VP of Sales/Marketing, experience with supervision, writing, editing

Matt Cibula

Phone: 608-***-**** E-Mail: ****.*.******@*****.***

Summary

Creative, hard-working professional with decades of experience in management, writing and editing, teaching, public relations, publicity, sales and marketing, strategic thinking, communication skills, and community engagement. Always curious, always learning.

Work Experience

VP of Sales/Marketing & Senior Editor Madison, Wisconsin

Knowledge Unlimited, Inc. 1996-2024

●Implemented educational sales efforts for K-12 market, state correctional education systems, senior living groups

Supervised staff of 15 in national selling/marketing efforts via telephone & email

Prepared RFPs, supervised contracts and agreements

Prominent contracts and clients won included:

■Milwaukee Public Schools, Miami-Dade County, Orange County, San Diego USD

■State correctional systems of California, Georgia, Maryland, Ohio, Oklahoma

■Sunrise Senior Living, Carlton Senior Living, Benchmark Senior Living, Touchmark Senior Living

●Planned and led annual marketing efforts, as well as national and regional advertising/PR campaigns

Wrote advertising and website copy, press releases

Facilitated and tabulated customer surveys

●Represented company at conventions and sales presentations, liaised with professional organizations

Presented several workshops about company products and programs

Served on executive board of National Dropout Prevention Network

●Senior Editor for award-winning weekly educational program “News Currents”

Planned, researched, wrote, and edited stories

Composed educational puzzles, games, and contests

Other work experience:

Middle school teacher with New York City Public Schools (NY)

Social worker with The Family Center (MA), Youth Guidance (IL), Dane County Human Services (WI)

Volunteer with DCHS Neighborhood Intervention Program; recipient of Community Service Award

Education

University of Wisconsin-Whitewater, Whitewater, WI 2022-2024

MBA graduate, concentration in Management

Harvard University, Cambridge, MA 1984-1988

B.A. in American History and Literature (graduated with honors)

Skills

Management. Sales and marketing. Supervision. Communication. Writing and editing. Teaching. Publicity. Public relations. Community organization. Strategic thinking and problem-solving. Collaboration. Project management. Presentations.

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