Social Media Digital Content
Resume:
Jenna Lauttenbach Charleston, SC *****
***********@*****.***
EXPERIENCE
Liam John USA, Mount Pleasant — Director of Marketing April 2023 - Present
● Strategically managed and grew multiple social media platforms, including Instagram, Facebook, and LinkedIn, resulting in increased brand awareness and engagement.
● Successfully represented and collaborated with renowned brand vendors such as Johnnie-O and other premium brands, enhancing product visibility and driving sales through strategic partnerships and effective marketing campaigns.
● Developed and executed comprehensive marketing strategies encompassing graphic design, email newsletters, blog posts, social media content, and advertising campaigns.
● Enhanced community engagement through targeted initiatives and effective communication with clients through email and social media.
● Drove lead generation and customer acquisition by creating compelling content and optimizing for SEO.
● Designed, developed, and launched brand e-commerce website.
● Created and maintained detailed sales calendars to plan and execute marketing campaigns aligned with business goals.
● Curated all content for social platforms, including videography and product photography, ensuring high-quality and engaging visuals.
● Attended, planned, and managed trade shows.
Granger Owings, Columbia— NIL Director Head, Social Media Manager, Assistant Buyer
January 2022 - April 2023
● Established and led the NIL department, working closely with high profile athletes from University of South Florida, Clemson University, and University of South Carolina football programs.
● Developed and executed NIL partnerships and campaigns.
● Managed all social media platforms, created compelling content, and increased engagement and followers.
● Supported purchasing decisions, conducted market research, and maintained relationships with vendors to ensure optimal product selection.
● Achieved and exceeded sales targets through exceptional customer service and effective sales techniques.
● Provided outstanding service to customers, resolving issues STRENGTHS
Social Media Strategy
Content Creation
Influencer Partnerships
Analytics & Reporting
Brand Management
Marketing Campaigns
Customer Engagement
Event Coordination
CERTIFICATIONS
Stukent Marketing Certificate
Make data-driven decisions,
adjust marketing mix,
communicate with
distributors, allocate ad spend
and marketing budget, and
manage brands for revenue
and profit.
Keyhole Social Listening and
Analytics
Advanced skills in Social
Media Listening, having
passed multiple assessments
and in-depth assignments
that assessed my expertise in
social Media analytics.
promptly and maintaining high satisfaction levels. NextJen Social Solutions LLC — Founder & CEO
June 2024 - Present
● Founded a social media marketing company focused on providing strategic social media solutions for businesses.
● Develop and execute customized social media plans to drive engagement and growth for clients.
● Manage content creation, scheduling, and analytics for multiple clients, ensuring consistent brand voice and messaging. Independent Contractor — Social Media Influencer
August 2021 - Present
● Grew personal brand to 17k followers in less than 6 months through strategic content creation and audience engagement.
● Collaborated with top brands;Vistaprint and HelloFresh and more to create and promote engaging sponsored content.
● Developed and maintained strong relationships with brand partners, ensuring successful campaign execution and mutual growth.
● Created and executed social media partnerships, driving brand visibility and enhancing online presence.
EDUCATION
University of South Carolina, Columbia, SC — Bachelors of Science- BS, Fashion Merchandising and Digital Innovations August 2020 - May 2023
● GPA: 3.800
● Dean's List 2020
● Presidents List 2021-2023
Horry Georgetown Technical College, Myrtle Beach,SC August 2019 - May 2020
● Obtained college level credits while enrolled in highschool.
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