Digital Marketing Account Executive

Devon Armogeda, PR and Digital Marketing Junior/Account Executive

New York City, USA, +1-917-***-****, *************@*****.*** PROFILE Devon is a seasoned Brand Communication Specialist with three years of hands-on experience in Public Relations, Digital Marketing, and Brand Strategy.

Adept in brand positioning, partnerships, editorial placement, media relations, sales, CRM, marketing strategies, and event coordination, Devon has successfully contributed to diverse sectors, including consumer brands, Formula One, music, real estate, interior design, public figures, media, nonprofits, and technology. With a presence in both London and New York, Devon brings a global perspective to brand communication. EMPLOYMENT HISTORY

Mar 2024 — Present Digital Marketing and Public Relations Account Executive, Fina Agency New York City

• Devon manages client relations and executes projects in the fashion, beauty, technology, media, and business sectors.

• Devon leads accounts developing their editorial placements, brand image strategy, digital marketing campaigns, messaging, GTM strategy, and business development. Clients: Google, Spring Studios, New York Times, Axel Springer, Cartier Mar 2024 — Present PR & Digital Marketing Consultant, Fashion For Fairness (under NYC Mayor's Office) New York City

Fashion For Fashion is a budding nonprofit financed by the Brooklyn Justice Initiative and supported by the New York Major's Office. Devon is the main point of contact for all new media relations and develops new client relations with foundations and public figures.

• Devon has developed relations with Fashionista, Esquire, Elle, CNN, GQ, Vanity Fair, InStyle, and Gabriella Karefa-Johnson

• Garned +$100,000 worth of new business from Atelier Jolie, SuperCircle, and ThredUp Sep 2022 — Mar 2024 Public Relations Account Executive, S-T-PR London New York City

• Devon managed 3-5 accounts in fashion, music, beauty, F1, and public figures.

• Devon developed new editorial relations with Condé Nast and Hearst Media, led client meetings, crafted press releases, actively participated in new business development through networking, pitching, and developing client presentations, managed new partnerships and social media activations, consulted on visual storytelling and brand messaging, and helped organize events and product launches. Clients: Stella Bossi, Flowers For Society, Von Köck, Katherina Junkert, Victoria Swarovski, Armed Angels, Kelvyn Colt, Judith Williams.

Jan 2023 — Feb 2023 Junior Public Relations Consultant, DADA Goldberg New York City Sep 2021 — Dec 2021 Brand Strategist, Métier London London

• Devon formed a targeted brand partnership with the Ace Hotel to increase consumer awareness in a targeted region.

• Devon managed the entire life cycle of pitching the concept to inception. Jul 2021 — Sep 2021 Digital Marketing and Business Internship, GQ London Devon developed GQ's first international subscription model and marketed the paywall to GQ's international subscribers to increase the publication's annual revenue.

• Devon partnered with men's grooming brands to revamp GQ's men's grooming box. Mar 2021 — Jun 2021 Editorial Assistant, Glamour Magazine London

• Devon actively partook in daily brainstorming sessions for new feature articles, developed copy for social media, drafted articles, and interviewed subjects of interest.

• Devon was assigned to research competitors' latest news updates to feedback to senior staff. EDUCATION

Sep 2020 — Sep 2022 Communication and Business, Condé Nast College London Communication and Business studies with minors in Marketing, Public Relations, and Journalism.

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