Graphic Designer Social Media

Phillip Ebersole

815-***-**** ******************@*****.*** Sterling, Illinois

SUMMARY

Innovative Graphic Designer with 12 years of experience in digital and print media, UX/UI design, and brand development. Proven success at top-tier companies, expertise in translating marketing goals into visually compelling strategies that enhance engagement and drive revenue. Adept at project management and delivering creative solutions on time and within budget. WORK EXPERIENCE

PRE Design Sterling, Illinois

Head of Creative (Part Time) Aug 2007 - Present

With over 20 years of dynamic freelance experience, I've engaged in a spectrum of projects, ranging from full-time commitments to captivating assignments that piqued my interest. Transitioning back to freelancing after over six years in corporate marketing roles, I've enriched my toolbox with extensive knowledge and versatile skills. My expertise spans the realm of digital marketing, encompassing the design of diverse assets such as emails, web banners, and static as well as animated social media posts. Proficient in CRM systems, I specialize in crafting effective email campaigns and automation strategies. In website design, I excel across platforms including Webflow, WordPress, Wix, and Shopify, having honed my skills in UX/UI through comprehensive reviews and redesigns for large e-commerce sites during my previous creative endeavors. Additionally, I am a seasoned designer of print materials, adept in projects ranging from business cards and sales sheets to impactful mediums like vehicle wraps and billboards. My return to freelancing is driven by a passion for delivering high-quality design solutions tailored to meet diverse client needs and project scopes. WALMART – HAYNEEDLE.COM Sterling, Illinois

Graphic Designer Mar 2021 - Dec 2023

Performed e-mail design and sent to over 20M customers per week, with an average income of a hundred thousand dollars in revenue.

Instrumental in generating top-line profit growth by designing email and campaign content, along with spearheading 25 successful sales campaigns in a year Worked with social media manager to formulate visual ad plan. Designer reels, stills and gifs to be tested for specific audiences.

Revamped the aesthetic appeal of hayneedle.com by modernizing design elements and optimizing site performance, resulting in improved user engagement and conversion rates over seven months. Built full site designs with visuals, so stakeholders could approve, creating by hand detailed CCS styles and design directions, with tech available at time. Adopted Adobe XD for improved design collaboration and seamless style sharing as project progressed, facilitating smooth communication and alignment with engineering team. Conducted QA and ensured everything was correct within style and design.

HALO BRANDED SOLUTIONS INC Sterling, Illinois

Graphic Designer Oct 2017 - Oct 2020

Enhanced e-commerce store functionality and client engagement by creating impactful e- blasts, direct mailers, and shipper inserts

Crafted visually appealing web banners that enhanced e-mail promotions, resulting in improvement in conversion rates

Assisted sales team in developing compelling website mock-ups and product samples to drive client engagement and sales

Handled numerous design requests with precision and creativity, ensuring client satisfaction and on-time project delivery.

Increased project efficiency by effectively utilizing Wrike project management system for project tracking and delegation

Achieved significant outreach by sending e-blasts to major corporate clients, enhancing brand awareness and driving sales

WAHL CLIPPER CORPORATION Sterling, Illinois

Package Designer Sep 2016 - Oct 2017

Focused primarily on clipper line, with over 30 box designs, working with marketing manager and designing new packaging for existing products, having concentrated on updated layouts, graphics, and product information while retaining WAHL’s standard packaging elements for branding consistency.

Orchestrated the development of packaging variations and implemented strategic product placement strategies to optimize sales performance in coordination with product manager Engaged with client base to test various packaging options and determined key elements that appealed to target consumers. Utilized insights to optimize packaging solutions and drive consumer preference

Achieved widespread acclaim for innovative product and packaging designs, contributing to a

$3M annual revenue stream and brand recognition

Personalized packaging designs for men's wet goods line, optimizing visual elements such as gold stripping, ingredients labels, and logos across diverse packaging formats FLEETMATICS Rolling Meadows, Illinois

Digital Designer Nov 2013 - May 2016

Managed content for multiple websites in various countries, enhancing user experience by accurately translating and localizing content to target audiences Enhanced user engagement and site performance through the integration of compelling and informative content during three website redesign initiatives Increased website traffic by developing impactful banners, landing pages, and additional elements for all sites

Improved user engagement by overseeing editing and incorporating graphic elements and animation to enhance video content on websites

Independently mastered Sitecore, providing comprehensive training to project managers and web design team members leading to optimized CMS utilization and streamlined project workflows.

Increased consumer outreach by developing custom calendars and vehicle pages with personalized images through photo-manipulation, reaching an extensive audience of over 3,000 potential customers

LIN MEDIA Indianapolis, Indiana

Graphic Designer Nov 2012 - Nov 2013

Developed web advertisements that effectively introduced companies and products to specific and general audiences, which achieved and maintained elevated conversion rates. Gathered and interpreted product information from salespersons and sales managers, and created effective small space web advertisements that elevated conversion rates for clientele. Exceeded expectations by generating 1,000 web ad requests in just one year, showcasing efficiency and productivity

Managed the production of 40 ads daily, maintaining precision and swift turnaround times EDUCATION

Illinois Institute of Art Schaumburg, Illinois

B.F.A., Web Design and Interactive Media

Jan 2010 - Jan 2011

CERTIFICATIONS

Certificate in Graphic Design

Certified by: Sauk Valley Community College

Jan 2007

SKILLS

Web Design Product Packaging Design CRM Systems

Photoshop Visual Communication CMS Utilization

Mac OSX Digital Advertising Figma

Print Media Video Editing Marketing Strategy

Project Management E-commerce Design Brand Development Social Media Advertising Indesign XD

Illustrator Digital Asset Management Content Localization User Experience HTML Email Design & Marketing

Adobe Creative Suite CSS Digital Marketing

UX/UI Design Art Direction Act-On

Webflow

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