Art Director Senior

SENIOR ART DIRECTOR

Portfolio: projectfive.net *****@*************.***

linkedin.com/in/jaredhertzke 1-847-***-****

JARED HERTZKE

PROFESSIONAL SUMMARY

Designer, Creative Strategist, and Visual Storyteller: 20 years of expertise in design and brand development, emphasizing strategic insight and innovation that enhances client satisfaction, retention, and revenue growth. Transforming complex concepts into compelling narratives while leading collaborative teams to drive brand success.

20+ Years of Creative Design and Leadership Experience. 17 Brands Launched and Revitalized.

14 Industry Awards.

TECHNICAL SKILLS

Digital and Print Art Direction Graphic Design Creative Strategy Interactive Advertising Concept Development Brand Development Brand Strategy Web Design Typography Integrated Marketing Campaigns Print Marketing Project Management Visual Design Digital Strategy Digital Marketing User-Centered Design Sketch AI Design Tools Branding & Identity Wireframing Logo Design Page Layout User Experience (UX) Adobe Creative Suite: InDesign, Illustrator, Photoshop Image Editing PROFESSIONAL EXPERIENCE

FREELANCE SENIOR ART DIRECTOR

Chicago, IL, 10/2023 – Current

Delivered high-impact visuals that transformed complex ideas into compelling content, driving brand growth and audience engagement.

ART SUPERVISOR

BOUNDLESS LIFE Remote 11/2021 – 10/2023

Drove $371M in Revenue by spearheading the design and brand visual development for Skyclarys by seamlessly integrating engaging print sales aids, responsive websites, and comprehensive brand guidelines.

Played a pivotal role in generating $50M in revenue by driving the design for IHEEZO, integrating brand strategy and data visualization, which launched the product to the forefront of Harrow’s portfolio.

SENIOR ART DIRECTOR

TRIPP LITE Chicago, IL 06/2019 – 11/2021

Directed cross-functional collaboration among design, marketing, and sales team stakeholders to create compelling promotional materials; this resulted in an increase in web engagement by 9% and boosted reseller sales by 7%. EXPERIENCE CONTINUED

FREELANCE ART DIRECTOR

Chicago, IL, 08/2017 – 06/2019

Reimagined visually engaging infographics for marketing campaigns which increased click-through rates.

Developed print materials, banner ads, and website content that drove sales results and exceeded client expectations.

SENIOR ART DIRECTOR

PUROHIT NAVIGATION Chicago, IL 09/2015 – 07/2017 Executed the successful launch of 2 products by designing and managing integrated print and digital campaigns—including sales aids, direct mail, responsive websites, email campaigns, banner ads, landing pages, PowerPoints, and brand style guides. Demonstrated a deep expertise in the market, unlocking new business opportunities and driving company growth.

SENIOR ART DIRECTOR

FINGERPAINT Saratoga Springs, NY 03/2013 -06/2015 Designed 2 product launches, overseeing the creation of core marketing assets, including print sales aids, print collateral, digital sales aids, email campaigns, responsive website design, landing pages, packaging, and logos.

— The first product launch outperformed sales goals within 6 months.

— The second product launch set a company record for the fastest development from concept to deployment.

Directly led 2 product rebrandings and implemented creative design overhauls.

— One of the rebrandings contributed to the client’s $130M increase in net revenue in 2015. Directed a team of creatives for 2 trade show experiential designs optimized for interactivity, dramatically boosting booth traffic and elevating disease awareness and treatment. Developed 2 concepts chosen for launch, further strengthening the agency’s growing creative reputation.

SENIOR ART DIRECTOR

ABELSON TAYLOR Chicago, IL 03/1997 - 09/2012

Spearheaded design development for 3 pharma brands, each with over $1 billion in sales. Executed brand design for 3 product launches and 7 rebrands, utilizing market research and strategic creative to help propel a 600% company growth and surpass client satisfaction.

Innovated creative by designing cutting-edge, sales-driven campaigns across print, dimensional mail, direct mail, websites, multimedia, trade show attractions, and emerging digital technologies, fueling the agency’s remarkable journey to award-winning success. AWARDS

RxClub Gold Award IN AWE Silver Award

9 RxClub Awards of Excellence 2 ADDY Awards Davey Award EDUCATION

Bachelor of Fine Arts - University of Northern Iowa

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