Marketing Communications Specialist

Karen Parsons

************@*******.*** • 423-***-****

LinkedIn: Karen Parsons • Church Hill, TN

Marketing Communications Executive

Passionate marketer with over 35 years of experience in developing effective communication strategies that drive business results. Skilled in strategic planning, brand development, market analysis, and relationship management. Strong advocate for collaboration and innovation.

Areas of Expertise

Team Leadership & Development

Business Development Initiatives

Growth Marketing

Commercial/Digital Marketing

Agency/Vendor Management

Marketing Initiatives

Market/Trend Analysis

Budget Management

Process Optimization

Relationship Development

Social Media Management

CRM Management

Career Experience

Cumberland Marketing, Kingsport, TN 08/01/2021 – 11/30/2023

Director of Marketing

Led the agency's transformation into a full-service provider for both B2B and B2C clients, overseeing the expansion of capabilities across various marketing channels, including websites, social/digital media, e-marketing, and tradeshow development. By driving strategic initiatives and fostering a culture of innovation, I played a pivotal role in driving significant client growth, resulting in a two-fold increase in new clients during my tenure's first and second years.

Eastman Chemical Company, Kingsport, TN 01/01/2015 – 12/31/2020

Global Senior Marketing Communications Manager

Led and mentored cross-functional marketing teams, guiding them in the development and execution of strategic campaigns that not only drove significant increases in digital traffic and sales and bolstered brand awareness and engagement. Through collaborative brainstorming sessions and data-driven insights, I fostered an environment of innovation, implementing groundbreaking communication strategies that resonated with our target audience and differentiated our brand in the marketplace. Furthermore, I spearheaded initiatives to streamline workflows and optimize processes, leveraging automation tools and best practices to enhance efficiency and maximize ROI across all marketing endeavors.

Eastman Chemical Company, Kingsport, TN 01/01/2006 – 01/01/2015

Marketing Communications Manager

Directed and inspired marketing teams to conceptualize and execute innovative campaigns that significantly increased digital traffic and sales and enhanced brand visibility and engagement across various platforms. By implementing cutting-edge communication strategies and leveraging emerging technologies, I optimized processes to ensure maximum efficiency and effectiveness in reaching our target audience. Additionally, I spearheaded cross-functional initiatives integrating data-driven insights into our marketing approach, resulting in enhanced customer experiences and improved ROI.

Eastman Chemical Company, Kingsport, TN 05/08/1988 – 01/01/2006

Marketing Communications Coordinator/Representative

Assisted the Marketing Communications manager in project management and execution of all business communications needs.

Education

Bachelor of Science, Mass Communications, Minor in Marketing

East Tennessee University

Affiliations

Mentor, Tennessee Achieves, State-Sponsored College Mentoring Program

Member, Board of Directors, Kingsport, TN YMCA

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