Digital Marketing Specialist

Alexandra Kenitzer

Interested in Digital Marketing, Content Marketing, Strategy, Campaign Marketing and Branding. I have been a specialist in these roles and I am looking to further my career and skill set by taking on more responsibility in a leadership role.

Contact Information

Louisville, KY 40299

Email; ********@*****.***

Phone; 502-***-****

*Authorized to work in the US for any employer Work Experience*

Digital Marketing Specialist

Modine Manufacturing Company - US IAQ - October 2022 to July 2024

- Maintained CRM (HubSpot Marketing Hub) lead generation database system for sales.

- Managed social media and all digital assets.

- Worked and coordinated with cross functional marketing teams and IT.

- Owned website and content management, changes, improvements, SEO, scoring, Wordpress environment.

- Developed automated lead handoff process, tracking, and best practices.

- Customized automated email and drip campaigns based on user engagement, interests, and lifecycle stages.

- Customized webinars and training to support sales, rep network, and internal employees.

- Calendar customization for content distribution.

- Crafted improvement matrix for product lines, established scoring recommendations for high priority projects.

- Introduced project management tools for transparency across cross-functional teams.

- Served as a liaison for Modine Corporate to uphold brand and security standards.

Highlights

- Digital lead capture, $60,000 in product sales.

- Moved existing product line to a new domain.

- Maintained 3 website domains through acquisitions.

- KPI tracking and metrics based on site analytics for lead influence.

Digital Marketing Specialist

American Air Filter Inc./ AFF Flanders Intl. - Louisville, KY June 2019 to July 2022

-Created a self-sustaining automated workflow for a SMS and email opt-in for custom air filter reminder messaging.

-Managed annual digital ad budgets of $5000K in product marketing to specific segments.

-Organic growth of digital platforms 30%-50% annually.

-Experience in app development and website discovery.

-Created a successful blog subscriber base of over 400 end users by generating engaging content monthly.

-Successfully managed and posted for all social media channels for AAF Flanders Americas residential (B2C & B2B) and commercial (B2B) brands. Including quick reputation management and positive PR.

-Updated Amazon and website descriptions for better content and SEO.

-Managed internal marketing team’s work requests and project management system and led regularly scheduled meetings and status-updates.

-Created and managed digital calendar of all marketing innovatives annually; shared calendar with sales to align with trade shows, seasonal product, and new technology.

-Created and led webinars to train AAF Plants/Manufacturing, Sales, and general employees on utilizing digital tools for their roles.

Marketing Specialist - Content/SEO

Generation Tux /Menguin - Louisville, KY November 2018 to February 2019

-Created custom content internally and coordinated externally with outside agencies on content for GenerationTux website and blog.

-Implemented SEO best practices on social and other digital platforms, wedding websites and outside vendors.

-Email implementation, Email Segmentation, A/B testing

-Custom HMTL/CSS in email campaigns, worked with UX and UI on customer preferred templates based on analytics and engagements.

-Lead in customer voice, experience, branding, and styling.

-Experience in start-up.

Outbound Sales Lead

Generation Tux - Louisville, KY October 2017 to November 2018

-I was responsible for responding to all incoming messages, comments, replies via Instagram, Facebook, and Twitter •

-I developed all automated short SMS replies for the quickest conversion time to convert the full bridal party.

-Responsible for proofing and publishing all positive reviews posted to site for product and overall experience to enhance reputation.

-Responsible for answering overflow calls from incoming customers; assisted in regarding billing, sizing, styling, shipping, service questions and general client concerns.

-Responsible for maintaining a high level of professionalism with clients, high-stakes and demanding clientele. Worked to establish a positive rapport with every client and give reassurance for their business on their wedding day.

Marketing Director

Commonwealth Insurance Partners - Louisville, KY July 2015 to October 2016

-Created brochures, handouts, leave-behind material for brokers and agents.

-Streamlined all documents with current and correct branding to reflect CIP.

-Designed landing pages on the company website to highlight features and benefits of the agents and firm.

-Attending meetings and demands of brokers to represent CIP at local and community events.

-Went through leads lists to acquire warm leads for brokers.

-Assisted clients in utilization of HR software and other perks within their benefits package.

Marketing and Business Development Director

The Chamber of St. Matthews - Louisville, KY June 2014 to July 2015

-I was responsible for creative advertising. Maintaining, and marketing all social media platforms that The Chamber utilized such as, Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Save Local Now.

-Checked in with existing members and ensuring their social media needs are taken care of by promoting their business via The Chamber media platforms. I was actively seeking and obtaining potential members primarily with a focus in retail and merchandise sales.

-Managed and coordinated monthly meetings, committee meetings, networking events, Chamber events, and member's events weekly.

-Attending competitor events and promoted, supported, and grew local business by engaging future members.

-Managed all major sponsorships supporting the Chamber new and renewing existing sponsors for community events and the Chamber budget annually.

Education

Bachelor of Fine Arts - University of Louisville

Technologies/Tools: Marketo, Salesforce, Hubspot, SalesMsg, Microsoft Teams, Slack, Trello, Dropbox, Sitecore, Amazon Vendor Central, Asana, Zendesk, Google Docs, Intercom, TextBot

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