Listening Tools, Statista, Brandwatch, Mintel, Adobe Apps Interests: Golf, Advertising, College and Professional Sports, Fishing, Video Games, Exercise, Movies, Rescue Dogs Work Eligibility: Eligible to work in the U.S. with no restrictions.

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