Social Media Business Development

Bahaa Fatairy - CV

PR and Communications Consultant

Email: *************@*****.***

Marital Status: Married

Nationality: Lebanese

Mobile: +1-571-***-****

Date of Birth: 11 March, 1984

Current address: 7092 Spring Garden Drive #201, Springfield, VA 22150 - United States

OVERVIEW

A passionate and self-motivated PR and communications professional with a strong background in strategic public relations, marketing, business development, and corporate communications, I have over 16 years of experience directing high-impact PR campaigns for clients in the private and public sector. Over the course of my career, I’ve managed PR and communications for organizations from a broad range of industry sectors, and have helmed several award-winning marketing initiatives that have helped add visible, demonstrable value to the client’s business.

PROFESSIONAL EXPERIENCE

External Communications Lead, Sanofi Greater Gulf (October 2021 – February 2024)

At my current role with Sanofi, the global leading Pharmaceutical and healthcare provider, I am managing the external communications for the Greater Gulf region which includes (Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Kuwait and Oman).

My main scope of work is planning, managing, leading, and coordinating with 4 different GBUs at Sanofi Greater Gulf (Specialty Care, General Medicine, Vaccines and Consumer Health) to communicate externally through mainstream media, social media, and proactive activities on their planned or ad-hock projects throughout the year.

By being part of the communications and CSR team, my responsibilities are not limited to planning and executing the external communication of the GBUs projects, whereas it also includes:

Managing third party agencies (PR and Social Media agencies, creative agencies, Media monitoring agencies and suppliers)

Developing and managing the regional communications strategic KPIs, following Sanofi’s Global strategy for Communication and the entire GBUs

Dealing with other Business units, such as: Procurement, Public Affairs, regulatory, and others.

Supporting on Internal communication as part of the team

Supporting on CSR activities as part of the team

PR and Communications Consultant, Alef Publishing and Media, Riyadh, Saudi Arabia (June 2019 – April 2021)

As a PR and Communications Consultant in an award-winning agency in Saudi Arabia with a major focus on corporate and Governmental clients.

Leading a team of PR coordinators, media relations and editors to ensure the daily and monthly activities are executed professionally as per the clients' Marketing and Communications strategy in the local market and regionally, Moreover, approaching for new Business and drafting the financial and technical proposals for submission.

At this role, I led an in-house team at Saudi Ministry of Transport to ensure the following:

Developing a strategic PR and Communications Plan with the roadmap, media audits and tactics of execution

Developing key messages and fact sheets

Following the guidelines of MoT Marketing and Communications department

Setting up a monthly plan for the Ministry PR and Media activities

New suggestions of ideas for internal and external Communications

Media briefing and coordinating for specific events

Coordinating internally with MoT Head of departments and seniors

Guiding and leading the team for executing professionally the tasks, such as:

Plan executing and securing results.

Editing and translating.

Graphic design and creativity.

Social media.

Photography and videography.

News circulation and media relations

Media monitoring, evaluating, and reporting.

Senior Account Manager, TOH Public Relations, Dubai (November 2018 – June 2019)

As a senior Account manager in an award PR agency, I am handling and managing the client daily communications along with the strategy and marketing plans. I am managing the corporate team and part of other teams working for global brands such as: Airbnb, Skyscanner, The Heart Of Europe Island, Philip Morris and HTMi Dubai “Hospitality and Tourism Management Institute” Dubai Campus. My daily tasks are:

Daily Communications with clients to make sure myself and the team meeting their KPIs as per their Scope of Work agreed on.

Managing and delivering as a strategic Consultant to better guide the clients on the best scenarios to reach their target audience and maximise their exposure in the UAE and the entire region.

Preparing the daily tasks for my team and planning ahead

Briefing, structuring and proofreading the editorial tasks for press articles to be convincible in terms of media coverage.

Preparing Marketing strategy plan with tactics to lead to a successful campaign.

Launching huge occasions for my clients such as Airbnb and HTMi Dubai for instance:

Arabic website launch

HTMi Dubai Campus opening

Handling media invitations and connecting with local and regional media by targeting Tier A media

Guiding, briefing and negotiating with suppliers when it comes to specific digital marketing campaigns such as:

Bloggers and Influencers

Outdoor Advertising

Online and offline advertising

E-invitations and newsletters

SEO and SEM

Blogs and LinkedIn reach

Social Media Campaigns and online competitions

Founder of Dubai Based PR Agency, "BR Communications", Dubai (Dec 2013 – October 2018)

As the Founder, I have been responsible for driving the day-to-day operations of the agency since its inception in late 2013. This has included building and growing the team from scratch, generating new business opportunities and setting a clear strategic direction for the business, in addition to overseeing client relations. By bringing my marketing communications expertise and leadership skills to bear, I’ve been able to rapidly scale the agency’s business and build a robust client base within a short span of time, successfully securing over 15 retainer agreements including with leading firms such as Karcher, Sage Middle East, Draw Link Group Cayan Group, Shaikhani Group, Elite Agro and more.

I have driven the agency to win 2 awards in 2014 as “Best New Business in 2014” by stars of Business awards ceremony organized by the most well-known media group in UAE and Pan Arab (CPI Media Group). In addition to the recognition the agency received as Best Marketing Consultancy in 2017 by MEA Markets.

PR and Business Development Manager, Genesis Consulting Middle East, Dubai (Nov 2011 – Dec 2013)

In this role, I was responsible for strategy, business development and relationships with clients. In addition to leading the agency’s initiatives aimed at driving business growth and profitability, my mandate extended to developing and executing research-based PR and communications strategies that contributed to increased brand awareness, reputation and sales for clients.

Assistant PR Manager, Orient Planet PR & Marketing Consultancy, Dubai (Jul 2008 – June 2011)

As Assistant PR Manager, I worked closely with the PR Manager in overseeing all aspects of public and media relations including designing and implementing communications plans and strategies that positively influence client visibility. During my three years at Orient Planet, I led product and service launches for clients from a diverse range of sectors such as real estate, technology, logistics, hospitality, education and healthcare, securing consistently positive press coverage.

EDUCATION

Bachelor of Business Administration – Major (Hotel Management and Tourism) (2003-2008), with grade 2.8/4 from “Notre Dame University, Lebanon”

SKILLS

Microsoft office 365

Managerial skills

Communication Skills

Communications strategy and planning

Public Relations

Media Relations on regional level

LANGUAGE

English and Arabic – Fluent in Writing, Speaking and Communicating

REFERENCE

Available upon request

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